Tags |
|
|
Links |
|
|
Actual for You - Fine Tuning Story Selling
Does Your Downline Ever Ask You, 'Who Makes the Most Money in MLM?'
I get asked that by rookie network marketers all the time. They want names, companies, and documentation. And although it is tempting to give them a laundry list of 7-figure earners, I have found a much more productive answer.When asked, 'Who makes the most money in MLM?' I answer their question with a question.'Do you mean in dollars or PSU's?'And naturally, the rookie gets a quizzical look on their face and asks the expected question, 'What's a PSU?'I smile, and say, 'The top network marketers in the world are the best at solving other people's problems. Rather than getting paid once with a dollar, a pound, a yen, or a deutschemark, they prefer to
e. Deliver a presentation you know your prospects are really going to love. Your audience is paying with either their time or their money. Give them your best effort in exchange for that payment.
I get asked that by rookie network marketers all the time. They want names, companies, and documentation. And although it is tempting to give them a laundry list of 7-figure earners, I have found a much more productive answer.When asked, 'Who makes the most money in MLM?' I answer their question with a question.'Do you mean in dollars or PSU's?'And naturally, the rookie gets a quizzical look on their face and asks the expected question, 'What's a PSU?'I smile, and say, 'The top network marketers in the world are the best at solving other people's problems. Rather than getting paid once with a dollar, a pound, a yen, or a deutschemark, they prefer to
How else can you bore an audience? By not giving them enough detail, by indulging in self-glorification, by going off on too many tangents or by delivering an indignant soapbox lecture. It is very important that you take the time to go through some of the brainstorming questions so your stories and presentations, on the whole, have structure. If you have a clear story-selling outline, your presentations will remain uncluttered and you will avoid these dangerous detour
Never Punish Yourself or Others for Failures
If you want to find success in various ramifications, be it in business or personal relationship, don’t punish yourself or others for mistakes, or blunders, or failures, instead encourage yourself.Kim Woo—Choong, founder and chairman of Daewoo, said, “One of my employee went to a casino and lost $10, 000 of the company’s money which would certainly get him fired by a normal manager. I didn’t fire him, but paid the money back to the company myself and gave him a second chance.”“Why didn’t you fire me?” the employee asked.“I’ve just spent $10, 000 educating you. If you have the confidence to beat a casino dealer, then I want you to use it to create business.”
The use of repetition can also be very effective when telling a story. Repetition creates familiarity with your ideas, which in turn builds positive association. Repetition also makes a message more memorable. You need to repeat your message several times so your audience understands precisely what you are talking about and what you want them to do.
If you want to find success in various ramifications, be it in business or personal relationship, don’t punish yourself or others for mistakes, or blunders, or failures, instead encourage yourself.Kim Woo—Choong, founder and chairman of Daewoo, said, “One of my employee went to a casino and lost $10, 000 of the company’s money which would certainly get him fired by a normal manager. I didn’t fire him, but paid the money back to the company myself and gave him a second chance.”“Why didn’t you fire me?” the employee asked.“I’ve just spent $10, 000 educating you. If you have the confidence to beat a casino dealer, then I want you to use it to create business.”
This doesn't mean that you should sound like a broken record. You can repeat the message several times without saying the same thing over and over again. My motto is, when you repeat something, repackage how you say it. Each time you stress your point, use new evidence and new words.
Obviously, this technique must be used skillfully. When repetition is overused, it is likely to result in diminishing returns. You know how you feel when someone tells you that same old story for the tenth time, or when you've seen that commercial one too many times. If you've heard a story a million times before, you tune out and quit listening. Keep your point reinforcements to approximately three references-and definitely no more than five.
A common mistake among storytellers is they become too long-winded. It's as though they're telling the story just because they love to hear themselves talk. Don't let your stories get too long, or you're going to lull your audience to sleep. Even if you think you're really entertaining, too much of a good story is still draining. I have heard it said that a two-minute story gives greater impact than a ten-minute one. If you think about it, if you were actually in an audience where the speaker talked for ten whole minutes about the same thing, then those ten minutes would probably feel like an eternity. Don't belabor the point if it can be said more concisely. This doesn't mean you should abandon the idea of giving your audience important details, as we discussed earlier. Of course, you must engage your audience, but be sure you're aware of this fine line. To be an effective storyteller, it's so important to always be tuned in to audience feedback, even if it's not overt. As you gain experience, you will get better and better at gauging your audience. You will then be more readily able to discern how you're coming across to your audience. You'll also develop a good sense of pace and timing.
Hand in hand with not being too long-winded is this piece of story-selling advice: Don't bore your listeners! You may think these two concepts are the same thing, and they can be, but even a short story can be boring if it's not presented well. Respect your audience's time and commitment to being there to hear you and be sure you've done your homework ahead of time. Deliver a presentation you know your prospects are really going to love. Your audience is paying with either their time or their money. Give them your best effort in exchange for that payment.
How else can you bore an audience? By not giving them enough detail, by indulging in self-glorification, by going off on too many tangents or by delivering an indignant soapbox lecture. It is very important that you take the time to go through some of the brainstorming questions so your stories and presentations, on the whole, have structure. If you have a clear story-selling outline, your presentations will remain uncluttered and you will avoid these dangerous detours
Small Medium Large - What Kind of Company Should I Work For?
Throughout the progress of a person’s career, chances are there will come a time when a decision has to be made about whether or not to accept work with a company based on the size of the organization. If you are just starting out, there may not be a lot of information available to tell you both the pros and cons for choosing a company according to its size. Companies are always going to try to put their best foot forward in an interview, and will be generally reluctant to discuss what might turn out to be negative aspects about joining the organization from an employee standpoint. Sometimes, certain characteristics about a company might seem negative to one applicant, but e
usly, this technique must be used skillfully. When repetition is overused, it is likely to result in diminishing returns. You know how you feel when someone tells you that same old story for the tenth time, or when you've seen that commercial one too many times. If you've heard a story a million times before, you tune out and quit listening. Keep your point reinforcements to approximately three references-and definitely no more than five.
Throughout the progress of a person’s career, chances are there will come a time when a decision has to be made about whether or not to accept work with a company based on the size of the organization. If you are just starting out, there may not be a lot of information available to tell you both the pros and cons for choosing a company according to its size. Companies are always going to try to put their best foot forward in an interview, and will be generally reluctant to discuss what might turn out to be negative aspects about joining the organization from an employee standpoint. Sometimes, certain characteristics about a company might seem negative to one applicant, but e
A common mistake among storytellers is they become too long-winded. It's as though they're telling the story just because they love to hear themselves talk. Don't let your stories get too long, or you're going to lull your audience to sleep. Even if you think you're really entertaining, too much of a good story is still draining. I have heard it said that a two-minute story gives greater impact than a ten-minute one. If you think about it, if you were actually in an audience where the speaker talked for ten whole minutes about the same thing, then those ten minutes would probably feel like an eternity. Don't belabor the point if it can be said more concisely. This doesn't mean you should abandon the idea of giving your audience important details, as we discussed earlier. Of course, you must engage your audience, but be sure you're aware of this fine line. To be an effective storyteller, it's so important to always be tuned in to audience feedback, even if it's not overt. As you gain experience, you will get better and better at gauging your audience. You will then be more readily able to discern how you're coming across to your audience. You'll also develop a good sense of pace and timing.
Hand in hand with not being too long-winded is this piece of story-selling advice: Don't bore your listeners! You may think these two concepts are the same thing, and they can be, but even a short story can be boring if it's not presented well. Respect your audience's time and commitment to being there to hear you and be sure you've done your homework ahead of time. Deliver a presentation you know your prospects are really going to love. Your audience is paying with either their time or their money. Give them your best effort in exchange for that payment.
How else can you bore an audience? By not giving them enough detail, by indulging in self-glorification, by going off on too many tangents or by delivering an indignant soapbox lecture. It is very important that you take the time to go through some of the brainstorming questions so your stories and presentations, on the whole, have structure. If you have a clear story-selling outline, your presentations will remain uncluttered and you will avoid these dangerous detour
Three Big Lessons of My First Year in Business as a Woman
If anyone sat me down at the beginning of 2006 and told me how challenging being my own woman in business was going to be, I might have bailed right then.Sure one small business owner warned: "You will be making constant calls to get business. Even the people who want to hire you and say they'll call soon need prodding." He went on, "So imagine the follow-ups you'll need to do with the lukewarm?"Another successful business couple, who had just celebrated nine years on their own, urged me to make sure I stick with it for at least a year or two before I plan on seeing major results. They told me they made some dumb mistakes their first year in business.Armed
ience to sleep. Even if you think you're really entertaining, too much of a good story is still draining. I have heard it said that a two-minute story gives greater impact than a ten-minute one. If you think about it, if you were actually in an audience where the speaker talked for ten whole minutes about the same thing, then those ten minutes would probably feel like an eternity. Don't belabor the point if it can be said more concisely. This doesn't mean you should abandon the idea of giving your audience important details, as we discussed earlier. Of course, you must engage your audience, but be sure you're aware of this fine line. To be an effective storyteller, it's so important to always be tuned in to audience feedback, even if it's not overt. As you gain experience, you will get better and better at gauging your audience. You will then be more readily able to discern how you're coming across to your audience. You'll also develop a good sense of pace and timing.
If anyone sat me down at the beginning of 2006 and told me how challenging being my own woman in business was going to be, I might have bailed right then.Sure one small business owner warned: "You will be making constant calls to get business. Even the people who want to hire you and say they'll call soon need prodding." He went on, "So imagine the follow-ups you'll need to do with the lukewarm?"Another successful business couple, who had just celebrated nine years on their own, urged me to make sure I stick with it for at least a year or two before I plan on seeing major results. They told me they made some dumb mistakes their first year in business.Armed
Hand in hand with not being too long-winded is this piece of story-selling advice: Don't bore your listeners! You may think these two concepts are the same thing, and they can be, but even a short story can be boring if it's not presented well. Respect your audience's time and commitment to being there to hear you and be sure you've done your homework ahead of time. Deliver a presentation you know your prospects are really going to love. Your audience is paying with either their time or their money. Give them your best effort in exchange for that payment.
How else can you bore an audience? By not giving them enough detail, by indulging in self-glorification, by going off on too many tangents or by delivering an indignant soapbox lecture. It is very important that you take the time to go through some of the brainstorming questions so your stories and presentations, on the whole, have structure. If you have a clear story-selling outline, your presentations will remain uncluttered and you will avoid these dangerous detour
Dear Friend: Don't Start Your Non-for-profit Fundraising Letters As A Stranger
Dear Friend:Don’t do it.Don’t start your fundraising letters with “Dear Friend.”After all, when was the last time you received a letter from someone dear to you, addressing you as “Dear Friend?” Never, right? The days of the Dear Friend letter are dead. So let’s bury the Dear Friend letter together.I heard recently of a chairman of the board of a national charity who has given his charity millions of dollars and hundreds of hours of his time, yet he still receives their fundraising appeals addressing him as “Dear Friend.” Ouch.Your fundraising letters are intended to make friends as well as solicit funds. So don’t send form letters to make fri
so important to always be tuned in to audience feedback, even if it's not overt. As you gain experience, you will get better and better at gauging your audience. You will then be more readily able to discern how you're coming across to your audience. You'll also develop a good sense of pace and timing.
Dear Friend:Don’t do it.Don’t start your fundraising letters with “Dear Friend.”After all, when was the last time you received a letter from someone dear to you, addressing you as “Dear Friend?” Never, right? The days of the Dear Friend letter are dead. So let’s bury the Dear Friend letter together.I heard recently of a chairman of the board of a national charity who has given his charity millions of dollars and hundreds of hours of his time, yet he still receives their fundraising appeals addressing him as “Dear Friend.” Ouch.Your fundraising letters are intended to make friends as well as solicit funds. So don’t send form letters to make fri
Hand in hand with not being too long-winded is this piece of story-selling advice: Don't bore your listeners! You may think these two concepts are the same thing, and they can be, but even a short story can be boring if it's not presented well. Respect your audience's time and commitment to being there to hear you and be sure you've done your homework ahead of time. Deliver a presentation you know your prospects are really going to love. Your audience is paying with either their time or their money. Give them your best effort in exchange for that payment.
How else can you bore an audience? By not giving them enough detail, by indulging in self-glorification, by going off on too many tangents or by delivering an indignant soapbox lecture. It is very important that you take the time to go through some of the brainstorming questions so your stories and presentations, on the whole, have structure. If you have a clear story-selling outline, your presentations will remain uncluttered and you will avoid these dangerous detour
Astute Pricing by Sales Representatives can Expand Profit
One surefire way to grow profit is to deploy sales resources that masterfully price your company’s products and services. The right price can boost profit more than improvements in the cost-of goods sold or reductions in SG&A. For example, a 1% improvement in price expands operating profit by about 12% whereas a 1% improvement in cost-of-goods sold (COGS) or selling, general and administrative expense (SG&A) only yields an operating increase of about 8% or lightly more than 2%, respectively. (1)Inappropriate discounting dramatically shrinks profits. TopMark’s analysis revealed that price cuts of .5%, 1% and 3% reduced gross profit by about 2%, 3% and 10% respectively.
e. Deliver a presentation you know your prospects are really going to love. Your audience is paying with either their time or their money. Give them your best effort in exchange for that payment.
One surefire way to grow profit is to deploy sales resources that masterfully price your company’s products and services. The right price can boost profit more than improvements in the cost-of goods sold or reductions in SG&A. For example, a 1% improvement in price expands operating profit by about 12% whereas a 1% improvement in cost-of-goods sold (COGS) or selling, general and administrative expense (SG&A) only yields an operating increase of about 8% or lightly more than 2%, respectively. (1)Inappropriate discounting dramatically shrinks profits. TopMark’s analysis revealed that price cuts of .5%, 1% and 3% reduced gross profit by about 2%, 3% and 10% respectively.
How else can you bore an audience? By not giving them enough detail, by indulging in self-glorification, by going off on too many tangents or by delivering an indignant soapbox lecture. It is very important that you take the time to go through some of the brainstorming questions so your stories and presentations, on the whole, have structure. If you have a clear story-selling outline, your presentations will remain uncluttered and you will avoid these dangerous detours.
When you follow my suggestions, it will not take you long before you are a very skilled story seller. With these story-selling tools under your belt, you'll have that much more of an advantage when presenting your ideas, whether to a large audience or to a single person. And there is no better feeling than to get your point across in a manner in which it is understood, appreciated and persuasive.
Everyone persuades for a living. There's no way around it. Whether you're a sales professional, an entrepreneur, or even a stay at home parent, if you are unable to convince others to your way of thinking, you will be constantly left behind. Get your free reports at Magnetic Persuasion to make sure that you are not left watching others pass you on the road to success. Donald Trump said it best, "Study the art of persuasion. Practice it. Develop an understanding of its profound value across all aspects of life."
Conclusion
Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you've seen some success, but think of the times you couldn't get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence, and motivate others.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.actual4u.com/article/39634/actual4u-Fine-Tuning--Story-Selling.html">Fine Tuning Story Selling</a>
BB link (for phorums):
[url=http://www.actual4u.com/article/39634/actual4u-Fine-Tuning--Story-Selling.html]Fine Tuning Story Selling[/url]
Related Articles:
How Top Event and Meeting Professionals Increase Profits!
Wholesale Advertising Specialties
Registration Forms: How to Make Them Irresistible with Extras
Bookmark it:
|