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Actual for You - What You Can Learn From The Movie Business
Marketing is like rowing a boat. When you know how the pointed bow moves smoothly forward through the water encountering the least amount of resistance. Rowing backwards, the square stern of the boat pushes against the water, requiring more effort and increases the risk of having a wave come over the transom (back) and swamping it. Yet most people market backwards, trying to grow their business while pushing against the gr
It is well known that inadequate hand washing can lead to the spread of germs. However, as cleaning professionals it is sometimes overlooked how important this is in our industry. Even if your cleaning staff is wearing gloves, it is still important that they spend the extra time necessary to make sure chemicals and germs are thoroughly washed off their hands.Wash hands thoroughly after using chemicals, cleaning up spills, or
Collin slouches into his chair. "Everyone lies in this business. It's all big Cheshire cat smiles – but essentially people have the 'Enough about you – more about me' mentality." After our conversation I thought about his last statement.
Are You On A Blind Date With Your Customer?
We tend to love what we do. So we get all excited about it and then proceed to tell everything about ourselves to the potential customer. It just reminds me of a really bad date! A one-sided conversation becomes tired pretty qui
1. In this age of technology a CV put together on an old typewriter and sent ‘snail mail’ is not enough. A Web CV is simply a copy of your CV produced on a web page that can be accessed via the Internet rather than held on your PC at home. It is an ideal addition to your job hunting toolkit if you intend to spend any time away from your PC.2. Imagine being away for the weekend, whether on a wild trip to Amsterdam or a cosy
Collin slouches into his chair. "Everyone lies in this business. It's all big Cheshire cat smiles – but essentially people have the 'Enough about you – more about me' mentality." After our conversation I thought about his last statement.
Are You On A Blind Date With Your Customer?
We tend to love what we do. So we get all excited about it and then proceed to tell everything about ourselves to the potential customer. It just reminds me of a really bad date! A one-sided conversation becomes tired pretty qu
To create a powerful brochure, you need to think about your potential clients. How can you compose the brochure to attract your targeted market in the best way possible?1. PersonalizeColors, fonts, tones and pictures will all affect how well your brochure catches the readers' attention. Even if we don't think or want to admit it, the look is important and you want to give a good first impression. This doesn't mean you
Collin slouches into his chair. "Everyone lies in this business. It's all big Cheshire cat smiles – but essentially people have the 'Enough about you – more about me' mentality." After our conversation I thought about his last statement.
Are You On A Blind Date With Your Customer?
We tend to love what we do. So we get all excited about it and then proceed to tell everything about ourselves to the potential customer. It just reminds me of a really bad date! A one-sided conversation becomes tired pretty qu
The telephone can be a powerful tool for generating leads and selling products and services. Unfortunately most business owners are so ineffective using the telephone their only accomplishments are frustrating prospects and removing them from the sales channel.Voice mail presents another challenge altogether. Some business owners even refuse to leave messages. While this may be an appropriate response in some cases, voice ma
Are You On A Blind Date With Your Customer?
We tend to love what we do. So we get all excited about it and then proceed to tell everything about ourselves to the potential customer. It just reminds me of a really bad date! A one-sided conversation becomes tired pretty qu
The History of Hand Held Terminals in RestaurantsThe desire for restaurant hand held terminals and wireless restaurant software has been around since the invention of the electronic cash registers in the 1980's. When restaurateurs saw the power of the electronic cash register how it stored and recalled orders, how it dispersed orders to various kitchen and preparation printers and how it helped control the f
Minus the cynicism, our clients are also thinking like the Hollywood set, "ENOUGH ABOUT YOU blabbing about all the wonderful things about your company, your product, your requirements. MORE ABOUT ME – and what I need to survive and thrive!"
The Helium Test
Are you talking your face off when you are speaking with your client? When they ask you on the phone what you have to offer – do they hear a massive intake of air and then you giving your best "I just sucked in helium and can talk really fast" act?
If so – you aren’t making a connection with your customer. You sound like everyone else, you act like everyone else and you aren’t positioning yourself as someone who can help. Because at the end of the day –what you real
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