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    Fear of Change Can Hurt Your Business
    Most people don’t like change. It means having to re-adjust routine, change habits and throw your order of process into upheaval. You are leaving your comfort zone. Most people don’t want to do this, so those people fail. Even when that change could mean something GOO
    nce of finding and using expe
    So, You Want to be in Management? Five Essential Factors that Will Determine Your Chances
    The following information is based upon over 500 interviews with senior executives with whom I conducted over the past four years. These senior executives represent a variety of industries and organizations. It is interesting to note the similarities of their responses. T
    Are you planning to open a dollar store or any other type of business for that matter? If so don’t forget the importance of finding and using exper
    The Evolution of a Successful Marketing Campaign
    Despite what many may tell you…successful marketing does not happen overnight. It takes time, testing and a plan.You may be extremely surprised to first learn that some marketing and advertising campaigns are considered a success if they break even. If you spend $5
    llar store or any other type of business for that matter? If so don’t forget the importance of finding and using expe
    Business Succession Planning
    One type of business planning which is often overlooked is business succession planning. Business succession plans map out the strategy for a company upon the retirement of the current owners.Business succession planning is typically not necessary for venture backe
    of business for that matter? If so don’t forget the importance of finding and using expe
    Notes for Newbies - Part Nine - Sales Letters & Sales Copy - Part II
    Hello againToday we want to say a little more about sales letters and sales copy.Sales letters and sales copy - continued In the last article we were in the middle of a discussion about rea
    f so don’t forget the importance of finding and using expe
    Why Market to Generation X?
    Generation X"--the 40 million or so people born between 1965 and 1976--understands it is living in a world of uncertainty where neither the govern¬ment nor private employers offer lifetime financial security. This is, however, the next generation of responsible adults, br
    nce of finding and using expert help in the early stages of your business. Expert help can come from specialized technical experts such as bankers,

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