Not to beat a dead horse, but it's the confidence gap. The customer doesn't have any ability to make any distinction whether any of the options are any different or any better than any of the others. So the big question then, obviously, is how do you overcome this? How do you build confidence? There are three key concepts to building confidence; you must do these if you want people to trust your business. Here they are stated in simple terms:

• Find out what they want

• Find out how to give it to them

• Learn to communicate what you do in a way that's believable and embraceable

  First, find

  Examination of Discovery - Finding the Right Networking Group
  Why would I pick this group over another group?How many business leads groups have you heard about? I have heard of dozens and each has a group of 20 or more people. The problem is that they often have restrictions on the number of people in a particular category. Fortunately or unfortunately, this limits the number of groups that you can choose from. Sometimes a group will have several Chapters, especially when one group gets too large and people in the same category want to join. These splinter groups are often small to start with and then find themselves on the same treadmill. So how do you find the right group for your business? I suggest that you get invited to several groups and test the waters.Even if you have the same category as someone else, you should find a way to be invited. You will not find out about how the meetings are conducted and how leads are handled unless you become a participant at one or two of their meetings. Let the group kn
  There are two factors at work in a prospect's subconscious mind when he's considering doing business with you: confidence and risk. Your job in advertising is to raise confidence and lower risk. If you successfully do that, you'll sew up all the business. So let's talk first about confidence. The problem is that in today's marketplace, people are more jaded, skeptical, and weary. Weary of getting ripped off. Jaded from bad service. Skeptical of offers that sound too good to be true. In short, people are generally in a defensive buying position. As a result, the tendency is to either do nothing (remember your third kind of competitor, the dreaded inertia?) or to stick with their current supplier even if the relationship isn't all that great. People figure it's safer to stay in a so-so relationship than test the waters of finding a new company to do business with.

  You can probably mentally validate this in your own personal buying habits. Have you ever gotten fed up with a company you do business with, gone to the yellow pages and called around looking for someone better, then frustrated and exhausted, meekly returned to the original culprit because of a perceived lack of better options? Of course you have. We all have. You know by now the reason for this is the confidence gap. The customer doesn't have any ability to make any distinction whether any of the options are any better or worse or different than any of the others. There are a lot of different reasons for this probably the biggest is the dramatically increased number of choices that people have.

  Back in the old days when you wanted to buy a Ford, where did you go? To the Ford dealership. Which Ford dealership? THE Ford dealership. Why? Because it was most likely the only one anywhere near your house. And when you got to the dealership, where specifically within the dealership did you go to find out information on the vehicle? That's right to the salesperson. And why did you go to the salesperson? Was it because you loved being `hammer-dunked' by them? Did you enjoy pain more then than you do now? Of course not. The reason you went to the dealership and then to the salesperson was because it was the only way you could find out any information about the vehicle. It was your only choice.

  So what about now? Where do you go now? To one of the 17 Ford dealerships within a 50 mile radius of your house. Or if you're like most car buyers, you go to 4 or 5 of them. Let me take this a step further to show you how confidence gets eroded. If you've ever bought a car, you've experienced the hassle of finding the best deal. You look in the paper and see the model you want advertised for a really low price. When you get to the dealership you find out that it was a totally stripped down model and there was only one of them anyway and it was painted avocado green. But hey, they've got the one you wanted for only $12,000 more than the one in the ad. So next time you notice in the ad the really small print that says "only one available at this price." Won't fall for that trick again, will you? Well, now you're tired so you flip on the tube and wouldn't you know it, there's a commercial for a Ford dealership and they say that they've got the largest inventory of Fords in the state. So you make a mental note to go check that place out. You flip the channel and there's another commercial for a different Ford dealership and guess what? They're the largest volume Ford dealership in the city. Wow! How can that be true? As you're driving over to settle the issue of who's actually the largest, you hear an ad on the radio for a leasing company that says you'd be a fool to buy a car when leasing is so much cheaper...and they can handle all the details right over the phone. Then you see a billboard for vehix.com. Okay, I'll stop here. But you tell me, is this a realistic scenario or am I just making it up? Who do you have confidence in after trying to sort that mess out? The problem is that all the sellers are trying to trick buyers into coming into their showroom so they can pressure them into paying too much for something they didn't want. The buyer-seller relationship is totally adversarial or at best, apathetic.

  Not to beat a dead horse, but it's the confidence gap. The customer doesn't have any ability to make any distinction whether any of the options are any different or any better than any of the others. So the big question then, obviously, is how do you overcome this? How do you build confidence? There are three key concepts to building confidence; you must do these if you want people to trust your business. Here they are stated in simple terms:

  • Find out what they want

  • Find out how to give it to them

  • Learn to communicate what you do in a way that's believable and embraceable

    First, find o

    Laws Of Attraction: 5 Steps To Getting All The Clients You Need
    Are you struggling to find all the clients you want and need in your business? Are you stressed about the financial side of your business? Are you tired of being stressed ? I invite you to take 5 minutes and learn how to STOP STRUGGLING! Plan and prepare for a huge shift in perspective and prosperity.1. Stop struggling. Stop stressing. I am going to tell you how to get what you want. But first you need to stop the fight! It's not only unpleasing when you are desperate for clients, but it is also not universally unattractive. Just know want you want will come. Be willing to receive. If you have negative energy in mind, that's what you get – negative results—prophecy fulfilled.2. Is your unconscious mind wanting something else? Here’s how to get all your minds aligned. After I left my corporate day job, I discovered I was fighting myself. You see, I didn't REALLY want clients. I wanted money. I just thought clien
    fed up with a company you do business with, gone to the yellow pages and called around looking for someone better, then frustrated and exhausted, meekly returned to the original culprit because of a perceived lack of better options? Of course you have. We all have. You know by now the reason for this is the confidence gap. The customer doesn't have any ability to make any distinction whether any of the options are any better or worse or different than any of the others. There are a lot of different reasons for this probably the biggest is the dramatically increased number of choices that people have.

    Back in the old days when you wanted to buy a Ford, where did you go? To the Ford dealership. Which Ford dealership? THE Ford dealership. Why? Because it was most likely the only one anywhere near your house. And when you got to the dealership, where specifically within the dealership did you go to find out information on the vehicle? That's right to the salesperson. And why did you go to the salesperson? Was it because you loved being `hammer-dunked' by them? Did you enjoy pain more then than you do now? Of course not. The reason you went to the dealership and then to the salesperson was because it was the only way you could find out any information about the vehicle. It was your only choice.

    So what about now? Where do you go now? To one of the 17 Ford dealerships within a 50 mile radius of your house. Or if you're like most car buyers, you go to 4 or 5 of them. Let me take this a step further to show you how confidence gets eroded. If you've ever bought a car, you've experienced the hassle of finding the best deal. You look in the paper and see the model you want advertised for a really low price. When you get to the dealership you find out that it was a totally stripped down model and there was only one of them anyway and it was painted avocado green. But hey, they've got the one you wanted for only $12,000 more than the one in the ad. So next time you notice in the ad the really small print that says "only one available at this price." Won't fall for that trick again, will you? Well, now you're tired so you flip on the tube and wouldn't you know it, there's a commercial for a Ford dealership and they say that they've got the largest inventory of Fords in the state. So you make a mental note to go check that place out. You flip the channel and there's another commercial for a different Ford dealership and guess what? They're the largest volume Ford dealership in the city. Wow! How can that be true? As you're driving over to settle the issue of who's actually the largest, you hear an ad on the radio for a leasing company that says you'd be a fool to buy a car when leasing is so much cheaper...and they can handle all the details right over the phone. Then you see a billboard for vehix.com. Okay, I'll stop here. But you tell me, is this a realistic scenario or am I just making it up? Who do you have confidence in after trying to sort that mess out? The problem is that all the sellers are trying to trick buyers into coming into their showroom so they can pressure them into paying too much for something they didn't want. The buyer-seller relationship is totally adversarial or at best, apathetic.

    Not to beat a dead horse, but it's the confidence gap. The customer doesn't have any ability to make any distinction whether any of the options are any different or any better than any of the others. So the big question then, obviously, is how do you overcome this? How do you build confidence? There are three key concepts to building confidence; you must do these if you want people to trust your business. Here they are stated in simple terms:

    • Find out what they want

    • Find out how to give it to them

    • Learn to communicate what you do in a way that's believable and embraceable

      First, find

      How Do Investors Read Business Plans
      There are hundreds of thousands of business plans floating around and attempting to find a funding home. I receive hundreds of business plans annually myself, and can definitely state that 99% of these documents are laughable as presentations of an exciting investment opportunity. I am not referring to the value of the product being described, rather the presentation that purports to describe an exciting investment situation.One of the reasons that so many plans are so poorly written, and there are many, many additional reasons, is that the writers do not understand how plans are read. Investment banks, venture capital firms, family offices, angel firms, banks and blind investment pools receive a stack of plans for consideration every day. Typically a junior reader, often a recent MBA, is assigned to read and screen the plans editing out all of the obvious losers. The remaining business plans are then marked up after sections are read in the following order:
      person. And why did you go to the salesperson? Was it because you loved being `hammer-dunked' by them? Did you enjoy pain more then than you do now? Of course not. The reason you went to the dealership and then to the salesperson was because it was the only way you could find out any information about the vehicle. It was your only choice.

      So what about now? Where do you go now? To one of the 17 Ford dealerships within a 50 mile radius of your house. Or if you're like most car buyers, you go to 4 or 5 of them. Let me take this a step further to show you how confidence gets eroded. If you've ever bought a car, you've experienced the hassle of finding the best deal. You look in the paper and see the model you want advertised for a really low price. When you get to the dealership you find out that it was a totally stripped down model and there was only one of them anyway and it was painted avocado green. But hey, they've got the one you wanted for only $12,000 more than the one in the ad. So next time you notice in the ad the really small print that says "only one available at this price." Won't fall for that trick again, will you? Well, now you're tired so you flip on the tube and wouldn't you know it, there's a commercial for a Ford dealership and they say that they've got the largest inventory of Fords in the state. So you make a mental note to go check that place out. You flip the channel and there's another commercial for a different Ford dealership and guess what? They're the largest volume Ford dealership in the city. Wow! How can that be true? As you're driving over to settle the issue of who's actually the largest, you hear an ad on the radio for a leasing company that says you'd be a fool to buy a car when leasing is so much cheaper...and they can handle all the details right over the phone. Then you see a billboard for vehix.com. Okay, I'll stop here. But you tell me, is this a realistic scenario or am I just making it up? Who do you have confidence in after trying to sort that mess out? The problem is that all the sellers are trying to trick buyers into coming into their showroom so they can pressure them into paying too much for something they didn't want. The buyer-seller relationship is totally adversarial or at best, apathetic.

      Not to beat a dead horse, but it's the confidence gap. The customer doesn't have any ability to make any distinction whether any of the options are any different or any better than any of the others. So the big question then, obviously, is how do you overcome this? How do you build confidence? There are three key concepts to building confidence; you must do these if you want people to trust your business. Here they are stated in simple terms:

      • Find out what they want

      • Find out how to give it to them

      • Learn to communicate what you do in a way that's believable and embraceable

        First, find

        Getting Clean Logo Artwork
        Clean Logo Artwork- How do you get clean artwork to have your logo reproduced? Most small companies have their logo in jpeg form that they use to paste onto their invoices or use for a quick flyer, etc. This form is usable but not the best form they could be. If you want to have your logo reproduced for promotional advertising products you will probably have to pay the advertising company to clean up your art which could be $55 or more each time you have something printed. Having your logo clean and ready to be reproduced is worth the time and initial investment. Whether you paid for a logo to be created or you created it in your word processing program or your neighbor drew it up for you it has the potential to be professional looking, as it should be; it is representing your company.To get clean logo artwork, look for a graphic artist who will clean up your logo and work to supply you with useable formats. I suggest those listed below:- First, reque
        ore than the one in the ad. So next time you notice in the ad the really small print that says "only one available at this price." Won't fall for that trick again, will you? Well, now you're tired so you flip on the tube and wouldn't you know it, there's a commercial for a Ford dealership and they say that they've got the largest inventory of Fords in the state. So you make a mental note to go check that place out. You flip the channel and there's another commercial for a different Ford dealership and guess what? They're the largest volume Ford dealership in the city. Wow! How can that be true? As you're driving over to settle the issue of who's actually the largest, you hear an ad on the radio for a leasing company that says you'd be a fool to buy a car when leasing is so much cheaper...and they can handle all the details right over the phone. Then you see a billboard for vehix.com. Okay, I'll stop here. But you tell me, is this a realistic scenario or am I just making it up? Who do you have confidence in after trying to sort that mess out? The problem is that all the sellers are trying to trick buyers into coming into their showroom so they can pressure them into paying too much for something they didn't want. The buyer-seller relationship is totally adversarial or at best, apathetic.

        Not to beat a dead horse, but it's the confidence gap. The customer doesn't have any ability to make any distinction whether any of the options are any different or any better than any of the others. So the big question then, obviously, is how do you overcome this? How do you build confidence? There are three key concepts to building confidence; you must do these if you want people to trust your business. Here they are stated in simple terms:

        • Find out what they want

        • Find out how to give it to them

        • Learn to communicate what you do in a way that's believable and embraceable

          First, find

          Opening A Dollar Store - How Shopper Patterns can Help Make Sales
          Those who are opening a dollar store soon find that shoppers have their preferred ways to do shopping. In fact most shoppers have a definite pattern that they follow after they enter your store. They also have methods that they prefer to use when examining the merchandise that is displayed in your store. By being aware of shopper preferences you are on your way to increased sales.So what pattern should you expect shoppers to follow when entering after you have completed opening a dollar store? Expect the majority to step into the store and then turn to the right as quickly as possible. They will then proceed straight ahead to the wall. Exceptions will be if they are aware of exactly what they came in to buy and where it is located. In that case shoppers will likely make a beeline for that item. Shoppers may also be diverted if items catch their attention. Curiosity can make them move in completely different direction.As you will find soon after openin
          making it up? Who do you have confidence in after trying to sort that mess out? The problem is that all the sellers are trying to trick buyers into coming into their showroom so they can pressure them into paying too much for something they didn't want. The buyer-seller relationship is totally adversarial or at best, apathetic.

          Not to beat a dead horse, but it's the confidence gap. The customer doesn't have any ability to make any distinction whether any of the options are any different or any better than any of the others. So the big question then, obviously, is how do you overcome this? How do you build confidence? There are three key concepts to building confidence; you must do these if you want people to trust your business. Here they are stated in simple terms:

          • Find out what they want

          • Find out how to give it to them

          • Learn to communicate what you do in a way that's believable and embraceable

            First, find out what they want. Simple enough, right? Here's how you find out: ASK. That's it. Ask. Now the tricky part is how you ask and what you ask. In our Monopolize Your Marketplace programs & seminars, we go into a lot of detail about how to conduct surveys and find out exactly what your customers want. We don't have time to go into that much detail, so I'll just give you some basics. Ask your current customers, past customers, and prospects who haven't become customers yet what they want in your kind of business. But don't just go ask them, "What do you look for in a printing company...or in a temporary personnel service...or in a hair salon? Or whatever your business is. Put some thought into it beforehand. Identify what some of the typical problems are when doing business in your industry. Figure out some things that you could do that customers might really like and appreciate. Then when you go to talk to your customers, in addition to just asking them what they're looking for when doing business in your industry, you can bounce your ideas off them and validate whether or not the things you've identified as important or innovative are actually important or innovative. But here's the important thing: Don't neglect to ask. Don't assume you just already know. If you did know, you'd already have all the business, right? So just ASK!

            Second step to gaining confidence is to give the customer what they want. If you took the time to ask and you've figured out what they want, GIVE IT TO THEM. Does this sound familiar at all? What I'm describing here is your inside reality. I'm giving you the process in simple terms for crafting your inside reality so it reflects what your customers want. Here's a tip: In today's competitive marketplace, you've got to innovate and make your business better by a big margin. You can't just make your business 5% better or 10% better than the competition. It's not enough to generate the confidence people need to give you a try. You have to make your business 50% better or 100% better or 300% better than the other options. Here's why: if you don't, someone else will. You need to have a good inside reality if you want to engender confidence with your prospects and customers. It's a critical step.

            The third step to gaining confidence is the really tricky one and that's saying what you do is innovative in a way that is believable and embraceable. And what's that? It's your outside perception. You need to learn how to take your inside reality and communicate it in a way that breaks through the clutter of noise in the marketplace, bridges the confidence gap, and gains the confidence of your prospects.

            See how this stuff all works together? Have something good to say. Say it well. Say it often. Find out what they want. Give them what they want. Say it in a way that's believable. The inside reality. The outside perception. These concepts are all very simple to understand.