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Actual for You - Sales Language: What's Wrong with But?
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The most successful salespeople and persuaders use positive, active sales language that instills confidence in them and their capabilities.
Here is one word that you'll want to avoid using as much as possible when you are selling and persuading.
BUT
Read the following sentences:
"I really like your company, but I am not going to buy from you."
"You gave the best presentation, but we are going to buy from the Access Company."
When prospects say things like these, what they are really telling you is that they didn't like your company enough or you didn't give a good enough presentation to get the business.
The prospect's usage of the word 'but' acts to negate whatever came before it. And just as hearing 'but' from a prospect is often a negative message to you, using 'but' in your sales language can hurt your rapport with
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Here is one word that you'll want to avoid using as much as possible when you are selling and persuading.
BUT
Read the following sentences:
"I really like your company, but I am not going to buy from you."
"You gave the best presentation, but we are going to buy from the Access Company."
When prospects say things like these, what they are really telling you is that they didn't like your company enough or you didn't give a good enough presentation to get the business.
The prospect's usage of the word 'but' acts to negate whatever came before it. And just as hearing 'but' from a prospect is often a negative message to you, using 'but' in your sales language can hurt your rapport wit
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"You gave the best presentation, but we are going to buy from the Access Company."
When prospects say things like these, what they are really telling you is that they didn't like your company enough or you didn't give a good enough presentation to get the business.
The prospect's usage of the word 'but' acts to negate whatever came before it. And just as hearing 'but' from a prospect is often a negative message to you, using 'but' in your sales language can hurt your rapport wit
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When prospects say things like these, what they are really telling you is that they didn't like your company enough or you didn't give a good enough presentation to get the business.
The prospect's usage of the word 'but' acts to negate whatever came before it. And just as hearing 'but' from a prospect is often a negative message to you, using 'but' in your sales language can hurt your rapport wit
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What would happen if this were your response to a customer's stated project budget?
"I see that you only have a budget of $50,000, but let me tell you why our system costs $100,000."
You have just given the message to the prospect that you don't care about their budget. You think they should find more money to spend with you (and maybe they should, but such an attitude will not help you get the sale).
To stay in rapport with your prospect, replace the word 'but' with the word 'and'.
See here how it works:
"I see that you only have a budget of $50,000, and let me tell you why our system costs $100,000."
You have now shown respect for your prospect and his budget.
In using the word 'and' y
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