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Actual for You - Dealing With Friends in Business: How to Get Paid
A Different Spin on Internal PR
If you’ve ever stayed at a Ritz-Carlton hotel, you know that when it comes to customer service, the Ritz does it right. Every employee—from the bell hops to the bartenders—makes you feel welcome. And special.So what’s this got to do with PR? Everything.Think about it. If you’ve had a more than pleasant stay at a Ritz-Carlton, you’re going to tell your family and friends about it. Some might call this word-of-mouth or buzz marketing. I call it brilliant PR.On the contrary, if you’ve had a less-than-satisfactory experience, you’re also likely to tell others about it. Buzz gone bad.So
s in the labour consulting field, I have a smallIf you’ve ever stayed at a Ritz-Carlton hotel, you know that when it comes to customer service, the Ritz does it right. Every employee—from the bell hops to the bartenders—makes you feel welcome. And special.So what’s this got to do with PR? Everything.Think about it. If you’ve had a more than pleasant stay at a Ritz-Carlton, you’re going to tell your family and friends about it. Some might call this word-of-mouth or buzz marketing. I call it brilliant PR.On the contrary, if you’ve had a less-than-satisfactory experience, you’re also likely to tell others about it. Buzz gone bad.So
Call Scripting Is Inevitable
You can call it telemarketing, tele-selling, telephone soliciting, prospecting, cold calling, or even customer service, but one thing is for sure.Despite your protestations to the contrary, you’re going to use a script.What do I mean, by a “script?”I mean a pre-patterned conversation in which certain words and phrases are used, repeatedly, across conversations.There are two types of scripts: those that are written down on paper or in a software program and appear on your screen; and those that “appear” only in your memory. But both are scripts.Why do I say scripting is inevit
A reader of my weekly newsletter approached me with a question which is common to many small businesses. Here was his problem and how I thought he could tackle it.You can call it telemarketing, tele-selling, telephone soliciting, prospecting, cold calling, or even customer service, but one thing is for sure.Despite your protestations to the contrary, you’re going to use a script.What do I mean, by a “script?”I mean a pre-patterned conversation in which certain words and phrases are used, repeatedly, across conversations.There are two types of scripts: those that are written down on paper or in a software program and appear on your screen; and those that “appear” only in your memory. But both are scripts.Why do I say scripting is inevit
“I am a one man business in the labour consulting field, I have a small
How To Keep Your Best Employees
Have you lost any good employee talent recently? Was it necessary to lose them? Why did they leave, was it for a better opportunity or because your organization needs a serious look at the way it treats is most valuable asset, it’s people.Granted that during a person’s career, regardless of their expertise and experience, sooner or later people move on. It is a fact of corporate life. Presidents leave, managers leave, salespeople leave and administrative support staff leave. They leave for many reasons.-They are bored. -They don’t feel appreciated. -They feel like they are wor
ith a question which is common to many small businesses. Here was his problem and how I thought he could tackle it.Have you lost any good employee talent recently? Was it necessary to lose them? Why did they leave, was it for a better opportunity or because your organization needs a serious look at the way it treats is most valuable asset, it’s people.Granted that during a person’s career, regardless of their expertise and experience, sooner or later people move on. It is a fact of corporate life. Presidents leave, managers leave, salespeople leave and administrative support staff leave. They leave for many reasons.-They are bored. -They don’t feel appreciated. -They feel like they are wor
“I am a one man business in the labour consulting field, I have a small
To Attend or Not to Attend? The Seminar Beckons!
No matter what sphere of business you are in, there will always be opportunities to learn from the experts …the people who are leaders in their respective fields, who not only are at the cutting edge and are doing it every day but are prepared to take time from their busy schedules to share their knowledge with others.Conferences and Seminars abound throughout the business world in every conceivable niche and I suppose when you are starting off or perhaps experiencing difficulties in your Business then attending a seminar can lift the spirits and give you further encouragement t
inesses. Here was his problem and how I thought he could tackle it.No matter what sphere of business you are in, there will always be opportunities to learn from the experts …the people who are leaders in their respective fields, who not only are at the cutting edge and are doing it every day but are prepared to take time from their busy schedules to share their knowledge with others.Conferences and Seminars abound throughout the business world in every conceivable niche and I suppose when you are starting off or perhaps experiencing difficulties in your Business then attending a seminar can lift the spirits and give you further encouragement t
“I am a one man business in the labour consulting field, I have a small
Marketing Your Art though Art Shows and Festivals
If you are a budding artist, one of the easiest ways to market your work is to sell it yourself. And one of the best ways to do this is to exhibit in Art Shows and Festivals. Following are some hints for getting started:Finding the Shows Many states and localities have Art Leagues and Associations which list local Art Shows. Make sure to start with these organizations. For nationwide listings, try either Sunshine Artist (artandcraftshows.net), artfairsource.com or festivalnet.com. Once you identify the shows that interest you, you can write or email the contact person of each sho
e could tackle it.If you are a budding artist, one of the easiest ways to market your work is to sell it yourself. And one of the best ways to do this is to exhibit in Art Shows and Festivals. Following are some hints for getting started:Finding the Shows Many states and localities have Art Leagues and Associations which list local Art Shows. Make sure to start with these organizations. For nationwide listings, try either Sunshine Artist (artandcraftshows.net), artfairsource.com or festivalnet.com. Once you identify the shows that interest you, you can write or email the contact person of each sho
“I am a one man business in the labour consulting field, I have a small
Health And Safety At The Workplace
Health and safety culture is often seen as an obstacle to making money. However, by doing nothing each business is taking a major risk in leaving its assets exposed to other third parties. By making a reasonable investment each year, you can protect your hard won assets.Ask yourself this Is the business covered? Do I know everything I should? Do I have Asbestos in my building (Asbestos dust the silent killer) What affects the business and employees? Is my business service user-friendly to persons with disabilities? Would I be prepared to let the company be named and sha
s in the labour consulting field, I have a small regular clientele who are more personnel friends. However every month I struggle to get my payments from them. I obviously do not want to get too heavy handed due to the risk of losing their cu
Health and safety culture is often seen as an obstacle to making money. However, by doing nothing each business is taking a major risk in leaving its assets exposed to other third parties. By making a reasonable investment each year, you can protect your hard won assets.Ask yourself this Is the business covered? Do I know everything I should? Do I have Asbestos in my building (Asbestos dust the silent killer) What affects the business and employees? Is my business service user-friendly to persons with disabilities? Would I be prepared to let the company be named and sha
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