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    9 Keys to an Effective Logo
    The right logo, with the right characteristics, will boost your visibility, credibility and memorablity – which means more business for you!These characteristics include:Consistency in use of your logo, tagline, materials. Repetition of similar elements, used in the same or similar ways, helps people to remember who you are and what you do.Memorability, so that your logo stays at the forefront of your potential clients' minds. That
    with my golf teacher.

    About three

    Secrets of Your Perfect CV
    Many students treat the CV as simply an exercise in listing their academic qualifications and school history; this is a huge waste of opportunity as well as your time! When you apply for your first position it is likely that you will be in competition with others (perhaps hundreds) who have similar histories, interests, etc. Why do you think that any prospective employer should choose you over all the others?It is apparent, I hope, that you nee
    My golf game progresses in direct proportion to two things:

    The quality and quantity of practice time I put in.

    Staying on a regular coaching schedule with my golf teacher.

    About three

    Dimensional Mailers In Direct Mail Marketing Must Intrigue
    The number-one advantage of dimensional mailers is that they get noticed. Amidst the #10 envelopes, postcards and other traditional mail that your prospects receive daily, boxes, cylinders and lumpy oversize envelopes stand out.The number-two advantage of dimensional mailers is that they get opened. Usually.Most of us, when we receive a box in the mail, addressed to us, from someone we don’t know, simply have to find out what is inside. Bu
    tion to two things:

    The quality and quantity of practice time I put in.

    Staying on a regular coaching schedule with my golf teacher.

    About three

    The Peanut Butter and Jelly Selling Strategy
    Every business should follow a proven selling process, consistently. It could be as simple as following my award winning triple decker peanut butter and jelly sandwich recipe.Bread = Three slices of important customer's issues, concerns and pain points.Peanut Butter = Unique solution blend that resolves the customer's problems.Jelly = The sweet benefits that come from in
    quantity of practice time I put in.

    Staying on a regular coaching schedule with my golf teacher.

    About three

    Live Theater Attracts Tradeshow Visitors
    Live, interactive, experiential tradeshow presentations add a dynamic dimension attracting crowds to your company’s products and services at your tradeshow booth. There’s an added benefit of having your audience participate in and become advocates of your products during and after the tradeshow. It is, however, important to keep “on message” when you have a live theater presentation at your tradeshow exhibit. A highly- tuned message is the key to your

    Staying on a regular coaching schedule with my golf teacher.

    About three

    The Real Energy Crisis-How Much Is It Costing Your Business?
    Turn the page of any paper or turn on any news show and you’ll likely hear about the global energy crisis and soaring gas prices. But I’m convinced that the real energy crisis is not taking place in the oil fields of Texas and Iraq or the gas stations of New York and California but rather inside the people and the companies that contribute to our global economy. In a recent survey conducted by Harris Interactive Inc. less than 15 percent agree that they
    with my golf teacher.

    About three years ago I was consistently shooting in the high 90's and ready to melt the clubs into a paperweight. Today I'm in the low 80's and dip into the 70's.

    I do

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