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Actual for You - 5 Easy Steps to Closing the Sale: Step I
The Power of the Contract in Performance Management You can do this by asking them a lot of questions. Most people are happy to talk about themselves and their business. A few questions should get this rolling.An essential step in managing the performance of salespeople is that of establishing a sound and agreed contract between manager and the salesperson. A contract in this context is simply an agreement between the manager and the salesperson as to how best they are going to What are the BEST questions to ask your prospects…stay tuned for STEP II. It’s all about asking good questions. Copyright 2006 Susan Adams Marketing brings prospects to your door. So, what do you do about your lack of sales skills? Read a book? Take a class? Attend a seminar? All decent options, but these types of classes are targeted at people who already know how to sell. That’s probably not you. This is the first part from a series of articles will address the 5 steps to closing the sale. By the time you finish, you’ll have some ideas on how to approach prospects and turn them into paying customers. STEP 1: Put Yourself in Your Customers Shoes It sounds easy enough, but what does that mean? It’s quite simple. You need to find out what’s going on in their world. You have to remember the old saying, “It’s about ME, ME, ME!” That’s especially true for your sales prospect. I spent 21 years in sales, and what was the one question I was asked in a first meeting with a prospect, “Are you my new rep?” They just wanted to know what happened to the last person, and that was the last time anything about me usually entered the conversation. Prospects aren’t interested in me (or you). They’re interested in their business and their particular set of problems. And, each prospect has a different set of problems. You could sell the same product to the same type of customers, and each will have something unique that’s going on in their business. It’s up to you to find out what concerns they have that might relate to your product or service. You can do this by asking them a lot of questions. Most people are happy to talk about themselves and their business. A few questions should get this rolling. What are the BEST questions to ask your prospects…stay tuned for STEP II. It’s all about asking good questions. Copyright 2006 Susan Adams This is the first part from a series of articles will address the 5 steps to closing the sale. By the time you finish, you’ll have some ideas on how to approach prospects and turn them into paying customers. STEP 1: Put Yourself in Your Customers Shoes It sounds easy enough, but what does that mean? It’s quite simple. You need to find out what’s going on in their world. You have to remember the old saying, “It’s about ME, ME, ME!” That’s especially true for your sales prospect. I spent 21 years in sales, and what was the one question I was asked in a first meeting with a prospect, “Are you my new rep?” They just wanted to know what happened to the last person, and that was the last time anything about me usually entered the conversation. Prospects aren’t interested in me (or you). They’re interested in their business and their particular set of problems. And, each prospect has a different set of problems. You could sell the same product to the same type of customers, and each will have something unique that’s going on in their business. It’s up to you to find out what concerns they have that might relate to your product or service. You can do this by asking them a lot of questions. Most people are happy to talk about themselves and their business. A few questions should get this rolling. What are the BEST questions to ask your prospects…stay tuned for STEP II. It’s all about asking good questions. Copyright 2006 Susan Adams It’s up to you to find out what concerns they have that might relate to your product or service. You can do this by asking them a lot of questions. Most people are happy to talk about themselves and their business. A few questions should get this rolling. What are the BEST questions to ask your prospects…stay tuned for STEP II. It’s all about asking good questions. Copyright 2006 Susan Adams It’s up to you to find out what concerns they have that might relate to your product or service. You can do this by asking them a lot of questions. Most people are happy to talk about themselves and their business. A few questions should get this rolling. What are the BEST questions to ask your prospects…stay tuned for STEP II. It’s all about asking good questions. Copyright 2006 Susan Adams What are the BEST questions to ask your prospects…stay tuned for STEP II. It’s all about asking good questions. Copyright 2006 Susan Adams
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