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  • Actual for You - Small Business Marketing Solution - Find Customer Commonality

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    eting is often far removed from any employees with frontline customer contact. But, in a small company, chances
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    OK, so finding customer commonality is important. If we know what traits our customers share we can find more customers like them…and market smarter to our existing customers.

    Employees contact customers on a regular basis. This employee experience is a malnourished asset small business marketers fail to utilize as a vital resource for developing further insight into customer commonality. This is understandable in large companies, where marketing is often far removed from any employees with frontline customer contact. But, in a small company, chances a

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    stomers like them…and market smarter to our existing customers.

    Employees contact customers on a regular basis. This employee experience is a malnourished asset small business marketers fail to utilize as a vital resource for developing further insight into customer commonality. This is understandable in large companies, where marketing is often far removed from any employees with frontline customer contact. But, in a small company, chances

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    sis. This employee experience is a malnourished asset small business marketers fail to utilize as a vital resource for developing further insight into customer commonality. This is understandable in large companies, where marketing is often far removed from any employees with frontline customer contact. But, in a small company, chances
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    e for developing further insight into customer commonality. This is understandable in large companies, where marketing is often far removed from any employees with frontline customer contact. But, in a small company, chances
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    eting is often far removed from any employees with frontline customer contact. But, in a small company, chances are you have plenty of direct customer contact. If not, then at a minimum you rub elbows with the people in your company that do.

    So, the problem in the small company is a bit the opposite of that in the large company. Large company marketers sometimes don't know the employees with direct customer contact; small company marketers mistakenly believe that since they have frequent customer contact they know the customers quite well.

    But,

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