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Actual for You - Change in Sales Organizations Starts with Me
Remember way back in science class, every year you had to come up with a new science project. You had to create a hypothesis. Then you had to conduct a series of tests to prove or disprove your hypothesis statement.Remember how fun that was?Glad it’s over with aren’t you?Well if you advertise it’s never over.In reality, all advertising is an ongoing science project. No advertising professional can be certain any advertising is going to work. They
Here are some common Big Assumption that I see many sales people and sales managers hold:
· They assume that
Listen carefully to this; you can change your income significantly and your life by changing your daily habits. You must be willing to change! You must be willing work hard for to make the changes.It doesn't take a smart people to figure it out why we go broke. It means that our spending is more than what we earn. People go broke because their expenses are higher than their income!You must know how much money have and if you don't have any right now, you must know how muc
- I spend a lot of time spinning my wheels and not getting very much done.
- I am continually frustrated with the performance of my sales team.
- Why can’t my sales team be more independent thinkers? They come to me with EVERYTHING!
Answer: These statements reflect people who are continually frustrated with the same problem. They are stuck and their problems can probably be traced back to making Big Assumptions.
Making assumptions about yourself or others, without checking them out, can diminish your effectiveness.
Now, there are assumptions . . . and then there are Big Assumptions. A Big Assumption is an assumption about ourselves that masquerades as the truth. We don’t even know we hold them, yet they inform how we make decisions, and then how we act based on those decisions.
Note: our Big Assumptions always have dire consequences attached if we don’t live up to them. They’re nasty.
A Big Assumption in the ‘spinning my wheels’ example could be that this sales manager can’t say no to requests. She assumes that if she does, she won’t be seen as a strong leader, people won’t like her and she’ll be shunned.
Here are some common Big Assumption that I see many sales people and sales managers hold:
· They assume that t
With a throbbing population of over 8 million, New York City is one of the largest urban areas in the world. More than a third of its population is born in other countries, and it is no surprise that New York is a melting pot of diverse cultures and ways of life. People who man important positions in public service are always on their toes to offer assistance whenever required with minimum response-time. Seen from this angle, New York nursing jobs not only provide opportunities
Answer: These statements reflect people who are continually frustrated with the same problem. They are stuck and their problems can probably be traced back to making Big Assumptions.
Making assumptions about yourself or others, without checking them out, can diminish your effectiveness.
Now, there are assumptions . . . and then there are Big Assumptions. A Big Assumption is an assumption about ourselves that masquerades as the truth. We don’t even know we hold them, yet they inform how we make decisions, and then how we act based on those decisions.
Note: our Big Assumptions always have dire consequences attached if we don’t live up to them. They’re nasty.
A Big Assumption in the ‘spinning my wheels’ example could be that this sales manager can’t say no to requests. She assumes that if she does, she won’t be seen as a strong leader, people won’t like her and she’ll be shunned.
Here are some common Big Assumption that I see many sales people and sales managers hold:
· They assume that
The only information a potential employer usually has about you as a job candidate is the information presented on a resume and in the cover letter. It is also the only information that a hiring manager may have about the other five hundred candidates. Given that there are often large numbers of candidates applying for one position, you need a resume that will stand out.Using a Professional Resume WriterA professional resume writer is familiar with the job a
Now, there are assumptions . . . and then there are Big Assumptions. A Big Assumption is an assumption about ourselves that masquerades as the truth. We don’t even know we hold them, yet they inform how we make decisions, and then how we act based on those decisions.
Note: our Big Assumptions always have dire consequences attached if we don’t live up to them. They’re nasty.
A Big Assumption in the ‘spinning my wheels’ example could be that this sales manager can’t say no to requests. She assumes that if she does, she won’t be seen as a strong leader, people won’t like her and she’ll be shunned.
Here are some common Big Assumption that I see many sales people and sales managers hold:
· They assume that
The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree. Consider the following list of how advertising frequency equates to advertising effectiveness. Thomas Smith wrote this in 1885:* The first time a man looks at an advertisement, he does not see it.* The second time, he does not notice it.* The third time, he is conscious of its existence.* The fourth time, he faintly remembers having seen it be
Note: our Big Assumptions always have dire consequences attached if we don’t live up to them. They’re nasty.
A Big Assumption in the ‘spinning my wheels’ example could be that this sales manager can’t say no to requests. She assumes that if she does, she won’t be seen as a strong leader, people won’t like her and she’ll be shunned.
Here are some common Big Assumption that I see many sales people and sales managers hold:
· They assume that
According to experts, just changing the headline of an ad or sales letter has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent! Yes, headlines are that powerful--and that important!An effective headline will do many things at once. It will attract the readers attention, convey benefits by appealing to the readers self-interest and it will set the stage for what is to come. It will also target the audience for which it was
Here are some common Big Assumption that I see many sales people and sales managers hold:
· They assume that the have to do everything themselves, do it well, and do it today. If they don’t, they assume they will be seen as weak, ineffective, or a loser.
· Many sales managers constantly solve other people’s problems. The Big Assumption could be that if the salesperson solved the problem themselves in a less than perfect way (i.e. the sales manager’s way), the sales manager would be seen as a failure. Or, that the sales manager’s service would no longer be needed. Who needs a manager when people can solve their own problems?
The list is endless. I have noticed that my own Big Assumptions are bigger when I am in a bad mood and begin to disappear when I am feeling good. My definition of a bad mood is feeling lonely or overwhelmed.
I can (usually) interrupt the downward spiral of a Big Assumption by looking at my moods. When I feel overwhelmed and/or lonely, I look for my Big Assumption and I question it.
My moods remind me to challenge my Big Assumptions by doing something different. First, I have to notice and admit I am caught in the Big Assu
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