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Actual for You - Small Business: 10 Key Attributes Your Sales Staff Must Have
Increase your ROI using segmented mailing listsThere is no question that segmenting your mailing list can increase ROI. You can use segmenting to hone in on the recipients who best match your campaign criteria. Or you can use segmenting the way major catalogs retailers do: segmenting a list and sending out tailored versions of the offer to each segment.Segmenting a mailing list of existing customers is relatively easy because you have data about them in relationship to your products or services. You know how much they usually spend, how often they make purchases, and when t
Attribute 6: Ask the Customers What Their Needs Are
Look, as a small business owner, I am guilty of this, if you do not know what the customer wants, then simply ask them. I can assure you they will tell you. Never fear customers are not afraid of sharing with you their opinions or issues, just ask them
Attribute 7: Help the Customer Save Money and Get A Bargain
Every customer loves a bargain. Just look at t
Emotions are what drive a successful fundraiser. People need to feel good and proud of them selves when they give. This will keep the donations pouring in. It is however, good practice to keep in mind other points as well as keeping your givers happy. Below are some of the other points to consider.When you place givers in front of a fundraiser and they give or choose not to give there may be many reasons for this. First of all people need to know why you are asking for money. Your givers have worked hard for there money and they want to fully understand why you are asking for it. Also remem
Attribute 1: They Must Be Friendly and Approachable
Without friendly and approachable sales staff your customers will never buy from you. Let me share with you an example, two days ago I visited a well known sandwich store in Townsville Australia. The sandwich artist (better know as their salesman) was incredibly rude and unapproachable. In fact this young woman was so rude to both my wife and myself we almost walked out of the store and I know for a fact that two other people did, because I watched them. Her problem was quite apparent she did not want to be there and that was obvious.
If you were the business owner and the person was being abrupt and plainly rude, people simply will not take it and they will walk away. I still cannot understand how businesses can survive with rude sales staff. Some do though.
Attribute 2: They Must Always Be Polite
One of the biggest killer of sales is when you get to close to a customer and all of the sudden you let your guard down and say something inappropriate. When ever dealing with a customer you must always be polite and never resort to any vulgar language even if sharing a joke, because in many cases this will kill off a sale.
Attribute 3: Smile and Have a Clean Sense of Humour
The quickest way to disarm a customer is to smile at them. It is amazing how often just a little smile will stop the ranting and raving of a disgruntled customer. Too many people today, walk around on this earth with a scowl on their face and if you do this you will have no chance of making a sale. Nobody wants to buy from a grump.
Attribute 4: Always be well dressed
It does not matter whether you are a panel beater or mechanic, car cleaner or office girl, you should always present yourself in a well dressed manner. When choosing a uniform for your staff make sure that it will always look smart regardless of the work that they do.
Attribute 5: Follow-up all leads
Ninety percent of lost sales, simply are caused by people not following up in an appropriate amount of time. When ever you receive a customer enquiry that you cannot deal with immediately, make sure you inform the customer when you will follow-up with them and ensure you stick with that date.
Attribute 6: Ask the Customers What Their Needs Are
Look, as a small business owner, I am guilty of this, if you do not know what the customer wants, then simply ask them. I can assure you they will tell you. Never fear customers are not afraid of sharing with you their opinions or issues, just ask them
Attribute 7: Help the Customer Save Money and Get A Bargain
Every customer loves a bargain. Just look at th
If you find that the copy gets better as your work through the particular mail piece then go back to the start and begin again as people will not read through the crap to get to the good copy.There are distinctly two things that will compel the reader to take action – firstly they buy wholeheartedly into the USP (Unique Selling Proposition) that your product / service or special report has to offer OR they feel the benefits you describe will be of great use to them!Some rules I always adopt are:Write from the buyers / readers point of view – not yours!Write as if you
If you were the business owner and the person was being abrupt and plainly rude, people simply will not take it and they will walk away. I still cannot understand how businesses can survive with rude sales staff. Some do though.
Attribute 2: They Must Always Be Polite
One of the biggest killer of sales is when you get to close to a customer and all of the sudden you let your guard down and say something inappropriate. When ever dealing with a customer you must always be polite and never resort to any vulgar language even if sharing a joke, because in many cases this will kill off a sale.
Attribute 3: Smile and Have a Clean Sense of Humour
The quickest way to disarm a customer is to smile at them. It is amazing how often just a little smile will stop the ranting and raving of a disgruntled customer. Too many people today, walk around on this earth with a scowl on their face and if you do this you will have no chance of making a sale. Nobody wants to buy from a grump.
Attribute 4: Always be well dressed
It does not matter whether you are a panel beater or mechanic, car cleaner or office girl, you should always present yourself in a well dressed manner. When choosing a uniform for your staff make sure that it will always look smart regardless of the work that they do.
Attribute 5: Follow-up all leads
Ninety percent of lost sales, simply are caused by people not following up in an appropriate amount of time. When ever you receive a customer enquiry that you cannot deal with immediately, make sure you inform the customer when you will follow-up with them and ensure you stick with that date.
Attribute 6: Ask the Customers What Their Needs Are
Look, as a small business owner, I am guilty of this, if you do not know what the customer wants, then simply ask them. I can assure you they will tell you. Never fear customers are not afraid of sharing with you their opinions or issues, just ask them
Attribute 7: Help the Customer Save Money and Get A Bargain
Every customer loves a bargain. Just look at t
Factoring services means managing the financial operations of an organization to achieve the objective of the enterprise. The basic financial operations are investment, which deals with acquisition of fixed assets; financing, which deals with the raising of required funds from various sources; and profit appropriation, which deals with appropriating the profit earned by the enterprise among the suppliers of funds.Regarding investment, assets/projects are to be selected only by considering their net returns. Regarding financing it is to be ensured that the firm gets the required finance at the lowe
One of the biggest killer of sales is when you get to close to a customer and all of the sudden you let your guard down and say something inappropriate. When ever dealing with a customer you must always be polite and never resort to any vulgar language even if sharing a joke, because in many cases this will kill off a sale.
Attribute 3: Smile and Have a Clean Sense of Humour
The quickest way to disarm a customer is to smile at them. It is amazing how often just a little smile will stop the ranting and raving of a disgruntled customer. Too many people today, walk around on this earth with a scowl on their face and if you do this you will have no chance of making a sale. Nobody wants to buy from a grump.
Attribute 4: Always be well dressed
It does not matter whether you are a panel beater or mechanic, car cleaner or office girl, you should always present yourself in a well dressed manner. When choosing a uniform for your staff make sure that it will always look smart regardless of the work that they do.
Attribute 5: Follow-up all leads
Ninety percent of lost sales, simply are caused by people not following up in an appropriate amount of time. When ever you receive a customer enquiry that you cannot deal with immediately, make sure you inform the customer when you will follow-up with them and ensure you stick with that date.
Attribute 6: Ask the Customers What Their Needs Are
Look, as a small business owner, I am guilty of this, if you do not know what the customer wants, then simply ask them. I can assure you they will tell you. Never fear customers are not afraid of sharing with you their opinions or issues, just ask them
Attribute 7: Help the Customer Save Money and Get A Bargain
Every customer loves a bargain. Just look at t
Nowadays, looking for a job is easy; this is because of the tools available online. One effective tool for job hunting is job search engine. It allows you to look for job vacancies on a certain area or even globally. What these job search engines do is create a bank of jobs, which came from different companies. Then, they categorized the collected data so that job seekers can easily locate a job appropriate for them.This also provide convenience to job seekers since the search process has been narrowed down into just job listings instead of using a regular search engine that may provide you a long
Attribute 4: Always be well dressed
It does not matter whether you are a panel beater or mechanic, car cleaner or office girl, you should always present yourself in a well dressed manner. When choosing a uniform for your staff make sure that it will always look smart regardless of the work that they do.
Attribute 5: Follow-up all leads
Ninety percent of lost sales, simply are caused by people not following up in an appropriate amount of time. When ever you receive a customer enquiry that you cannot deal with immediately, make sure you inform the customer when you will follow-up with them and ensure you stick with that date.
Attribute 6: Ask the Customers What Their Needs Are
Look, as a small business owner, I am guilty of this, if you do not know what the customer wants, then simply ask them. I can assure you they will tell you. Never fear customers are not afraid of sharing with you their opinions or issues, just ask them
Attribute 7: Help the Customer Save Money and Get A Bargain
Every customer loves a bargain. Just look at t
Last night I was at my computer and a Skype chat window opened up with a link in it from a stranger. I clicked the link and was taken to one of those "You would have to be crazy to pass up this business opportunity" sites. You know, the kind with great testimonials and it seems too good to be true possible outcomes. All it takes is a few hours a day and you can be pulling in thousands of dollars! Wow, sounds great. Of course there was no mention of what the business actually is.Call me paranoid but if an opportunity has to be hidden that makes me suspicious. The sales copy is alluring, the
Attribute 6: Ask the Customers What Their Needs Are
Look, as a small business owner, I am guilty of this, if you do not know what the customer wants, then simply ask them. I can assure you they will tell you. Never fear customers are not afraid of sharing with you their opinions or issues, just ask them
Attribute 7: Help the Customer Save Money and Get A Bargain
Every customer loves a bargain. Just look at the number of $2 shops that popup all around the world. Look at how many people travel half way across the world to travel to places like asia to shop in their cheap markets. Customers love a bargain and love to be shown how they are saving money, even when you are charging them more than someone else. Simply educate them why your deal is better then the next persons.
Attribute 8: Educate the Customer, Offer an Opinion or Have a Clear Recommendation
Salesman who are very successful will always have an opinion on what is the best product or service and why. Tell the customer why you recommend a certain product over another. Clearly educate the customer on what to look for when buying the product or service. If your product is not the one to buy or will not suit them then tell then what is the best option. You will be surprised how often you may not get that sale, but definitely get the next one by being honest with the customer.
Attribute 9: Help the Customer
If you cannot service the customers needs, then tell them somebody who can. We often will go to places like Harvey Norman or Tandy to buy certain products and they always tell us if they can not supply the product who can. Do you know the interesting thing about their strategy, my team and I always go back to them for other things.
Attribute 10: Ask for the sale
If you want the customer to buy something from you, you have to ask for the sale. Do not sit there with the customer like a stunned mullet, get in and ask them, "Would you like me to ring that up for you now?"
Whilst selling a product can be an art form, following these basic 10 attributes will certainly make a big difference in your ability to sell and become an outstanding sales person and make your company an outstanding organization to deal with.
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