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Actual for You - December's Marketing Magic for New Year Success
First, I must admit...I am a bit biased about this topic - I love what I do on a daily basis! I love to help organizational teams get to know each other better and improve their effectiveness in working together through team building sessions. I also love to lead workshops and seminars, where I help people learn to set goals that are connected to their deepest values. I love to coach executives in organizations so that they can improve their leadership skills and create the teams they most desire. I also love to coach individuals at all levels of their careers so t
Other tips include:
* Read and research new things. So many great promotions are going on now with the holidays and New Year coming. Look to them and see what’s out there and how you can apply it to your business. Take advantage of the teleclasses and seminars that are offered by the pros. Yes, they are going to try and sell you something, but
"What's in a name? That which we call a rose by any other name would smell as sweet." --Romeo & Juliet, Act II, Scene IIWell, a rose by any other name may smell just as sweet to Shakespeare, but don't try to call the tax collector to ask a property appraisal question. Not knowing which office to call may simply get you an exasperated employee who is unable to assist you.If you are not sure exactly which department to call about your property tax question, try finding out if your local government has a "311" type of service. This is the concept of "411 te
If not, it’s time to get those engines moving and start into action before the New Year begins. I know, it’s the holidays and there’s a lot’s going on. But also it’s the perfect opportunity to connect with your clients and get a head start on potential work for next year. You will find that communication is so much easier when you can utilize holiday greetings, holiday goodies, and holiday presents! Holiday gifts and candy will ease the way to a “Hi, how have you been? Send me more business!” Or for those new potential clients, “Hi, how are you—You need ME!!”
First, reconnect with ALL your clients and let them know how you appreciate them and perhaps how you can help them with other needs they may not even know you offer. Send a personalized holiday card or greeting. For local clients stop by their office and drop off presents, popcorn tins for the staff and/or their favorite coffee for their afternoon pick-me-up. For potential new clients, drop off a Holiday cup full of wrapped candy with your business card or perhaps get your business name printed on the candy bar such as those found at http://www.FUNtasticLettersandWraps.com
Oh yes and for any of those Virtual Assistants out there, don’t forget to stop by any small post offices or UPS shops and offer to put your business cards there. Many of these places will add your business card holders directly to the counter. Think how much traffic is going through these places shipping out those presents and what great exposure that can be!! And the best news is that they usually do allow business cards with a business card holder. Just think about it, people waiting impatiently in line, pick up your card and BINGO—New Client!
Other tips include:
* Read and research new things. So many great promotions are going on now with the holidays and New Year coming. Look to them and see what’s out there and how you can apply it to your business. Take advantage of the teleclasses and seminars that are offered by the pros. Yes, they are going to try and sell you something, but b
Without a doubt, the King of Reality TV is Mark Burnett. From Survivor to The Apprentice to The Contender, Mark Burnett has been the man behind some of the most successful shows in history. But how did he do it? How did this former British Paratrooper become one of the most powerful men in Television.A big part of Mark Burnett's success can be attributed to his special forces training. In so many instances, these men find themselves in situations where all seems lost, but they continue on regardless. This sort of mental toughness and discipline is essential to t
First, reconnect with ALL your clients and let them know how you appreciate them and perhaps how you can help them with other needs they may not even know you offer. Send a personalized holiday card or greeting. For local clients stop by their office and drop off presents, popcorn tins for the staff and/or their favorite coffee for their afternoon pick-me-up. For potential new clients, drop off a Holiday cup full of wrapped candy with your business card or perhaps get your business name printed on the candy bar such as those found at http://www.FUNtasticLettersandWraps.com
Oh yes and for any of those Virtual Assistants out there, don’t forget to stop by any small post offices or UPS shops and offer to put your business cards there. Many of these places will add your business card holders directly to the counter. Think how much traffic is going through these places shipping out those presents and what great exposure that can be!! And the best news is that they usually do allow business cards with a business card holder. Just think about it, people waiting impatiently in line, pick up your card and BINGO—New Client!
Other tips include:
* Read and research new things. So many great promotions are going on now with the holidays and New Year coming. Look to them and see what’s out there and how you can apply it to your business. Take advantage of the teleclasses and seminars that are offered by the pros. Yes, they are going to try and sell you something, but
Do you dream about being able to stay at home with your kids? You don't want to put your kids in day care anymore. You don't want to work just to earn enough money to pay the daycare fee. Well, you might be ready to try to find and realize some small business ideas. There are many things that you can do as a work at home mom or dad.Here's some of the benefits of working from home:The most obvious benefit is that you can spend more time at home, which will allow you to be with your kids and to see them grow up.Just imagine yourself stay with
Oh yes and for any of those Virtual Assistants out there, don’t forget to stop by any small post offices or UPS shops and offer to put your business cards there. Many of these places will add your business card holders directly to the counter. Think how much traffic is going through these places shipping out those presents and what great exposure that can be!! And the best news is that they usually do allow business cards with a business card holder. Just think about it, people waiting impatiently in line, pick up your card and BINGO—New Client!
Other tips include:
* Read and research new things. So many great promotions are going on now with the holidays and New Year coming. Look to them and see what’s out there and how you can apply it to your business. Take advantage of the teleclasses and seminars that are offered by the pros. Yes, they are going to try and sell you something, but
The storyA few weeks ago, I met Chris* at a networking event. We chatted about what his company was doing and what my business was all about. He quickly realized that his company's online solutions could be beneficial for us and said, "Charlie, we should really meet soon so that I can show you our solutions that can lead you to more business." We had fairly good rapport and my company was then currently considering improvements to our online approach, so I was willing to respond to his suggestion.A few days later, Chris called me and we set a meeting. Dur
Oh yes and for any of those Virtual Assistants out there, don’t forget to stop by any small post offices or UPS shops and offer to put your business cards there. Many of these places will add your business card holders directly to the counter. Think how much traffic is going through these places shipping out those presents and what great exposure that can be!! And the best news is that they usually do allow business cards with a business card holder. Just think about it, people waiting impatiently in line, pick up your card and BINGO—New Client!
Other tips include:
* Read and research new things. So many great promotions are going on now with the holidays and New Year coming. Look to them and see what’s out there and how you can apply it to your business. Take advantage of the teleclasses and seminars that are offered by the pros. Yes, they are going to try and sell you something, but
Put many different people together in one place, day after day after day, and conflicts are bound to happen. Most people work them out on their own, but what happens when the conflict doesn't go away and threatens the productivity of your entire staff or team?We've all seen it – Mary isn't speaking to Susan; Ted and Tom can't be put on the same project; Bill goes behind Karen's back and "forgets" to include her in project discussions. Some days, it's like working in a kindergarten. As the manager, what is your role in resolving workplace conflicts?The kne
Other tips include:
* Read and research new things. So many great promotions are going on now with the holidays and New Year coming. Look to them and see what’s out there and how you can apply it to your business. Take advantage of the teleclasses and seminars that are offered by the pros. Yes, they are going to try and sell you something, but by golly the information you receive will be worth it and you don’t have to buy!
* Join Associations: Join the association that you’ve heard about by so many but haven’t made the commitment yet. Start the New Year with a firm commitment to attend at least one engagement a month or more. See what a difference it can make in your business by talking with pros in your industry or networking with businesses, who might utilize your services or products.
* Get moving online. Go to the message boards and chats and network. Meet people and introduce you and your business. Offer tips and suggestions and actively be a part of the forum. I’ve been in business since 1985 so this year I will be celebrating 20 years in business. I owe a lot of my success to being active on the boards and letting people get to know me and trust me.
* Your Website. Now it can all go to waste if they these potential clients get to your website and see a unprofessional, poorly built, error-ridden, mess of a site. Take a look at your website and see if it is the best that it can be. I constantly update mine at www.virtualwordpublishing.com to try and provide tips and suggestions for those starting a virtual assisting or word processing business. I know the importance of changing it frequently, so people will come back to see what’s new.
Look to the overall appearance, the professionalism of your wording, the explanations explaining the benefits you provide, etc. In fact, everything in your site needs to convince a client to work with you. Now ask yourself, does it do that? Is this something I can be proud of? Too often we throw together a website, just to have it done. Remember this can often be a client’s first impression of you. Is it selling you well?
So this year as others are shopping and preparing for the holidays, you can instead be preparin
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