get it wrong time after time. They end up missing a key element. It could be anything from poor marketing skills, timing, pricing, or something harder to pinpoint. Therefore, the problem isn’t always that obvious. It takes some real This is an exciting time for you. The business you came up with last year is finally open. The store looks great. The merchandise is all in place, service people trained, website designed, and hopes are running high. The doors open and you hold your breathe and wait. But the silence is deafening. Where are the customers that should be streaming in right about now? How could you have misjudged the marketplace so badly? Okay, let’s back up a moment.

Let’s say you really did your homework last year. You were very familiar with your industry. You knew the competition and the products. You researched every nuance and were comfortable with the pricing and positioning. You studied the marketplace and understood what needed to be done to succeed. Yet there’s that emptiness staring back at you again. Why aren’t people clamoring for your stuff?

It happens all the time. The best businesses with the best of intentions get it wrong time after time. They end up missing a key element. It could be anything from poor marketing skills, timing, pricing, or something harder to pinpoint. Therefore, the problem isn’t always that obvious. It takes some real d

nd you hold your breathe and wait. But the silence is deafening. Where are the customers that should be streaming in right about now? How could you have misjudged the marketplace so badly? Okay, let’s back up a moment.

Let’s say you really did your homework last year. You were very familiar with your industry. You knew the competition and the products. You researched every nuance and were comfortable with the pricing and positioning. You studied the marketplace and understood what needed to be done to succeed. Yet there’s that emptiness staring back at you again. Why aren’t people clamoring for your stuff?

It happens all the time. The best businesses with the best of intentions get it wrong time after time. They end up missing a key element. It could be anything from poor marketing skills, timing, pricing, or something harder to pinpoint. Therefore, the problem isn’t always that obvious. It takes some real

y you really did your homework last year. You were very familiar with your industry. You knew the competition and the products. You researched every nuance and were comfortable with the pricing and positioning. You studied the marketplace and understood what needed to be done to succeed. Yet there’s that emptiness staring back at you again. Why aren’t people clamoring for your stuff?

It happens all the time. The best businesses with the best of intentions get it wrong time after time. They end up missing a key element. It could be anything from poor marketing skills, timing, pricing, or something harder to pinpoint. Therefore, the problem isn’t always that obvious. It takes some real

place and understood what needed to be done to succeed. Yet there’s that emptiness staring back at you again. Why aren’t people clamoring for your stuff?

It happens all the time. The best businesses with the best of intentions get it wrong time after time. They end up missing a key element. It could be anything from poor marketing skills, timing, pricing, or something harder to pinpoint. Therefore, the problem isn’t always that obvious. It takes some real

get it wrong time after time. They end up missing a key element. It could be anything from poor marketing skills, timing, pricing, or something harder to pinpoint. Therefore, the problem isn’t always that obvious. It takes some real detective work to find out the fatal flaw and correct it. Yes, it’s just like skydiving.

You’ve done dozens of test runs, checked the pack, the lines and the chute itself. Everything appears fine as your get ready to enter the plane. But, as every good diver knows, you also pack that backup or reserve chute as well. You can’t possibly put your life in the hands of a single chute.

This applies to your business as well. You must devise a backup plan or other avenue for profitability. That way, even if plan “A” fails, you won’t go under. Don’t spend all that investment money on a single product or service, knowing that everything is relying on your ability to create the perfect business model. It just doesn’t happen that way. All businesses have growing pains and evolve or crumble. Sometimes the changes have to be made swiftly and painfully. But it’s for the good of the business’s future.

So insure you ha