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Actual for You - Web Strategies For Small Business Owners In 2007
Networking is a skill that most people realize they should be using to further their career but don’t actually utilize regularly.At the end of the day, introducing yourself to new people whether they work in your industry or not can not only help to expand your contacts list, it helps to make you more comfortable in social settings which can only improve your ability to interview.If public speaking is not your favorite skill, don't worry. There are plenty of options available that don't involve you having to talk.Here are som
6. Design and Visual Appeal – It Counts!
Your website needs to look visually appealing and there are no two opinions on that universally. Visually appealing however can be a matter of personal tastes, however following are some industry standard best practices.
• Avoid Splash pages. Splash pages are actually a hindrance and increase the number of clicks and time to reach your homepage.
• With a large number of in
When I first started my business, a colleague suggested to me that I bill my clients based on the results I created for them. It was an appealing idea at the time - after all, who wouldn't take me up on that offer, and so long as I performed, I'd get paid. Sounds too good to be true? It probably is. Here's an article that discusses charging models and why being paid on results, popular as this is becoming, may not be your best option.I'm currently reading Alan Weiss's book - "Million Dollar Consulting", in which he has a section dedicated
1. Redefine your web strategy
A web-strategy should be simple and focused. For example, if you are a small service based organization, your website should be able to generate leads, provide online tools, and promote you as an expert in your industry. If you are a retailer, you should be able to sell your products online or at least make a deep and active connection with your regular customers.
2. Stand out as an Expert
In spite of limited budgets you can still make your company / brand the most admirable one. Standing out as a customer-centric company requires you to provide your customers with content / information which will help them with their problems related to your product. Such content and information will go a long way in building loyalty towards your company. Good, relevant, and focused content is information in the form of articles, whitepapers, research reports and web-based tools, which is built closely around the information-requirements of your customers.
Here is an example to further clarify the concept; Let’s assume that you are an insurance agent, what would be expert content for your website? Content educating your customers and potential customers about how insurance policies work, tools and self assessment calculators, an expert blog etc. It’s important to understand that once you start providing such content regularly, you will see a large number of people coming back to your site, and also referring your company to others.
3. Open up communications
Customer Centric companies are good listeners. The web being a very interactive medium makes it easier for you and the customers to communicate. You should provide your customers the tools to communicate with you by giving contact forms, feedback forms, forums (moderated) etc. Also you can start a corporate blog, an e-newsletter, or a moderated forum to create a two-way communication with your customer base.
4. Apply the power of Search Engine Optimization
If you are still not doing it, you are missing out big time! Search engine optimization, popularly known as SEO, is about optimizing your website in a way so that it appears in the top search results when people make search queries in popular search engines like Google, Yahoo and MSN etc. Anyone can learn search engine optimization but if the lack of time and interest are what's holding you back, hire a consultant or a SEO company with a successful track record.
5. Earn Revenues from Your Website
You would be pleasantly surprised to know that everyone with a website can earn revenues from it. You can become a contextual publisher (AdSense, YPN etc), become an affiliate, or simply set up your own store and sell online. With e-commerce revenues totaling up to billions of dollars; why not take a small meaningful share of the chunk? If you have a service or product you can sell online, don’t stay back.
6. Design and Visual Appeal – It Counts!
Your website needs to look visually appealing and there are no two opinions on that universally. Visually appealing however can be a matter of personal tastes, however following are some industry standard best practices.
• Avoid Splash pages. Splash pages are actually a hindrance and increase the number of clicks and time to reach your homepage.
• With a large number of in
Being available and being a volunteer have only one thing in common. They both require some of your time. You need to look at each request for your time to determine how you can best help. If you are too booked, you will not be able to avail yourself for any outside advice. Your calendar needs to include small snippets of time when you can be available; this will give you the flexibility to move some things around to accommodate the customer. Personally, I always leave Friday afternoons open. If a customer needs to have me on site Thursday aftern
2. Stand out as an Expert
In spite of limited budgets you can still make your company / brand the most admirable one. Standing out as a customer-centric company requires you to provide your customers with content / information which will help them with their problems related to your product. Such content and information will go a long way in building loyalty towards your company. Good, relevant, and focused content is information in the form of articles, whitepapers, research reports and web-based tools, which is built closely around the information-requirements of your customers.
Here is an example to further clarify the concept; Let’s assume that you are an insurance agent, what would be expert content for your website? Content educating your customers and potential customers about how insurance policies work, tools and self assessment calculators, an expert blog etc. It’s important to understand that once you start providing such content regularly, you will see a large number of people coming back to your site, and also referring your company to others.
3. Open up communications
Customer Centric companies are good listeners. The web being a very interactive medium makes it easier for you and the customers to communicate. You should provide your customers the tools to communicate with you by giving contact forms, feedback forms, forums (moderated) etc. Also you can start a corporate blog, an e-newsletter, or a moderated forum to create a two-way communication with your customer base.
4. Apply the power of Search Engine Optimization
If you are still not doing it, you are missing out big time! Search engine optimization, popularly known as SEO, is about optimizing your website in a way so that it appears in the top search results when people make search queries in popular search engines like Google, Yahoo and MSN etc. Anyone can learn search engine optimization but if the lack of time and interest are what's holding you back, hire a consultant or a SEO company with a successful track record.
5. Earn Revenues from Your Website
You would be pleasantly surprised to know that everyone with a website can earn revenues from it. You can become a contextual publisher (AdSense, YPN etc), become an affiliate, or simply set up your own store and sell online. With e-commerce revenues totaling up to billions of dollars; why not take a small meaningful share of the chunk? If you have a service or product you can sell online, don’t stay back.
6. Design and Visual Appeal – It Counts!
Your website needs to look visually appealing and there are no two opinions on that universally. Visually appealing however can be a matter of personal tastes, however following are some industry standard best practices.
• Avoid Splash pages. Splash pages are actually a hindrance and increase the number of clicks and time to reach your homepage.
• With a large number of in
The doctor often examines the tongue to determine the general state of health of the patient. The tongue is the organ used by the body for communication. Similarly, we determine the morale level and state of mental health of the company by examining the manner of its communication. What the heart and mind think, the tongue speaks.In sick companies, negative comments and rumours abound. Such negative energies that can sap away the morale and fruitful concentration of the company. It is quite easy to ascertain the state of health o
3. Open up communications
Customer Centric companies are good listeners. The web being a very interactive medium makes it easier for you and the customers to communicate. You should provide your customers the tools to communicate with you by giving contact forms, feedback forms, forums (moderated) etc. Also you can start a corporate blog, an e-newsletter, or a moderated forum to create a two-way communication with your customer base.
4. Apply the power of Search Engine Optimization
If you are still not doing it, you are missing out big time! Search engine optimization, popularly known as SEO, is about optimizing your website in a way so that it appears in the top search results when people make search queries in popular search engines like Google, Yahoo and MSN etc. Anyone can learn search engine optimization but if the lack of time and interest are what's holding you back, hire a consultant or a SEO company with a successful track record.
5. Earn Revenues from Your Website
You would be pleasantly surprised to know that everyone with a website can earn revenues from it. You can become a contextual publisher (AdSense, YPN etc), become an affiliate, or simply set up your own store and sell online. With e-commerce revenues totaling up to billions of dollars; why not take a small meaningful share of the chunk? If you have a service or product you can sell online, don’t stay back.
6. Design and Visual Appeal – It Counts!
Your website needs to look visually appealing and there are no two opinions on that universally. Visually appealing however can be a matter of personal tastes, however following are some industry standard best practices.
• Avoid Splash pages. Splash pages are actually a hindrance and increase the number of clicks and time to reach your homepage.
• With a large number of in
Do you know exactly why people don’t seem excited to buy your product? Have you ever wonder why your competitors make more sales even though they have a terrible product to offer? Even worse, why people could not even be bothered to live their email address in your opt-in form and subscribe to your free newsletter?You may wonder people just don’t feel interested to buy your product or maybe your price is too high. Or you have finally realized that your product is a pile of junk and decided to find another product to sell.You have go
4. Apply the power of Search Engine Optimization
If you are still not doing it, you are missing out big time! Search engine optimization, popularly known as SEO, is about optimizing your website in a way so that it appears in the top search results when people make search queries in popular search engines like Google, Yahoo and MSN etc. Anyone can learn search engine optimization but if the lack of time and interest are what's holding you back, hire a consultant or a SEO company with a successful track record.
5. Earn Revenues from Your Website
You would be pleasantly surprised to know that everyone with a website can earn revenues from it. You can become a contextual publisher (AdSense, YPN etc), become an affiliate, or simply set up your own store and sell online. With e-commerce revenues totaling up to billions of dollars; why not take a small meaningful share of the chunk? If you have a service or product you can sell online, don’t stay back.
6. Design and Visual Appeal – It Counts!
Your website needs to look visually appealing and there are no two opinions on that universally. Visually appealing however can be a matter of personal tastes, however following are some industry standard best practices.
• Avoid Splash pages. Splash pages are actually a hindrance and increase the number of clicks and time to reach your homepage.
• With a large number of in
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising thos
6. Design and Visual Appeal – It Counts!
Your website needs to look visually appealing and there are no two opinions on that universally. Visually appealing however can be a matter of personal tastes, however following are some industry standard best practices.
• Avoid Splash pages. Splash pages are actually a hindrance and increase the number of clicks and time to reach your homepage.
• With a large number of internet population now switching to Mozilla browsers (FireFox), make sure your website is cross-browser compatible.
• With the various screen resolutions available, (600 x 800, 1024 x 768 etc) always check if your website looks acceptable in all popular screen resolutions. Also check how your website appears in hand held devices such as mobile phones, PDA’s etc.
• Use flash and other rich media sparingly as users with low speed internet connections may have difficulty viewing them.
• Meticulously focus on the design consistency. The colors, layout, and buttons, should be consistent across the site.
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