e message.

(4) You can speak faster, and cram in a lengthier message than most humans could ever comfortably transcribe.

(5) You don’t have to “dumb down” or sanitize your message because a mediator is involved.

Don’t worry

Today, I was on the phone, pitching a new book to hard-to-reach editors.

An assistant came to the line at one place, and very pleasantly asked me if she could take a message.

Almost without exception, assistants such as this person, in the publishing world, are first-rate communicators, so you can rely on them to accurately capture your message and convey it.

But I don’t leave my messages with them, as a general rule—especially if I’m promoting a new title.

Here are five, rock-solid reasons for asking the assistant to put your call into the buyer’s voice mail:

(1) What you say is exactly what he or she hears. There is no “lost in translation” problem with a robot.

(2) Your buyer can hear your enthusiasm, first-hand. She won’t hear it from her assistant.

(3) You can get a second bite at the apple, if your first message missed the mark, in your estimation, either by erasing it, or adding to it with a second voice message.

(4) You can speak faster, and cram in a lengthier message than most humans could ever comfortably transcribe.

(5) You don’t have to “dumb down” or sanitize your message because a mediator is involved.

Don’t worry;

on, in the publishing world, are first-rate communicators, so you can rely on them to accurately capture your message and convey it.

But I don’t leave my messages with them, as a general rule—especially if I’m promoting a new title.

Here are five, rock-solid reasons for asking the assistant to put your call into the buyer’s voice mail:

(1) What you say is exactly what he or she hears. There is no “lost in translation” problem with a robot.

(2) Your buyer can hear your enthusiasm, first-hand. She won’t hear it from her assistant.

(3) You can get a second bite at the apple, if your first message missed the mark, in your estimation, either by erasing it, or adding to it with a second voice message.

(4) You can speak faster, and cram in a lengthier message than most humans could ever comfortably transcribe.

(5) You don’t have to “dumb down” or sanitize your message because a mediator is involved.

Don’t worry

>

Here are five, rock-solid reasons for asking the assistant to put your call into the buyer’s voice mail:

(1) What you say is exactly what he or she hears. There is no “lost in translation” problem with a robot.

(2) Your buyer can hear your enthusiasm, first-hand. She won’t hear it from her assistant.

(3) You can get a second bite at the apple, if your first message missed the mark, in your estimation, either by erasing it, or adding to it with a second voice message.

(4) You can speak faster, and cram in a lengthier message than most humans could ever comfortably transcribe.

(5) You don’t have to “dumb down” or sanitize your message because a mediator is involved.

Don’t worry

can hear your enthusiasm, first-hand. She won’t hear it from her assistant.

(3) You can get a second bite at the apple, if your first message missed the mark, in your estimation, either by erasing it, or adding to it with a second voice message.

(4) You can speak faster, and cram in a lengthier message than most humans could ever comfortably transcribe.

(5) You don’t have to “dumb down” or sanitize your message because a mediator is involved.

Don’t worry

e message.

(4) You can speak faster, and cram in a lengthier message than most humans could ever comfortably transcribe.

(5) You don’t have to “dumb down” or sanitize your message because a mediator is involved.

Don’t worry; asking for voice mail isn’t insulting. All you have to say, when asked, “May I take a message?” is this:

“Sure, does she have voice mail? Oh, great, my message is lengthy so may I please have that? Thanks!”

Then, you and your message are on the way, just as you want them, saying no more, and no less.

What could be better than that?