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  • Actual for You - Clothes May Make The Man, But Debt Makes The Salesman!

    Offer Evidence of Success Throughout Your Marketing
    Are you good at what you do? Sure you are, maybe even great at it. That's certainly one of the reasons you got into the business that you did. Unfortunately, that's not all there is to small business success.As a small busine
    y speaking, I’ve earned, minimally, what I had to earn, what my lifestyle required. Knowing this, I would occasionally stretch to buy a better car or house, figuring somehow, I’ll find a way to pay for it.

    Granted, it’s a backwards way of raising one’s aspiration level, but it works.

    Jim left me that day with this to ponder:

    “Gary, maybe your monthly payments aren’

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    In the 'Age of Scepticism' gaining media coverage is one way of cutting through the ever increasing noise to get your message across.Research shows the average consumer receives between 1500 and 3000 marketing messages a day.Edi
    Thank your lucky stars that you live in an era in which it is taken for granted that you’ll have a lot of jobs in your career.

    I say this because you’ll get a chance to be influenced by a number of managers and business owners, and each one has lessons to give. One of my early bosses was a graduate of the University of Chicago, a philosophy major, no less, and his insights, especially into human behavior, were a treat.

    One day, we were chatting and he said, “Gary, do you know how to make an average salesman good, and a good one, great?”

    Of course, I was clueless. “No, Jim, how?”

    “You put him into debt.”

    Naturally, he supported this stark and unexpected notion with logic.

    “Salesmen earn what they HAVE to earn, Gary. So, if they have a big monthly nut to crack, lots of payments, they’ll sell up to their level of debt.”

    Maybe I hadn’t been paying my own bills long enough to appreciate the magnitude of what he was saying. Also, I was beholden to Abraham Maslow’s psychology. It presumes we are creatures of “positive” motivation—we achieve because we want to.

    “Nonsense,” Jim retorted, after I offered this view. Then, he broke into a Disney chant that played off of the song, “High, ho, high ho, it’s off to work we go,” originally sung by the seven dwarves.

    “That’s the way the movie sings it,” he said. But the real lyrics are, “I owe, I owe, so it’s off to work I go!”

    I still didn’t buy the idea, but through the years, I’ve come to see its validity.

    Generally speaking, I’ve earned, minimally, what I had to earn, what my lifestyle required. Knowing this, I would occasionally stretch to buy a better car or house, figuring somehow, I’ll find a way to pay for it.

    Granted, it’s a backwards way of raising one’s aspiration level, but it works.

    Jim left me that day with this to ponder:

    “Gary, maybe your monthly payments aren’t

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    A magistrate in the home country of Breaking News, Trinidad and Tobago, ordered an investigation into how a picture of one of the accused in the Sean Luke murder case got on the Internet. The boy is 13 years old and his picture is supposed to
    pecially into human behavior, were a treat.

    One day, we were chatting and he said, “Gary, do you know how to make an average salesman good, and a good one, great?”

    Of course, I was clueless. “No, Jim, how?”

    “You put him into debt.”

    Naturally, he supported this stark and unexpected notion with logic.

    “Salesmen earn what they HAVE to earn, Gary. So, if they have a big monthly nut to crack, lots of payments, they’ll sell up to their level of debt.”

    Maybe I hadn’t been paying my own bills long enough to appreciate the magnitude of what he was saying. Also, I was beholden to Abraham Maslow’s psychology. It presumes we are creatures of “positive” motivation—we achieve because we want to.

    “Nonsense,” Jim retorted, after I offered this view. Then, he broke into a Disney chant that played off of the song, “High, ho, high ho, it’s off to work we go,” originally sung by the seven dwarves.

    “That’s the way the movie sings it,” he said. But the real lyrics are, “I owe, I owe, so it’s off to work I go!”

    I still didn’t buy the idea, but through the years, I’ve come to see its validity.

    Generally speaking, I’ve earned, minimally, what I had to earn, what my lifestyle required. Knowing this, I would occasionally stretch to buy a better car or house, figuring somehow, I’ll find a way to pay for it.

    Granted, it’s a backwards way of raising one’s aspiration level, but it works.

    Jim left me that day with this to ponder:

    “Gary, maybe your monthly payments aren’

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    ey have a big monthly nut to crack, lots of payments, they’ll sell up to their level of debt.”

    Maybe I hadn’t been paying my own bills long enough to appreciate the magnitude of what he was saying. Also, I was beholden to Abraham Maslow’s psychology. It presumes we are creatures of “positive” motivation—we achieve because we want to.

    “Nonsense,” Jim retorted, after I offered this view. Then, he broke into a Disney chant that played off of the song, “High, ho, high ho, it’s off to work we go,” originally sung by the seven dwarves.

    “That’s the way the movie sings it,” he said. But the real lyrics are, “I owe, I owe, so it’s off to work I go!”

    I still didn’t buy the idea, but through the years, I’ve come to see its validity.

    Generally speaking, I’ve earned, minimally, what I had to earn, what my lifestyle required. Knowing this, I would occasionally stretch to buy a better car or house, figuring somehow, I’ll find a way to pay for it.

    Granted, it’s a backwards way of raising one’s aspiration level, but it works.

    Jim left me that day with this to ponder:

    “Gary, maybe your monthly payments aren’

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    ered this view. Then, he broke into a Disney chant that played off of the song, “High, ho, high ho, it’s off to work we go,” originally sung by the seven dwarves.

    “That’s the way the movie sings it,” he said. But the real lyrics are, “I owe, I owe, so it’s off to work I go!”

    I still didn’t buy the idea, but through the years, I’ve come to see its validity.

    Generally speaking, I’ve earned, minimally, what I had to earn, what my lifestyle required. Knowing this, I would occasionally stretch to buy a better car or house, figuring somehow, I’ll find a way to pay for it.

    Granted, it’s a backwards way of raising one’s aspiration level, but it works.

    Jim left me that day with this to ponder:

    “Gary, maybe your monthly payments aren’

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    y speaking, I’ve earned, minimally, what I had to earn, what my lifestyle required. Knowing this, I would occasionally stretch to buy a better car or house, figuring somehow, I’ll find a way to pay for it.

    Granted, it’s a backwards way of raising one’s aspiration level, but it works.

    Jim left me that day with this to ponder:

    “Gary, maybe your monthly payments aren’t high enough!”

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