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    The Art of Reading Your Buyer's Mind
    If you had a crystal ball and could read what was on your prospect’s mind and knew what they were thinking, wouldn’t it be fabulous? When you were making a sales presentation, you would know the reason why they were interested in the product in the first place. You would also know what they thought about your product when compared to others, as well as the questions and objections that were going on in their minds.If you are in a face-to-face sales presentation you can see their body language and when you get certain signals, you can ask for feedback. You don’t have that luxury with direct mail.So, how can you tell what your buyer is thinking? Also, how do you write copy that addresses these questions and turns the objections into buying signals?This is what you can do:Do some research on the product as well as what your co
    erred to as a "Resident Agent", depending on the state) - The person designated to receive and collect essential legal documents on behalf of the company represented. This agent must be located, and available, at the provided address in that state. A registered agent is required for a company to remain in existence.

    Series LLC:

    A unique LLC with unlimited asset segregation potential. Under one LLC you can set up numerous "series" owning separate assets. According to the statute, 6 Del. C. Section 18-215, "the debts, liabilities, obligations and expenses incurred, contracted for or otherwise existing with respect to a particular series shall be enforceable against the assets of such series only, and not against the ass

    The space race, Customer Service and monkeys flying rocket ships. 7 strategies for the New Year.
    I was thinking this morning about rockets, the “space race” and Customer Service Management. (I dated myself with the “space race”, didn’t I. But it really happened.) I know that the two subjects seem completely unrelated. Not even in the same Encyclopedia volume.And I submit for your consideration that driving a rocket in the space race and good Customer Service Management are exactly the same. Let me explain why.Your business is your rocket ship. In this ship is everything you need to survive when venturing into the hostile environment that is space. (And business) In it you will find life support systems, food and water, power, data bases, computer systems and communications.Pretty cool, huh. You were driving a rocket ship the whole time and you just thought you were at work.There is one other element to consider in spa
    Purpose:

    This article was designed with the goal of introducing to its readers the basics of incorporating online - incorporation terms and defintions, which type of formation to choose (corporation vs. llc), which state to incorporate in, which incorporation / LLC packages are the best for your type of business, etc. Refer to the bottom of this article for any questions or comments.

    Terms

    To begin, we need to know some basic terms for business formations. Listed below are some of the most commonly found terms, with their respective definitions:

    Articles of Formation:

    (Sometimes referred to as the "Articles of Organization" or a "Certificate of Formation", depending on the state involved) - A document that is required by law with the registration of a limited liability company (LLC).

    Articles of Incorporation:

    (Sometimes referred to as a "Certificate of Incorporation", depending on the state involved) - A document, conforming to state law, that must be filed with the state and explain the purpose of a particular corporation, the name, the primary place of business, director names, and details involving stock types and amounts that are to be authorized.

    Bylaws:

    The regulations (rules or laws) of a company that provide for the proper conduct of the company's business actions.

    Certificate of Good Standing:

    (Also known as a "Certificate of Authorization") - A document, issued by the state, that proves a company to be in existence and authorized to do business in that state. This document typically states the following: that it exists, that the Articles of Dissolution have not been filed, that it is authorized to do business in that state, that its annual report has been filed, and that all fees and taxes have been paid.

    Corporate Kit:

    A binder or collection of documents that contains necessary materials with regards to the administration of a corporation or LLC. Such documents can include, but are not limited to: company minutes, bylaws, corporate seal, and stock certificates.

    Corporation:

    A legal entity which often has rights that are similar to that of a natural person. This type of company is separate from those persons who own it, allowing the corporation to own property, incur debts, sue, or be sued. Because of this separation from the corporation's owners, each stockholder can only lose what they invest. This is commonly referred to as "limited liability", but should not be confused with the type of entity known as the "limited liability company (LLC").

    LLC (Limited Liability Company):

    Based on the laws of the particular state involved, an LLC is a legal entity that provides the limited liability benefits of a corporation, along with the pass through taxation of an S-Corporation or partnership.

    Registered Agent:

    (Sometimes referred to as a "Resident Agent", depending on the state) - The person designated to receive and collect essential legal documents on behalf of the company represented. This agent must be located, and available, at the provided address in that state. A registered agent is required for a company to remain in existence.

    Series LLC:

    A unique LLC with unlimited asset segregation potential. Under one LLC you can set up numerous "series" owning separate assets. According to the statute, 6 Del. C. Section 18-215, "the debts, liabilities, obligations and expenses incurred, contracted for or otherwise existing with respect to a particular series shall be enforceable against the assets of such series only, and not against the asse

    An Example of Understanding Consumer Thinking
    A church in my community provided me with one of the best examples of understanding the consumer, which I’ve ever experienced.Once a month a church in my community provides free lunch, open to the public. When you go into the dining area you are initially met by a man who is loud, amiable, and obviously enjoying his position. He greets you with a handshake, making sure you know that, “Everything is on the house”. He then orders your meal for you and directs you to a seat.After this someone comes with beverage choices and finally, someone brings you your plate. When you are almost finished another person asks if you’d like more or if you’d like some food to go.When I was there the cook came out and asked several people how the food tasted and if they had gotten enough to eat, stating, “We don’t want you leaving hungry.” On top
    g on the state involved) - A document that is required by law with the registration of a limited liability company (LLC).

    Articles of Incorporation:

    (Sometimes referred to as a "Certificate of Incorporation", depending on the state involved) - A document, conforming to state law, that must be filed with the state and explain the purpose of a particular corporation, the name, the primary place of business, director names, and details involving stock types and amounts that are to be authorized.

    Bylaws:

    The regulations (rules or laws) of a company that provide for the proper conduct of the company's business actions.

    Certificate of Good Standing:

    (Also known as a "Certificate of Authorization") - A document, issued by the state, that proves a company to be in existence and authorized to do business in that state. This document typically states the following: that it exists, that the Articles of Dissolution have not been filed, that it is authorized to do business in that state, that its annual report has been filed, and that all fees and taxes have been paid.

    Corporate Kit:

    A binder or collection of documents that contains necessary materials with regards to the administration of a corporation or LLC. Such documents can include, but are not limited to: company minutes, bylaws, corporate seal, and stock certificates.

    Corporation:

    A legal entity which often has rights that are similar to that of a natural person. This type of company is separate from those persons who own it, allowing the corporation to own property, incur debts, sue, or be sued. Because of this separation from the corporation's owners, each stockholder can only lose what they invest. This is commonly referred to as "limited liability", but should not be confused with the type of entity known as the "limited liability company (LLC").

    LLC (Limited Liability Company):

    Based on the laws of the particular state involved, an LLC is a legal entity that provides the limited liability benefits of a corporation, along with the pass through taxation of an S-Corporation or partnership.

    Registered Agent:

    (Sometimes referred to as a "Resident Agent", depending on the state) - The person designated to receive and collect essential legal documents on behalf of the company represented. This agent must be located, and available, at the provided address in that state. A registered agent is required for a company to remain in existence.

    Series LLC:

    A unique LLC with unlimited asset segregation potential. Under one LLC you can set up numerous "series" owning separate assets. According to the statute, 6 Del. C. Section 18-215, "the debts, liabilities, obligations and expenses incurred, contracted for or otherwise existing with respect to a particular series shall be enforceable against the assets of such series only, and not against the ass

    Standardize Your Processes to Produce Best Results
    Standardize your processes! You can save time, money and prevent errors. Things you do over and over should be done the same way every time, if indeed you do the task the best way. They say variety is the spice of life, but for healthcare processes it certainly isn’t most of the time. Consider this, if you would. Would you buy your favorite brand of soda if sometimes your 12 ounce can were 3/4 of the way full and sometimes almost overflowing. Certainly not. You expect there to consistently be nearly 12 ounces every time. How would a patient behave if the results of a healthcare visit varied wildly? The patient would probably find a new provider. The best healthcare providers deliver a consistently good service; it helps attract new patients and keeps the old ones coming back.Standardization helps save time. As things
    orization") - A document, issued by the state, that proves a company to be in existence and authorized to do business in that state. This document typically states the following: that it exists, that the Articles of Dissolution have not been filed, that it is authorized to do business in that state, that its annual report has been filed, and that all fees and taxes have been paid.

    Corporate Kit:

    A binder or collection of documents that contains necessary materials with regards to the administration of a corporation or LLC. Such documents can include, but are not limited to: company minutes, bylaws, corporate seal, and stock certificates.

    Corporation:

    A legal entity which often has rights that are similar to that of a natural person. This type of company is separate from those persons who own it, allowing the corporation to own property, incur debts, sue, or be sued. Because of this separation from the corporation's owners, each stockholder can only lose what they invest. This is commonly referred to as "limited liability", but should not be confused with the type of entity known as the "limited liability company (LLC").

    LLC (Limited Liability Company):

    Based on the laws of the particular state involved, an LLC is a legal entity that provides the limited liability benefits of a corporation, along with the pass through taxation of an S-Corporation or partnership.

    Registered Agent:

    (Sometimes referred to as a "Resident Agent", depending on the state) - The person designated to receive and collect essential legal documents on behalf of the company represented. This agent must be located, and available, at the provided address in that state. A registered agent is required for a company to remain in existence.

    Series LLC:

    A unique LLC with unlimited asset segregation potential. Under one LLC you can set up numerous "series" owning separate assets. According to the statute, 6 Del. C. Section 18-215, "the debts, liabilities, obligations and expenses incurred, contracted for or otherwise existing with respect to a particular series shall be enforceable against the assets of such series only, and not against the ass

    The Importance of the Mailing List
    Many marketers spend a lot of time and money in the production of the mail piece itself and the actual mailing of the piece. You can have a great product and an attractive mail piece, but if you do not have the proper target market all of your efforts have gone to waste.The mailing list is a key component in any direct marketing campaign. You should not compromise your marketing efforts by cutting corners on the purchase of your mailing lists. When you start your MLM campaign you want to use the best mailing lists possible.A credible mailing list company should offer 100% deliverability with their lists. For every returned name there should be a fair replacement policy in place.Study your product or offer and determine your best target.• Who would want or need to purchase my product? • Should I market to businesses or
    milar to that of a natural person. This type of company is separate from those persons who own it, allowing the corporation to own property, incur debts, sue, or be sued. Because of this separation from the corporation's owners, each stockholder can only lose what they invest. This is commonly referred to as "limited liability", but should not be confused with the type of entity known as the "limited liability company (LLC").

    LLC (Limited Liability Company):

    Based on the laws of the particular state involved, an LLC is a legal entity that provides the limited liability benefits of a corporation, along with the pass through taxation of an S-Corporation or partnership.

    Registered Agent:

    (Sometimes referred to as a "Resident Agent", depending on the state) - The person designated to receive and collect essential legal documents on behalf of the company represented. This agent must be located, and available, at the provided address in that state. A registered agent is required for a company to remain in existence.

    Series LLC:

    A unique LLC with unlimited asset segregation potential. Under one LLC you can set up numerous "series" owning separate assets. According to the statute, 6 Del. C. Section 18-215, "the debts, liabilities, obligations and expenses incurred, contracted for or otherwise existing with respect to a particular series shall be enforceable against the assets of such series only, and not against the ass

    Heard A Good Radio Ad Lately? Neither Have We
    To many ad agencies, radio is considered advertising’s ugly stepchild. It’s not sexy like television and is treated as a necessary evil with little effort put into it. Unfortunately, that’s exactly what the listener ends up hearing.What advertisers and their ad agencies have forgotten is that radio truly is a “theater for the mind”. Anything you can dream up can be in a radio spot. Elephants doing the back stroke in your soup? No problem. Landing on planet Neptune and finding the alien of your dreams? Done. Recreating scenes like that on television would cost a fortune for the computer graphics alone, not to mention the animal trainer.So how do you write a great radio ad? I’ve written over 2000 in my career and if there’s one helpful point I can pass along it’s this: Less is more. The less copy you write, the better your r
    erred to as a "Resident Agent", depending on the state) - The person designated to receive and collect essential legal documents on behalf of the company represented. This agent must be located, and available, at the provided address in that state. A registered agent is required for a company to remain in existence.

    Series LLC:

    A unique LLC with unlimited asset segregation potential. Under one LLC you can set up numerous "series" owning separate assets. According to the statute, 6 Del. C. Section 18-215, "the debts, liabilities, obligations and expenses incurred, contracted for or otherwise existing with respect to a particular series shall be enforceable against the assets of such series only, and not against the assets of the company generally or any other series thereof."

    Types of Entities

    Now that we know some basic terms, we need to know which type of entity we want for our business. The two most common forms of entities are (1) Corporations and (2) LLC's. After referring to the definitions (above) of these two types of entities, we can see that a corporation is the traditional form of big business - where the business is separate from the stockholders, thus allowing limited liability of the owners. An LLC also shares this element, hence the name "Limited Liability Company". What is different about an LLC, though, is the negation of the "double taxation" (a major drawback of the corporation form).

    A common question, then, is, "Why form a corporation if an LLC shares the concept of limited liability but also has the advantage of single taxation?" There are 2 answers to this question: (1) - an LLC is a fairly new type of business formation and is not well-known to some older and more traditional entrepreneurs. (2) - A corporation has some tax and other benfits that an LLC does not share and thus makes it more advantageous for some types of industries. Due to the short nature of this article, we will not delve into the question of which specific advantages a corporation has over an LLC for certain industry types. Instead, readers are encouraged to speak in more depth to Incorporating and LLC Specialists with any specific questions. As far as a recommendation, an LLC (limited liability company) is usually recommended for any small-to-medium-sized business.

    Which State?

    The next thing an entrepreneur must decide is, "Which state do I want to incorporate or form an LLC in?" Though each company has its own set of likes and dislikes, most companies choose to form their business in a state with more corporate-friendly taxes and regulations. The two most recommended states to incorporate in are Delaware (the number one choice for most companies) and Florida (another good option). For more information about specific state benefits, look at: Delaware and Florida LLC / Corporation Formations.

    Types of Packages

    The last basic concept that an entrepreneur must consider is which type of package to choose. The answer to this question is the easiest of all - almost always go with the complete package. Any incomplete package will leave you re-purchasing packages and wondering what steps you are missing. A good incorporation package will offer ALL of the necessary tools to not just initially form your business, but also to maintain your business in the years to come.

    Conclusion:

    Though a short article such as this cannot begin t

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