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Actual for You - Outsourced B2B Cold Calling And Telemarketing - Is It Worth It?
Every Christmas Eve, a burglar named Santa busts into homes around the world, but he has never been charged with B&E. He has one of the best, most positive brands around and it continues to inoculate him against any hint of impropriety, as it has for generations.Why does Santa's brand remain so strong? Because Santa is:• Consistent• Unique• Customer-focused
Well, folks, as luck and ratings would have it, it’s time for yet another season of that train wreck of reality TV, American Idol; the show that attempts to separate the talented from the terrible and brings them all into your living room each week for you to enjoy. Get ready to call in and cast your vote for who should be applauded and who should be muzzled. How fortunate we are to be liv
The reasons to outsource your B2B cold calling are numerous; the following are the pros of outsourcing your telemarketing services:
- Your sales reps hate cold calling; they hate the rejection. If they can receive sales leads without cold calling they would love that; it would free up more time for face-to-face meetings which would lead to more closed sales.
- You would spend less money on purchasing lead lists from companies such as InfoUSA and D&B.
- You wouldn't have to pay a big salary to your sales force to do menial tasks like dialing a telephone.
- Outsourced telemarketing companies normally provide cold calling training to their call center staff. This could include training on how to get passed the receptionist or gatekeeper and through to the actual decision maker. This gives them a competitive advantage.
- Cold calling outsourcing firms can also actually set appointments providing their clients with qualified sales leads.
These are all great reasons to outsource your cold calling to a specialist firm. But, does that actually make it worth it?
My answer to that question is NO. Actually, in most cases my answer is no. What you need to do is calculate your return on equity vis-?-vis your return on equity on other advertising campaigns. After all, a telemarketing campaign is just like an advertising campaign. It is marketing for new clients or prospects. If you can get more bang
Entrepreneurs often shirk in horror at the very thought of writing their business plan. Below are five tips from authors Brian Hill and Dee Power to get you off to a great start.1) Rome Wasn't Planned, Funded, and Built in One Day The process of putting together a coherent business plan will probably take longer that you estimate (an incoherent business plan on the other han
- Your sales reps hate cold calling; they hate the rejection. If they can receive sales leads without cold calling they would love that; it would free up more time for face-to-face meetings which would lead to more closed sales.
- You would spend less money on purchasing lead lists from companies such as InfoUSA and D&B.
- You wouldn't have to pay a big salary to your sales force to do menial tasks like dialing a telephone.
- Outsourced telemarketing companies normally provide cold calling training to their call center staff. This could include training on how to get passed the receptionist or gatekeeper and through to the actual decision maker. This gives them a competitive advantage.
- Cold calling outsourcing firms can also actually set appointments providing their clients with qualified sales leads.
These are all great reasons to outsource your cold calling to a specialist firm. But, does that actually make it worth it?
My answer to that question is NO. Actually, in most cases my answer is no. What you need to do is calculate your return on equity vis-?-vis your return on equity on other advertising campaigns. After all, a telemarketing campaign is just like an advertising campaign. It is marketing for new clients or prospects. If you can get more ban
Britain’s motorway service stations are a secret gem in the UK advertising landscape. The 131 motorway stations enjoy 400 million visits a month from hungry, thirsty families, businessmen or travellers (Source: Mintel Railway and Motoring Retailing UK April 2005).Although many motorway stations started with humble beginnings, they are increasingly growing into motorway shopping centre
These are all great reasons to outsource your cold calling to a specialist firm. But, does that actually make it worth it?
My answer to that question is NO. Actually, in most cases my answer is no. What you need to do is calculate your return on equity vis-?-vis your return on equity on other advertising campaigns. After all, a telemarketing campaign is just like an advertising campaign. It is marketing for new clients or prospects. If you can get more ban
While many of the offshore oil rig jobs are physical in nature, many of the rig companies go out of their way to make sure your time spent onboard is an enjoyable one. For instance employees may find themselves living in accommodation wings that meet 4 or 5 star hotel standards - despite the fact that you a living in the middle of the ocean. While you are on board the company will usually me
These are all great reasons to outsource your cold calling to a specialist firm. But, does that actually make it worth it?
My answer to that question is NO. Actually, in most cases my answer is no. What you need to do is calculate your return on equity vis-?-vis your return on equity on other advertising campaigns. After all, a telemarketing campaign is just like an advertising campaign. It is marketing for new clients or prospects. If you can get more ban
Let’s face it, job interviews are about as much fun as a hot wax with no anaesthetic. After all, attempting to showcase your talents to a bunch of strangers, usually against the clock and on someone else’s turf is not a natural act. Nevertheless, if you really want the job then you have to crack the interview conundrum. Giving ‘good interview’ is all about the three Ps - preparation, pres
Researching prices on the internet, I found that one prominent B2B cold calling firm charges $1800 for 100 hours of cold calling. Let's say that in an hour they can make 10 cold calls. That would be 1000 cold calls in an hour. Let’s further say that for every 10 calls they set one appointment. That equals 100 sales leads. At $1800 that would cost you $18 per lead.
Now, $18 per lead may not be bad. Perhaps you make $1000 in commission per closed sale and you can close 1 out of every 3 sales leads. On the surface, this would be worth the costs of hiring a firm to do your cold calling for you.
But before you decide that outsourcing your cold calling is a good idea, you must evaluate other advertising methods that you may use. Perhaps you’d have a better ROI with newspaper ads or radio commercials? Perhaps online advertising would produce a higher ROI?
Take, for example, link ads on Google's AdWords program. You can purchase leads for just pennies per click. Let’s say the keywords that you target cost 50 cents per click. At this rate, you would receive 36 sales leads for $18. Cold calling costed you $18 for just 1 lead. Perhaps the cold calling leads are better quality. But with the share numer of more leads that could be possible via other marketing methods, it may not be
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