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You are here: Home > Business > Small Business > Credentialing: An Essential Part of Promoting Yourself & Your Small Business |
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Actual for You - Credentialing: An Essential Part of Promoting Yourself & Your Small Business
Bad Customer Service Horror Stories - Watch Out Or Bloggers Will Be All Over It earn respect and more business than I might, otherwise.If you’re in business today you best be watchful of your company's customer service, whether it be customer service via telephone, call centers, face-to-face, email, snail mail, or fax. Everybody loves to tell their customer service horror stories, including bloggers. But bloggers have a viral tool in their customer service wars; they can publish their stories on the internet for the who Here’s another, quick example: I write articles and I have more than 1,000 to my credit. There are some writers that have up to ten times more than I do. But I can state in a biography, “Every minute of every day someone, somewhere in the world is reading a best-selling book or article by Dr. Gary S. Goodman. His influence is significant and global.” I’ve done a little math and based on the fact that well over 1,000 people read my articles and books ever Who Should Franchise their Business? You’ve just opened your own small service enterprise or coaching or consulting practice and you want to earn some business.Franchising a business is a great way to expand and get your products to the market quickly. It is possible to achieve strong growth using the franchise model.Franchising though is not suitable for every business. Analyse your business model and ask yourself the following questions:Can my business model be taught easily to people with no prior business experience?How Millions have done it before you, and millions more will do it afterwards. But why does it seem so tough? One reason is credibility. When you’re just starting out, you don’t have much, so your prospects will be reluctant to believe your assertions about the good you can do for them. How can you get them to trust that you’ll deliver if you don’t have a blazing track record? One answer is that you need CREDENTIALS that portend a positive outcome, that signal the probable value to come. There are all kinds of credentials, but some people are much more creative and even masterful in how they characterize them. Let me offer a few personal examples. I studied with management guru and renowned author Peter. F. Drucker. He had a profound influence on my thinking. But there are thousands of people from coast to coast who studied with him at various universities. What made our relationship so significant? Several things. (1) I earned my MBA from The Drucker School, the Graduate School of Management named in his honor at Claremont Graduate University. More of my courses were taken with him, about six, than with any other professor in the program. (2) I served as his “informal chauffeur” on Saturday afternoons, shuttling him from the campus to his home in Claremont, California, about a mile away. We spent a lot of time talking, one on one, about his concepts and about management consulting. He was my consultant. (3) He introduced me to his clients as a fellow consultant. Obviously, he had enough confidence in my abilities that he would entrust their care and guidance to me. So, lots of people have MBA’s, as I do. Few of them have Drucker MBA’s, and even fewer studied as intensively with him as I did, or had personal and professional relationships with him, or I daresay, benefited as much as having had them. My Drucker “credential” isn’t the same as anyone else’s. As you can see, I make a big deal out of this, and as a result, I earn respect and more business than I might, otherwise. Here’s another, quick example: I write articles and I have more than 1,000 to my credit. There are some writers that have up to ten times more than I do. But I can state in a biography, “Every minute of every day someone, somewhere in the world is reading a best-selling book or article by Dr. Gary S. Goodman. His influence is significant and global.” I’ve done a little math and based on the fact that well over 1,000 people read my articles and books every Franchisors Are Well Advised to Watch the Competition er is that you need CREDENTIALS that portend a positive outcome, that signal the probable value to come.Many franchisors are well advised to watch your competition like a hawk, especially if you are a fast-mover entrepreneurial type franchise. So often the competition in an industry, which is typically non-franchised field will be quite concerned when a franchise system comes into the industry and starts it rapid expansion roll-out.How do I know this? Well, let’s just say I have exp There are all kinds of credentials, but some people are much more creative and even masterful in how they characterize them. Let me offer a few personal examples. I studied with management guru and renowned author Peter. F. Drucker. He had a profound influence on my thinking. But there are thousands of people from coast to coast who studied with him at various universities. What made our relationship so significant? Several things. (1) I earned my MBA from The Drucker School, the Graduate School of Management named in his honor at Claremont Graduate University. More of my courses were taken with him, about six, than with any other professor in the program. (2) I served as his “informal chauffeur” on Saturday afternoons, shuttling him from the campus to his home in Claremont, California, about a mile away. We spent a lot of time talking, one on one, about his concepts and about management consulting. He was my consultant. (3) He introduced me to his clients as a fellow consultant. Obviously, he had enough confidence in my abilities that he would entrust their care and guidance to me. So, lots of people have MBA’s, as I do. Few of them have Drucker MBA’s, and even fewer studied as intensively with him as I did, or had personal and professional relationships with him, or I daresay, benefited as much as having had them. My Drucker “credential” isn’t the same as anyone else’s. As you can see, I make a big deal out of this, and as a result, I earn respect and more business than I might, otherwise. Here’s another, quick example: I write articles and I have more than 1,000 to my credit. There are some writers that have up to ten times more than I do. But I can state in a biography, “Every minute of every day someone, somewhere in the world is reading a best-selling book or article by Dr. Gary S. Goodman. His influence is significant and global.” I’ve done a little math and based on the fact that well over 1,000 people read my articles and books ever Clinching Deals With the Right Teleconferencing Service ant? Several things.Imagine that for the past year you have been negotiating a huge deal with an overseas firm. On the day the deal will be finalized, your company’s big brass troops to the conference room. You are tickled pink that the deal will be completed using the teleconferencing service provider you just chose for the company. What's more, you saved a few bucks by picking a brand new start-up company (1) I earned my MBA from The Drucker School, the Graduate School of Management named in his honor at Claremont Graduate University. More of my courses were taken with him, about six, than with any other professor in the program. (2) I served as his “informal chauffeur” on Saturday afternoons, shuttling him from the campus to his home in Claremont, California, about a mile away. We spent a lot of time talking, one on one, about his concepts and about management consulting. He was my consultant. (3) He introduced me to his clients as a fellow consultant. Obviously, he had enough confidence in my abilities that he would entrust their care and guidance to me. So, lots of people have MBA’s, as I do. Few of them have Drucker MBA’s, and even fewer studied as intensively with him as I did, or had personal and professional relationships with him, or I daresay, benefited as much as having had them. My Drucker “credential” isn’t the same as anyone else’s. As you can see, I make a big deal out of this, and as a result, I earn respect and more business than I might, otherwise. Here’s another, quick example: I write articles and I have more than 1,000 to my credit. There are some writers that have up to ten times more than I do. But I can state in a biography, “Every minute of every day someone, somewhere in the world is reading a best-selling book or article by Dr. Gary S. Goodman. His influence is significant and global.” I’ve done a little math and based on the fact that well over 1,000 people read my articles and books ever Make Sales Efforts More Effective (3) He introduced me to his clients as a fellow consultant. Obviously, he had enough confidence in my abilities that he would entrust their care and guidance to me.We have all noticed individuals who excel at sales, customer service or leadership. What is the secret formula, the common denominator, something that these people all have in common that places them at a higher level of achievement?Once upon a time there was a property owner that needed to have his trees trimmed. Anticipating the cost of this task, the property owner contacted So, lots of people have MBA’s, as I do. Few of them have Drucker MBA’s, and even fewer studied as intensively with him as I did, or had personal and professional relationships with him, or I daresay, benefited as much as having had them. My Drucker “credential” isn’t the same as anyone else’s. As you can see, I make a big deal out of this, and as a result, I earn respect and more business than I might, otherwise. Here’s another, quick example: I write articles and I have more than 1,000 to my credit. There are some writers that have up to ten times more than I do. But I can state in a biography, “Every minute of every day someone, somewhere in the world is reading a best-selling book or article by Dr. Gary S. Goodman. His influence is significant and global.” I’ve done a little math and based on the fact that well over 1,000 people read my articles and books ever Free Sales Tip #93: Always Ask For The Sale
Do you ask for the sale every time you get a new inquiry from a prospect or client? Every time you make a sales presentation? Every time you do a product demonstration? Here's a free tip. If you don't ask for the sale every time, you should. Recent studies have shown that just merely asking for the sale can skyrocket sales and sales closing rates.So how do you ask for the sale?earn respect and more business than I might, otherwise. Here’s another, quick example: I write articles and I have more than 1,000 to my credit. There are some writers that have up to ten times more than I do. But I can state in a biography, “Every minute of every day someone, somewhere in the world is reading a best-selling book or article by Dr. Gary S. Goodman. His influence is significant and global.” I’ve done a little math and based on the fact that well over 1,000 people read my articles and books every day, and many have communicated with me from the four corners of the earth, I can make this assertion. Are there writers who have more people reading their stuff? Sure there are, but have they “credentialized” their readership the way I have? Be creative in identifying and in amplifying your strengths, and turn these into competitive advantages. It is a short cut to success that few have the savvy to exploit.
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