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Actual for You - Small Business Marketing Strategy - White Space and the Customer Purchase
There are times during a presentation when you really do not know the answer to a question posed to you. What do you do? Do you look at the person with killer eyes? Do you sweat and say errrrr…At this moment, the key is to be honest. However, admitting, “I don't know”, in response to a direct question from the audience can ruin you immediately. Wh
There's a world of difference between a waitress who comes by to take your order and waits respectfully while you decide on what you want and the waitress who taps her foot or her pencil against her order pad. She's subtly communicating to you she's got better things to do a
The following tips can apply to virtually any profession or industry. If you think that these are self-evident, then I challenge you to take a personal assessment. Print this page and keep the list on your desk for one week. Place a checkmark next to each item when you conduct an activity that fulfills one of these objectives. Can you check all of these i
Have you ever liked a business and their product, been just about ready to buy, and then been turned off by an overly pushy salesperson? Maybe you ended up buying from someplace else, just because the salesperson treated you like a walking credit card rather than a human. We are not against salespeople who aggressively pursue the sale--not at all. But sometimes small business owners overlook the fact that the customer needs a chance to relax and think through a decision.
We've all had the pleasure of experiencing a truly fine waitress. The good waitress satisfies the customer's basic needs: ensuring the table has drinks, checks if customers want an appetizer, enumerates the specials--and then allows you the time you need to make a decision. If she needs to come back, she does. If she needs to circle back to your table twice, she'll do so.
The best waitress allows the customer to process the information.
Does your business permit customers sufficient time to make a buying decision they are comfortable with? Or is there a not-so-subtle pressure by your staff to get them out of the way so staff can return to the task at hand: stocking shelves, maybe, or chatting with a co-worker. This process can be nearly invisible but your clients/customers will instantly pick up on it.
There's a world of difference between a waitress who comes by to take your order and waits respectfully while you decide on what you want and the waitress who taps her foot or her pencil against her order pad. She's subtly communicating to you she's got better things to do at
When it comes to inducting new employees into your business you only get one chance.Get it wrong and you have started to sow the seeds of doubt in the mind of your new starter in the first few weeks.Get it right and it will make a huge difference to how the person settles in. Without being perfectionist, the key is to make sure that every ne
We've all had the pleasure of experiencing a truly fine waitress. The good waitress satisfies the customer's basic needs: ensuring the table has drinks, checks if customers want an appetizer, enumerates the specials--and then allows you the time you need to make a decision. If she needs to come back, she does. If she needs to circle back to your table twice, she'll do so.
The best waitress allows the customer to process the information.
Does your business permit customers sufficient time to make a buying decision they are comfortable with? Or is there a not-so-subtle pressure by your staff to get them out of the way so staff can return to the task at hand: stocking shelves, maybe, or chatting with a co-worker. This process can be nearly invisible but your clients/customers will instantly pick up on it.
There's a world of difference between a waitress who comes by to take your order and waits respectfully while you decide on what you want and the waitress who taps her foot or her pencil against her order pad. She's subtly communicating to you she's got better things to do a
Businesses are something which have a tendency to change hands now and again over the entire life of the business. Whether it is a merger or an outright sale, there are certain factors which will affect the overall value of a business that is put up for sale by its current owner. The following paragraphs will highlight some of these factors and explain
The best waitress allows the customer to process the information.
Does your business permit customers sufficient time to make a buying decision they are comfortable with? Or is there a not-so-subtle pressure by your staff to get them out of the way so staff can return to the task at hand: stocking shelves, maybe, or chatting with a co-worker. This process can be nearly invisible but your clients/customers will instantly pick up on it.
There's a world of difference between a waitress who comes by to take your order and waits respectfully while you decide on what you want and the waitress who taps her foot or her pencil against her order pad. She's subtly communicating to you she's got better things to do a
In order to succeed in their jobs, electrical engineers have to be familiar with a variety of electrical engineering technology. To deal with various aspects of electrical engineering technology, electrical engineers must become familiar with various theories of communications, electricity, and electronics. Electrical engineers can use electrical engineer
Does your business permit customers sufficient time to make a buying decision they are comfortable with? Or is there a not-so-subtle pressure by your staff to get them out of the way so staff can return to the task at hand: stocking shelves, maybe, or chatting with a co-worker. This process can be nearly invisible but your clients/customers will instantly pick up on it.
There's a world of difference between a waitress who comes by to take your order and waits respectfully while you decide on what you want and the waitress who taps her foot or her pencil against her order pad. She's subtly communicating to you she's got better things to do a
Today, marketing messages have to hit the mark quickly, attention spans are short,budgets are tight, and deadlines are constantly looming. Who can help met these deadlines while infusing new energy into a marketing project? If you find yourself in the above situation a freelance copywriter may be the person to call.Of course, by definition a freela
There's a world of difference between a waitress who comes by to take your order and waits respectfully while you decide on what you want and the waitress who taps her foot or her pencil against her order pad. She's subtly communicating to you she's got better things to do at the moment than help you.
So maybe you speed up your decision, or you ask her to come back, but deep down you feel pressure. And you remember; even if the steak she later delivers to you is fantastic, you remember.
Is your business doing this? Chances are at some point it is. The suggestion in this article is to find out how and when your staff is applying undo pressure to your customer.
Ask the Achievers on your team to help you determine how to find out. Then, brainstorm with them on how to fix the problem. Just remember, a little courtesy toward staff as you investigate and create solutions goes a long way.
Oh, and that waitress that's antsy and causing those customers to feel pressured? At least half the time the source of her stress is her boss, wanting her to hurry up and get the food to some other table. Don't doubly punish her; uncover the other pressures that she's under, and set the whole process right. Just a little bit of diplomacy and training goes a long way.
Remember: Brand (who you are) + Package (your Face to the Customer) + People (customers and employees) = Marketing Success.
© 2006 Marketing Hawks
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