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    The Power of Approachability
    Alright. Something weird is going on here.In the past few weeks, I’ve had three different people make almost the exact same comment to me.First it happened in Salt Lake City. I was recovering from a multi-speech day, resting in my hotel room, watching Anchorman. I checked the voicemail on my cell. It was from a strange guy named Mike. His message explained that he’d read my first book and would love to chat sometime.Cool, I thought. And since I’d already seen Anchorman 73 times, I decided to return his call. A few minutes later, I dialed his number from my cell phone ID. He picked up and said hello.“Hey Mike, it’s Scott, The Nametag Guy!”“Really?” he asked, followed by a brief silence. “Oh. Hi. Wow, I…uh…really didn’t
    der ?600 per month?" "You'd like to complete the forms now?"

    Notice that I've tagged some of the questions at the end with what we call a 'yes tag'.

    Yes Tags

    These are little words at the end of the statements to get a positive "yes" from the customer. Useful to gain a commitment to move the sale along. Yes tags come in all sorts of shapes and sizes and I just know you've used them before without knowing what they were called...haven't you?

    Examples of yes tags...

    Haven't you
    Aren't you
    Don't you
    Isn't it?

    Yellow Pages Advertising in a Digital Age?
    Do customers still use PRINT Yellow Page directories, or has everything gone digital? Well, physicians, auto repair shops, attorneys, dentists, plumbers, insurance agencies, veterinarians and florists... Just these 8 (out of 300) categories alone were referenced nearly 3 BILLION times in 2005. Now consider that “online Yellow Pages” were referenced a measly 1.8 billion times for ALL BUSINESS CATEGORIES, and you can see that print Yellow Page directories are still one of the very best ways to reach valuable local prospects at the very time they’re in need of your product or service.In fact, certain companies live and die by the Yellow Pages. Businesses like Restaurants, Attorneys, Dentists, Plumbers, Insurance Agents, Veterinarians,
    What do we mean “Under the Radar”?

    Getting under the radar is a way of sneaking in through the back door without anyone noticing. The Stealth Fighter plane is famous for evading the enemy’s radar systems so it can drop its bombs with precision accuracy. Harry Potter is legendary for his invisible cloak which allows him to sneak anywhere un-noticed.

    Now if you, like me, believe wholeheartedly in ethical selling. In other words only selling something to someone who genuinely needs it and can afford it. Without a hesitation of doubt…then you need some selling under the radar tips because you can use them with the belief that you’re legitimately helping the customer along the path of the sale.

    Now that’s really important to get off my chest because it’s true to say that I honestly believe that if you have the slightest doubt whether to proceed with the sale, then you shouldn’t. Find a customer who truly needs your product or service.

    Just like a rolling stone…someone needs to give it a little push first and then it travels a path. Customers sometimes need a little push along the right path and these tips will help you do just that.

    Lets start with “under the radar” tip number 1, truisms.

    Truisms

    A truism is a statement or sentence that is, without doubt, true and most people will find themselves agreeing to it. They are a great calming skill and all you're doing here is confirming to the customer what is true in their minds and allowing them to go into a state of comfort where there are no hidden surprises.

    Simply say things that are true for the customer, Keep them global at first such as

    "Its a beautiful day today isn't it?"
    "Parking’s a bit tricky in town at this time?"

    Then later on you could use some truisms you've found out about the customer such as:

    "Your family is a real priority to you aren't they?"
    "From the information on the form you obviously keep yourselves fit and healthy"
    "Getting a service that will save you time is important to you, don't you think?"

    As the customer relaxes and sees that your product is right for them...introduce some specific truisms such as:

    "So you agree your budget for the package is just under ?600 per month?" "You'd like to complete the forms now?"

    Notice that I've tagged some of the questions at the end with what we call a 'yes tag'.

    Yes Tags

    These are little words at the end of the statements to get a positive "yes" from the customer. Useful to gain a commitment to move the sale along. Yes tags come in all sorts of shapes and sizes and I just know you've used them before without knowing what they were called...haven't you?

    Examples of yes tags...

    Haven't you
    Aren't you
    Don't you
    Isn't it?
    W

    The Principle Of Increased Desire Of Attainment
    In my last article I spoke about e-mail ethics in your marketing and the fact that though it takes several exposures to your name, your business, your marketing style, before they bite, it is not good to over do it, considering that it annoys them.I had also spoken about how most people actually “want” to be sold on your product or idea, so long as they can see that it falls in with whatever issue or problem that they have that they are seeking to solve. I had made the statement that I would come around to that later. I feel that now is the time to do that.When I said that, some people might think that idea is a falsity, a misnomer in the world of off-line, or on-line marketing in general. I can assure you, that this is not true.How? How can you as
    some selling under the radar tips because you can use them with the belief that you’re legitimately helping the customer along the path of the sale.

    Now that’s really important to get off my chest because it’s true to say that I honestly believe that if you have the slightest doubt whether to proceed with the sale, then you shouldn’t. Find a customer who truly needs your product or service.

    Just like a rolling stone…someone needs to give it a little push first and then it travels a path. Customers sometimes need a little push along the right path and these tips will help you do just that.

    Lets start with “under the radar” tip number 1, truisms.

    Truisms

    A truism is a statement or sentence that is, without doubt, true and most people will find themselves agreeing to it. They are a great calming skill and all you're doing here is confirming to the customer what is true in their minds and allowing them to go into a state of comfort where there are no hidden surprises.

    Simply say things that are true for the customer, Keep them global at first such as

    "Its a beautiful day today isn't it?"
    "Parking’s a bit tricky in town at this time?"

    Then later on you could use some truisms you've found out about the customer such as:

    "Your family is a real priority to you aren't they?"
    "From the information on the form you obviously keep yourselves fit and healthy"
    "Getting a service that will save you time is important to you, don't you think?"

    As the customer relaxes and sees that your product is right for them...introduce some specific truisms such as:

    "So you agree your budget for the package is just under ?600 per month?" "You'd like to complete the forms now?"

    Notice that I've tagged some of the questions at the end with what we call a 'yes tag'.

    Yes Tags

    These are little words at the end of the statements to get a positive "yes" from the customer. Useful to gain a commitment to move the sale along. Yes tags come in all sorts of shapes and sizes and I just know you've used them before without knowing what they were called...haven't you?

    Examples of yes tags...

    Haven't you
    Aren't you
    Don't you
    Isn't it?

    The One Best Step to Mazimize Your Disaster Plan
    There are as many ways to write an after action report as there are hospitals that are now required to perform disaster drills and write after action reports analyzing the performance of the institution following a disaster or a disaster exercise. Since there are 5,756 licensed hospitals in the United States, there are 5,756 different ways that are currently employed to write the after action review. At most institutions, after action reviews are written by a committee between 12 and 18 individuals, managers and supervisors who in addition to their regular duties, have been charged with analyzing the performance of their departments during an adverse event or disaster exercise.When these individuals meet, they review the disaster plan and the performance of ea
    h and these tips will help you do just that.

    Lets start with “under the radar” tip number 1, truisms.

    Truisms

    A truism is a statement or sentence that is, without doubt, true and most people will find themselves agreeing to it. They are a great calming skill and all you're doing here is confirming to the customer what is true in their minds and allowing them to go into a state of comfort where there are no hidden surprises.

    Simply say things that are true for the customer, Keep them global at first such as

    "Its a beautiful day today isn't it?"
    "Parking’s a bit tricky in town at this time?"

    Then later on you could use some truisms you've found out about the customer such as:

    "Your family is a real priority to you aren't they?"
    "From the information on the form you obviously keep yourselves fit and healthy"
    "Getting a service that will save you time is important to you, don't you think?"

    As the customer relaxes and sees that your product is right for them...introduce some specific truisms such as:

    "So you agree your budget for the package is just under ?600 per month?" "You'd like to complete the forms now?"

    Notice that I've tagged some of the questions at the end with what we call a 'yes tag'.

    Yes Tags

    These are little words at the end of the statements to get a positive "yes" from the customer. Useful to gain a commitment to move the sale along. Yes tags come in all sorts of shapes and sizes and I just know you've used them before without knowing what they were called...haven't you?

    Examples of yes tags...

    Haven't you
    Aren't you
    Don't you
    Isn't it?

    Beyond CV Writing for Graduates
    Writing your first professional CV is undoubtedly a daunting process however if you can answer the following questions it will become easier: 1. What is my message? 2. What format should my CV follow? 3. How do I identify my transferable skills? 4. How can I present my transferable skills?What is my message? First and foremost you need to think very carefully about exactly what kind of career you want to embark on. Do you have a vocational degree and want to pursue a career related to that subject? If so, ask yourself what type of industry, organisation and size of company you want to work for.If you have a non-vocational degree, think of the career you want to embark on and what appeals to you about it. Think of ways you can
    ay isn't it?"
    "Parking’s a bit tricky in town at this time?"

    Then later on you could use some truisms you've found out about the customer such as:

    "Your family is a real priority to you aren't they?"
    "From the information on the form you obviously keep yourselves fit and healthy"
    "Getting a service that will save you time is important to you, don't you think?"

    As the customer relaxes and sees that your product is right for them...introduce some specific truisms such as:

    "So you agree your budget for the package is just under ?600 per month?" "You'd like to complete the forms now?"

    Notice that I've tagged some of the questions at the end with what we call a 'yes tag'.

    Yes Tags

    These are little words at the end of the statements to get a positive "yes" from the customer. Useful to gain a commitment to move the sale along. Yes tags come in all sorts of shapes and sizes and I just know you've used them before without knowing what they were called...haven't you?

    Examples of yes tags...

    Haven't you
    Aren't you
    Don't you
    Isn't it?

    Facing The Truth About Paper: What You Probably Suspected, But Hate To Admit!
    Losing a piece of paper can cost you piece of mind, a harmonious relationship, valuable time, an account, a promotion, or even your job! October is National Clean-Out Your Files Month -- a great time to face the facts about paper.According to research sited by Abigail Sellen and Richard Harper in The Myth of the Paperless Office (MIT Press 2002), by the year 2005 there will be 50% more paper in offices than there was in 1995. In addition, the average person spends over 150 hours a year looking for misplaced information. It’s clear that the concept of the paperless office is a myth, not to be realized in our lifetime. But let’s face it! Check out the homes and offices all over America and it is imminently clear that using traditional filing methods, the prob
    der ?600 per month?" "You'd like to complete the forms now?"

    Notice that I've tagged some of the questions at the end with what we call a 'yes tag'.

    Yes Tags

    These are little words at the end of the statements to get a positive "yes" from the customer. Useful to gain a commitment to move the sale along. Yes tags come in all sorts of shapes and sizes and I just know you've used them before without knowing what they were called...haven't you?

    Examples of yes tags...

    Haven't you
    Aren't you
    Don't you
    Isn't it?
    Won't you.

    Just put one at the end of a truism, statement and your customer will want to nod their head in agreement.

    But I'm sure you'll agree, won't you, that overuse is dangerous Chocolate is lovely in small doses - too much and you can become very queasy indeed...
    ...don't you think?

    Embedded Suggestions

    This one does sound rather rude, doesn’t it? And this is the under the radar tip that is closely related to hypnotic selling.

    You see, so much in our lives is automated. Our bodies and minds are on auto pilot constantly as we try to make sense of the signals we’re being bombarded with continuously. We do this because if we had to consciously focus on absolutely everything, we’d probably explode. Our conscious mind can only deal with between 5 and 9 senses at any given time, much less if you’re a man!

    So everything else is dealt with admirably by our sub-conscious or behind the scenes brain processing. This is why brands are so powerful. We see Robinsons on the juice bottle and automatically buy it. We’re in the pub and see Stella on show and order a pint without giving it anymore thought, well I do anyway.

    This rule of life helps us to understand why all these under the radar tips work but specifically embedded commands.

    These are words or short phrases that we slip in with our normal conversation that are ignored but subliminally processed by our customers to have an effect. Here’s some examples:

    “I, like many other people, enjoy driving”
    “Buy now, Mr Smith, you’re wondering what benefits this product gives you…”
    “You, like me, enjoy getting value for your money”
    “I’m hoping you’ll want to place an order right now, but before you do…”
    “Buy the way, let’s have a quick summary of the benefits of this plan.”

    So there are 5 examples for you of embedded suggestions. You’ll notice, like many other people reading this article, that I mis-spelt buy. It should be by. But the reason I did this was to show you that some words have more than one meaning and the brain has to process all the various meanings before it arrives at the right one. So the customer is thinking about buying without knowing it.

    Also I really want the custom

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