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Actual for You - The ONE Way to Completely Eliminate Your Competition... FOREVER!
Keeping your personal and professional lives balanced can be tricky when you are in sales or running your own business. While every person has a different definition of what living a balanced life means, every definition includes some variation of having enough time for family, community, and, of cours
2. Be the only one. That’s the true definition of unique – the only one. You need to be able to finish the following sentence, “We’re the only company who…” or “Our website is the only one that…”
This week I present 26 little ideas to help you respond to complaints and difficult customers with much more ease….the ABC’s of Customer Recovery.A ct as if every lost customer’s sales come out of your paycheck.Believe the best of customers. Don’t make the mistake of a
That someone else is going to come along and steal away all your business?
HERE’S THE GOOD NEWS: for entrepreneurs, competition doesn’t have to exist.
Not if you don’t want it to.
See, if your brand is uniquely positioned in a way that’s un-comparable, un-duplicatable and un-like anything else in the market - you won’t have any competition!
EXAMPLE: let’s say you’re a marketing consultant. But you’re the ONLY marketing consultant who works solely with paint shops.
You’re “thee,” consultant for paint shops, not merely “a” consultant in general.
You’re FIRST and FOCUSED.
Now, if a paint shop was hoping to hire an outside advisor like yourself, here’s what would happen:
1. The two owners of the paint shop would hop onto Google.
2. They’d find your website and think, “OK, these guys look great. But before we hire them, shouldn’t we at least check out a few of the other paint shop marketing consultants?”
3. But after a few minutes they’d realize, “Huh. Well, it looks like there ARE no other paint shop consultants. Guess we better hire these guys!”
Cha-ching!
Bye-bye competition, hello new customers!
So, if you want to eliminate the competition, remember these three keys:
1. Be “thee,” not “a.” Pick a lane. Go where others aren’t. Narrow the focus of your expertise and you will broaden your appeal.
2. Be the only one. That’s the true definition of unique – the only one. You need to be able to finish the following sentence, “We’re the only company who…” or “Our website is the only one that…”
I just got off the phone with Susan. She is a well-meaning, big-hearted, caring, effective and creative sales manager. Susan is also exhausted.Her day is packed with conflicting priorities, all demanding her time. She goes out on calls with her sales team, trying to motivate and develop them;
EXAMPLE: let’s say you’re a marketing consultant. But you’re the ONLY marketing consultant who works solely with paint shops.
You’re “thee,” consultant for paint shops, not merely “a” consultant in general.
You’re FIRST and FOCUSED.
Now, if a paint shop was hoping to hire an outside advisor like yourself, here’s what would happen:
1. The two owners of the paint shop would hop onto Google.
2. They’d find your website and think, “OK, these guys look great. But before we hire them, shouldn’t we at least check out a few of the other paint shop marketing consultants?”
3. But after a few minutes they’d realize, “Huh. Well, it looks like there ARE no other paint shop consultants. Guess we better hire these guys!”
Cha-ching!
Bye-bye competition, hello new customers!
So, if you want to eliminate the competition, remember these three keys:
1. Be “thee,” not “a.” Pick a lane. Go where others aren’t. Narrow the focus of your expertise and you will broaden your appeal.
2. Be the only one. That’s the true definition of unique – the only one. You need to be able to finish the following sentence, “We’re the only company who…” or “Our website is the only one that…”
We live in a world that for many has become technology advantaged in business and life. Imagine, for a moment, just how communication, science, art, medicine, automation, supply chain and products have all been reinvented.Even consumers' behaviors have been unearthed and changed beyond reco
1. The two owners of the paint shop would hop onto Google.
2. They’d find your website and think, “OK, these guys look great. But before we hire them, shouldn’t we at least check out a few of the other paint shop marketing consultants?”
3. But after a few minutes they’d realize, “Huh. Well, it looks like there ARE no other paint shop consultants. Guess we better hire these guys!”
Cha-ching!
Bye-bye competition, hello new customers!
So, if you want to eliminate the competition, remember these three keys:
1. Be “thee,” not “a.” Pick a lane. Go where others aren’t. Narrow the focus of your expertise and you will broaden your appeal.
2. Be the only one. That’s the true definition of unique – the only one. You need to be able to finish the following sentence, “We’re the only company who…” or “Our website is the only one that…”
How many times have you been driving down the road and looked up at that large house on the hill and thought how did they do it? Their life must be so laid back and easy going, they must be enjoying their financial stability driving around in their Mercedes or BMW. They come home after working to an inv
3. But after a few minutes they’d realize, “Huh. Well, it looks like there ARE no other paint shop consultants. Guess we better hire these guys!”
Cha-ching!
Bye-bye competition, hello new customers!
So, if you want to eliminate the competition, remember these three keys:
1. Be “thee,” not “a.” Pick a lane. Go where others aren’t. Narrow the focus of your expertise and you will broaden your appeal.
2. Be the only one. That’s the true definition of unique – the only one. You need to be able to finish the following sentence, “We’re the only company who…” or “Our website is the only one that…”
We receive so much advertising today, through the mail, e-mail, the Internet, television, radio, and billboards. We learn to tune certain messages out and choose carefully what we open out of our mailboxes. Many pieces of mail are sent straight to the garbage without a second look. As a marketing pro
2. Be the only one. That’s the true definition of unique – the only one. You need to be able to finish the following sentence, “We’re the only company who…” or “Our website is the only one that…”
3. Be bold. Eliminating the competition isn’t for the timid. You MUST stick yourself (and your brand) out there. Don’t just be memorable; be unforgettable! Because if you get noticed, you get remembered. And if you get remembered, you get business.
Ultimately, if you practice those three keys here’s what will happen:
When your customer is seeking to hire someone like yourself, you won’t “be at the top of their list…”
But you’ll be so unique, so narrowly focused, so valuable and SO original, that your customer won’t even have a list!
Just have a big fat sticky note that says, “Get that guy!”
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Do you have any competition?
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Email me with your best competition-eliminating advice!
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