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  • Actual for You - A Sale in 30 Seconds? It's all in the Greeting

    You Snooze, You Lose
    I recently attended at leads group that I have been a part of for several weeks. As I went into the room, I found that most people sit in the exact same spot each week. I began to wonder if they really liked that particular seat or where just uncomfortable moving around the room. The psychology behind it (and from years of training people), is that people like routine and will sit in the same seat unless forced to do otherwise. Now how many people do you think they will get to know in this group? Probably the o
    important and will see that you are friendly and helpful.

    In retail, the absolute worst thing you can do is make a customer wait for service or wander aimlessly around your store to search what they came in to find. They may have driven over 15 minutes to get to your store just to find one item. When they get th

    How to Advertise Your Notary Business
    If you are like most notaries, you have been lured in by the promise of making $100,000 a year as a loan signing agent. Well, after you paid for your training, supplies, licensing fees, etc, you are left wondering how to even pay for the expenses you have accrued, let alone make a profit. Unfortunately, this business is not a get-rich-quick industry. It is just like any small business. It requires lots of hard work and perserverence and a little bit of initial capital. So, how do you get this busin
    It has been said that a customer makes a decision to buy within the first 30 seconds of their experience at a retail store. That means that as a salesperson, you must create an environment that is comfortable for your customer and conducive to making a sale, all within 30 seconds of their arrival.

    Sound impossible? It’s easier than it seems.

    As a salesperson, you have 100% control over the experience that customers have in your store because it is your home turf. You have the advantage of knowing your store and products inside and out and using that knowledge to prepare yourself for your customer’s arrival.

    Establishing a comfortable and engaging environment for your customer is also easy because it does not require any special training or skills. It means being aware of your customer and having an understanding of their importance to your job and your company.

    You can engage your customer immediately by simply interacting with them in a way that shows that you care about their needs and have the knowledge to help them.

    Greet your customer

    Meeting and greeting your customer from the moment they walk into your store sets the tone for the rest of their shopping experience. By acknowledging their presence, they will feel important and will see that you are friendly and helpful.

    In retail, the absolute worst thing you can do is make a customer wait for service or wander aimlessly around your store to search what they came in to find. They may have driven over 15 minutes to get to your store just to find one item. When they get the

    Has Your Overhead Projector Had Its Annual checkup?
    You go to the doctor every year for your annual checkup. You see the dentist every six months to have your teeth checked and cleaned, you take your car to the shop every 3000 miles to have the oil changed and most States have an annual State Safety Inspection to make sure that your car is operating safely. So why would it be any different with your Overhead Projector?Proper care, cleaning and general maintenance by a professional technician, can add years to the life of any piece of Electronic Equipment
    e? It’s easier than it seems.

    As a salesperson, you have 100% control over the experience that customers have in your store because it is your home turf. You have the advantage of knowing your store and products inside and out and using that knowledge to prepare yourself for your customer’s arrival.

    Establishing a comfortable and engaging environment for your customer is also easy because it does not require any special training or skills. It means being aware of your customer and having an understanding of their importance to your job and your company.

    You can engage your customer immediately by simply interacting with them in a way that shows that you care about their needs and have the knowledge to help them.

    Greet your customer

    Meeting and greeting your customer from the moment they walk into your store sets the tone for the rest of their shopping experience. By acknowledging their presence, they will feel important and will see that you are friendly and helpful.

    In retail, the absolute worst thing you can do is make a customer wait for service or wander aimlessly around your store to search what they came in to find. They may have driven over 15 minutes to get to your store just to find one item. When they get th

    Customer Psychology Tips - Getting Your Customers To Commit To The Sale
    So, earlier this week, I watched the movie "An Inconvenient Truth".That's the one where Al Gore travels the world giving his presentation on global warming.Now, politics aside, the movie gave me a hands-on lesson about the power of commitment, and in this article, I’m going to show you how you can use this power to get your customers to commit to the sale...You've probably heard of the commitment and consistency principle. Dr. Robert Cialdini explores it in his classic book, "Influence". Si
    shing a comfortable and engaging environment for your customer is also easy because it does not require any special training or skills. It means being aware of your customer and having an understanding of their importance to your job and your company.

    You can engage your customer immediately by simply interacting with them in a way that shows that you care about their needs and have the knowledge to help them.

    Greet your customer

    Meeting and greeting your customer from the moment they walk into your store sets the tone for the rest of their shopping experience. By acknowledging their presence, they will feel important and will see that you are friendly and helpful.

    In retail, the absolute worst thing you can do is make a customer wait for service or wander aimlessly around your store to search what they came in to find. They may have driven over 15 minutes to get to your store just to find one item. When they get th

    How To Make SURE Your Prospects Stay Glued To Your Sales Copy!
    If you want to make sure your prospects stay GLUED to your sales copy once they start reading, then this is the most exciting and important message you will ever read!Keeping your prospects glued to your sales copy isn't easy, but remember what I said yesterday:The sole purpose of your first paragraph is to get you to read your second paragraph. And being the smart marketer you are, you therefore "automatically" know, the purpose of your second paragraph is...Correct!The purp
    with them in a way that shows that you care about their needs and have the knowledge to help them.

    Greet your customer

    Meeting and greeting your customer from the moment they walk into your store sets the tone for the rest of their shopping experience. By acknowledging their presence, they will feel important and will see that you are friendly and helpful.

    In retail, the absolute worst thing you can do is make a customer wait for service or wander aimlessly around your store to search what they came in to find. They may have driven over 15 minutes to get to your store just to find one item. When they get th

    Robotic Starbucks Drive-Thru
    Have you been into a Starbucks Drive-Thru location lately? If you go inside you see that the employees are working very hard to move the long line of cars. Each order is unique and customized, which is part of Starbuck’s hallmark. It is hard to find employees like Starbuck’s Legendary Service Specialists to work at that fast pace with that level of precision. It seems the work ethic in the United States is problematic in that regard. Starbucks has to go through hundreds of applications to find these wonder team
    important and will see that you are friendly and helpful.

    In retail, the absolute worst thing you can do is make a customer wait for service or wander aimlessly around your store to search what they came in to find. They may have driven over 15 minutes to get to your store just to find one item. When they get there, they expect to find exactly what they are looking for and expect that you will help them find it. Without your help they may become frustrated and lost, and may leave empty-handed.

    If, for some reason, it is necessary that the customer wait, do not let them feel neglected. Make them comfortable and let them know you will assist them as soon as you can, or give them an alternative resource for their questions.

    Establish yourself as their resource

    Immediately following your initial greeting you need to establish yourself as the customer’s resource. Your customer needs to know that you are the index of your store and that their experience will be efficient and pleasant with you as their guide.

    Even if the customer is not ready for your help at the present time, it is important that you let them know you are available for questions and assistance when they are ready. If your customer feels like you are crowding them, they will likely want a few minutes to ‘look around’ before they feel comfortable enough to allow you to help them. Either way, establishing this contact immediately will let them know where to go when they do have a question.

    Listen

    When the customer is ready for your assistance, you must be ready

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