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  • Actual for You - Four Things to Do Before Cold Calling

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    cold call?”

    Determine your objective

    Salespeople cold call for all sorts o

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    “I hate cold calling!”

    Of course you do. It’s the worst way to generate qualified business leads, it’s the hardest form of selling, and it’s often tasked to those who are least qualified to do it. It usually leaves you disheartened with its minimal results. But, unfortunately, there’s no way around it: sometimes it must be done.

    “So how can I make the most of a cold call?”

    Determine your objective

    Salespeople cold call for all sorts of

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    usiness leads, it’s the hardest form of selling, and it’s often tasked to those who are least qualified to do it. It usually leaves you disheartened with its minimal results. But, unfortunately, there’s no way around it: sometimes it must be done.

    “So how can I make the most of a cold call?”

    Determine your objective

    Salespeople cold call for all sorts o

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    lified to do it. It usually leaves you disheartened with its minimal results. But, unfortunately, there’s no way around it: sometimes it must be done.

    “So how can I make the most of a cold call?”

    Determine your objective

    Salespeople cold call for all sorts o

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    , there’s no way around it: sometimes it must be done.

    “So how can I make the most of a cold call?”

    Determine your objective

    Salespeople cold call for all sorts o

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    cold call?”

    Determine your objective

    Salespeople cold call for all sorts of reasons:

    To gain information about the decision maker

    To qualify the prospect

    To gain an appointment

    To make a sale

    Before picking up the phone or stepping into your prospect’s place of business, have a clear understanding of what YOU hope to gain from the cold call experience. But make sure your expectations are realistic!

    Usually, the only

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