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Actual for You - Training Your Staff: 13 Things EVERY Employee Should Learn
Internet Marketing - Buying Pixels is an Exciting New Way to Bring Traffic to Your Site unity you have to leave an impression on your customer – make it a good one!A new concept that has recently surfaced in the wonderful world of online marketing is the purchase of buying pixels. Web entrepreneurs are buying up pixels on high traffic web pages and are placing click through banner ads which link to their own sites. Is this new trend effective? The short term answer could be leaning towards yes. Web entrepreneurs with pixel ads are seeing their unique number of web visitors go through the roof. Especially the ones who get their banner present on a site early so they can reap the rewards of traffic received from "buzz attention" Some web entrepreneurs are reported to be receiving thousands of unique visitors per day from a simple pixel add.How did the trend start?A kid by the name of Alex Tew revolutionized the idea of selling off pixels. Alex, a 21 year old from Wiltshire England came up with the idea in an effort to raise $1 million dollars to pay for 9. How to think outside the box Life isn’t linear, and sales aren’t either. Teach, encourage, and applaud creative approaches to even common problems. Being able to think on their feet will help them adapt to the ever-changing demands of the customer and their unique approaches will separate them from the competition. 10. How to manage their time With effective time management, your sales staff will learn to prioritize their responsibilities and get the important things done first. It will maximize their time and keep them organized and efficient. It will also keep them healthier and happier, which will keep your customers feeling relaxed as well. 11. The right way to be persistent There are pushy salespeople and there are pleasantly persistent salespeople. Guess which ones get the sales? Train your people to stay on course and follow-up with prospects and customers. They may be closer to the sale than they think. Staying pleasantly persistent is the only way to maintain a good and constant relati Why Marketing Fails: Situational Marketing 101 People buy from people; not from systems, pretty brochures or crafty verbiage.There is a nuclear-strength “secret” weapon that 90% of self-employed professionals are missing out on as they try to build their businesses. It’s amazingly simple, amazingly powerful – and – amazingly overlooked! It’s called “Situational Marketing,” and it can revolutionize your business. As So if you want to boost sales, you need to make sure you have the right people selling for you! Your sales staff needs to be well trained to successfully represent your product and your company. Training your team DOESN’T mean restricting them to a rigid sales process or trying to assimilate them into the company! There’s no need to memorize silly systems and philosophies that you think will generate sales. Dry systems like that only produce unhappy, unmotivated employees and a high turnover rate (which leads to unsatisfied customers and fewer sales) Your employees’ motivations and methods are as unique as your customer’s reasons for buying. When used in harmony with your company’s core values, their uniqueness can create a sales approach that will keep everyone happy! Forcing your staff to use a clear-cut system to lure in customers only stifles all the natural talent that your employees could bring to the table: natural talent that could improve your company and boost sales! A Fresh Approach Instead of trying to duplicate your top salesperson, teach your staff the elements of a successful sale and encourage them to be unique in the way that they use them. Extraordinary sales results come from having a staff that is united through the company’s core values, yet still has diversity and the freedom to use their individual talents. If you want your staff to be motivated and successful, don’t waste your time trying to change them. Instead, teach them these 13 things and encourage them to mix their individual flair into these teachings to come up with the best approach for them. EVERY salesperson should learn: 1. Exactly what they are selling This one seems obvious since most companies do a fine job when it comes to training product knowledge. However, if you want your company and your staff to stand out, you need to take it one step further. What exactly makes your product unique in the marketplace? What, specifically, makes it valuable in the eyes of your customer? The unique features of your product are what make it stand out among others, creating the demand that will help you get sales! 2. The importance of EVERY customer The size of the customer account does NOT determine the importance of that customer. EVERY customer is important. Don’t let your staff underestimate a customer and the potential that customer has to help your business succeed (or fail). Big customers talk to small customers. What do you want your small customers to tell them? 3. How to prepare for a sale The first step in making a sale is preparing for the sale. Taking the time to research the customer and their needs will help initiate conversation that is important to the customer. If a salesperson can’t speak intelligently with a customer, that person won’t want to waste time listening to them. 4. What comes first: value It’s one of the greatest lessons a salesperson can learn: always provide value first. This gives your customer a reason for listening to what you have to say next. It makes your customer want to listen and want to know more, changing the setting from a “selling environment” to a “buying environment”. 5. How to ask a good question Every salesperson should know how to facilitate conversation with their customers. Asking questions is a great way to guide the conversation in the direction you would like it to go, while still focusing on the customer and their needs. A great question engages the customer and helps you personalize your approach to fit their individual needs. 6. How to listen After you’ve asked the customer a good question, stop talking! LISTEN to the answer. Listening helps salespeople learn about their customers, which makes it easier to help them. Teach your staff how to listen, what to listen for and why it is important. 7. The power of networking Networking is by far the most effective and efficient way to develop a strong customer base, regardless of what industry you’re in. It’s important that your salespeople know and practice the skills that are required to successfully network. 8. How to give a great presentation How much hands-on training have your people had with delivering effective presentations? A great presentation is not only informative, but exciting for the customer. It may be the last or only opportunity you have to leave an impression on your customer – make it a good one! 9. How to think outside the box Life isn’t linear, and sales aren’t either. Teach, encourage, and applaud creative approaches to even common problems. Being able to think on their feet will help them adapt to the ever-changing demands of the customer and their unique approaches will separate them from the competition. 10. How to manage their time With effective time management, your sales staff will learn to prioritize their responsibilities and get the important things done first. It will maximize their time and keep them organized and efficient. It will also keep them healthier and happier, which will keep your customers feeling relaxed as well. 11. The right way to be persistent There are pushy salespeople and there are pleasantly persistent salespeople. Guess which ones get the sales? Train your people to stay on course and follow-up with prospects and customers. They may be closer to the sale than they think. Staying pleasantly persistent is the only way to maintain a good and constant relatio Human Side of Lean Manufacturing to duplicate your top salesperson, teach your staff the elements of a successful sale and encourage them to be unique in the way that they use them. Extraordinary sales results come from having a staff that is united through the company’s core values, yet still has diversity and the freedom to use their individual talents.Lean manufacturing is not a system dependent only on machinery. System is mainly focused on human resource of the organization. All the machinery are tools used to achieve the objective of lean manufacturing.Many think a system like lean manufacturing is a demanding system and people are always under pressure to perform. Yes it is true that people should perform continuously to create a lean system. But if I am to work, I will prefer a lean environment. I will tell you why.A big aspect of lean manufacturing is the involvement of workers in the process of decision making. Workers in a lean environment are empowered to suggest and take action against wastes. Workers will be happier when their ideas in operation. They are motivated by the nature of their jobs.Typically lean manufacturing relies on work cell concepts in achieving its goals. Work cells are not just a set of equipment arranged in If you want your staff to be motivated and successful, don’t waste your time trying to change them. Instead, teach them these 13 things and encourage them to mix their individual flair into these teachings to come up with the best approach for them. EVERY salesperson should learn: 1. Exactly what they are selling This one seems obvious since most companies do a fine job when it comes to training product knowledge. However, if you want your company and your staff to stand out, you need to take it one step further. What exactly makes your product unique in the marketplace? What, specifically, makes it valuable in the eyes of your customer? The unique features of your product are what make it stand out among others, creating the demand that will help you get sales! 2. The importance of EVERY customer The size of the customer account does NOT determine the importance of that customer. EVERY customer is important. Don’t let your staff underestimate a customer and the potential that customer has to help your business succeed (or fail). Big customers talk to small customers. What do you want your small customers to tell them? 3. How to prepare for a sale The first step in making a sale is preparing for the sale. Taking the time to research the customer and their needs will help initiate conversation that is important to the customer. If a salesperson can’t speak intelligently with a customer, that person won’t want to waste time listening to them. 4. What comes first: value It’s one of the greatest lessons a salesperson can learn: always provide value first. This gives your customer a reason for listening to what you have to say next. It makes your customer want to listen and want to know more, changing the setting from a “selling environment” to a “buying environment”. 5. How to ask a good question Every salesperson should know how to facilitate conversation with their customers. Asking questions is a great way to guide the conversation in the direction you would like it to go, while still focusing on the customer and their needs. A great question engages the customer and helps you personalize your approach to fit their individual needs. 6. How to listen After you’ve asked the customer a good question, stop talking! LISTEN to the answer. Listening helps salespeople learn about their customers, which makes it easier to help them. Teach your staff how to listen, what to listen for and why it is important. 7. The power of networking Networking is by far the most effective and efficient way to develop a strong customer base, regardless of what industry you’re in. It’s important that your salespeople know and practice the skills that are required to successfully network. 8. How to give a great presentation How much hands-on training have your people had with delivering effective presentations? A great presentation is not only informative, but exciting for the customer. It may be the last or only opportunity you have to leave an impression on your customer – make it a good one! 9. How to think outside the box Life isn’t linear, and sales aren’t either. Teach, encourage, and applaud creative approaches to even common problems. Being able to think on their feet will help them adapt to the ever-changing demands of the customer and their unique approaches will separate them from the competition. 10. How to manage their time With effective time management, your sales staff will learn to prioritize their responsibilities and get the important things done first. It will maximize their time and keep them organized and efficient. It will also keep them healthier and happier, which will keep your customers feeling relaxed as well. 11. The right way to be persistent There are pushy salespeople and there are pleasantly persistent salespeople. Guess which ones get the sales? Train your people to stay on course and follow-up with prospects and customers. They may be closer to the sale than they think. Staying pleasantly persistent is the only way to maintain a good and constant relati How to Grow Your Import Business with Purchase Order Financing he importance of EVERY customerMost importers have seen their businesses grow dramatically in the past years. The drop in the cost of overseas manufacturing coupled with the insatiable appetite of US consumers for more and cheaper goods has created a bonanza for the industry. Both large and small importers have seen the size of their orders - and revenues - grow dramatically. However, for any business to grow successfully in this industry it must be well capitalized, or have a source of financing.Let me give you an example. Let’s say that your company gets a very large purchase order (po) from your best customer. You, of course, would go to your supplier and try to fulfill the order. However, if your supplier is unwilling to extend you terms, you may need to post a letter of credit or similar instrument. This is where small and mid size importing/exporting companies run into problems. If they cannot post a letter of credit, they will The size of the customer account does NOT determine the importance of that customer. EVERY customer is important. Don’t let your staff underestimate a customer and the potential that customer has to help your business succeed (or fail). Big customers talk to small customers. What do you want your small customers to tell them? 3. How to prepare for a sale The first step in making a sale is preparing for the sale. Taking the time to research the customer and their needs will help initiate conversation that is important to the customer. If a salesperson can’t speak intelligently with a customer, that person won’t want to waste time listening to them. 4. What comes first: value It’s one of the greatest lessons a salesperson can learn: always provide value first. This gives your customer a reason for listening to what you have to say next. It makes your customer want to listen and want to know more, changing the setting from a “selling environment” to a “buying environment”. 5. How to ask a good question Every salesperson should know how to facilitate conversation with their customers. Asking questions is a great way to guide the conversation in the direction you would like it to go, while still focusing on the customer and their needs. A great question engages the customer and helps you personalize your approach to fit their individual needs. 6. How to listen After you’ve asked the customer a good question, stop talking! LISTEN to the answer. Listening helps salespeople learn about their customers, which makes it easier to help them. Teach your staff how to listen, what to listen for and why it is important. 7. The power of networking Networking is by far the most effective and efficient way to develop a strong customer base, regardless of what industry you’re in. It’s important that your salespeople know and practice the skills that are required to successfully network. 8. How to give a great presentation How much hands-on training have your people had with delivering effective presentations? A great presentation is not only informative, but exciting for the customer. It may be the last or only opportunity you have to leave an impression on your customer – make it a good one! 9. How to think outside the box Life isn’t linear, and sales aren’t either. Teach, encourage, and applaud creative approaches to even common problems. Being able to think on their feet will help them adapt to the ever-changing demands of the customer and their unique approaches will separate them from the competition. 10. How to manage their time With effective time management, your sales staff will learn to prioritize their responsibilities and get the important things done first. It will maximize their time and keep them organized and efficient. It will also keep them healthier and happier, which will keep your customers feeling relaxed as well. 11. The right way to be persistent There are pushy salespeople and there are pleasantly persistent salespeople. Guess which ones get the sales? Train your people to stay on course and follow-up with prospects and customers. They may be closer to the sale than they think. Staying pleasantly persistent is the only way to maintain a good and constant relati Three Smart Ways To Plan Your Day For Higher Productivity ow to facilitate conversation with their customers. Asking questions is a great way to guide the conversation in the direction you would like it to go, while still focusing on the customer and their needs. A great question engages the customer and helps you personalize your approach to fit their individual needs.How many hours do you spend at work? Now, how many of those hours are spent on staying focused and productive? If you’re like most busy professionals, an honest assessment will show you spend very little time on bottom-line results.Numerous reports and studies focus on the rule of 80/20, stemming from the work of Italian economist Vilfredo Pareto. His 80/20 rule, often called the Pareto Principle, is how evolving research has found that, in general, 20 percent of efforts lead to 80 percent of results. (Indeed, many software management reports have discovered an even more disheartening finding of 90/10.)Imagine the extraordinary results if you can devote dramatically more than 20 percent or even 30 percent (and more!) of your time to staying focused and productive!A major cause of lost time and productivity is what I call Overwhelm. We are overwhelmed by too many meetings and unanticipated i 6. How to listen After you’ve asked the customer a good question, stop talking! LISTEN to the answer. Listening helps salespeople learn about their customers, which makes it easier to help them. Teach your staff how to listen, what to listen for and why it is important. 7. The power of networking Networking is by far the most effective and efficient way to develop a strong customer base, regardless of what industry you’re in. It’s important that your salespeople know and practice the skills that are required to successfully network. 8. How to give a great presentation How much hands-on training have your people had with delivering effective presentations? A great presentation is not only informative, but exciting for the customer. It may be the last or only opportunity you have to leave an impression on your customer – make it a good one! 9. How to think outside the box Life isn’t linear, and sales aren’t either. Teach, encourage, and applaud creative approaches to even common problems. Being able to think on their feet will help them adapt to the ever-changing demands of the customer and their unique approaches will separate them from the competition. 10. How to manage their time With effective time management, your sales staff will learn to prioritize their responsibilities and get the important things done first. It will maximize their time and keep them organized and efficient. It will also keep them healthier and happier, which will keep your customers feeling relaxed as well. 11. The right way to be persistent There are pushy salespeople and there are pleasantly persistent salespeople. Guess which ones get the sales? Train your people to stay on course and follow-up with prospects and customers. They may be closer to the sale than they think. Staying pleasantly persistent is the only way to maintain a good and constant relati Increasing Persuasion with Humor unity you have to leave an impression on your customer – make it a good one!Many people take for granted the powerful persuading influence of humor. Humor is often tossed off as sheer entertainment or mere speech filler. The truth is, when you engage an audience with humor, you are accomplishing much more than just getting a laugh out of them. Humor disarms an audience, making them more likely to open up to you. Once your prospects feel comfortable with you, they will be more in tune to your message and more likely to remain attentive. Audience members usually like and are drawn to a person who can make them laugh, helping them become more receptive. And perhaps most powerful of all, in our fast-paced culture where most things are fleeting, they remember you and continue to hold you in a positive light long after the initial exchange. When you leverage the element of humor, any message coming from you receives more weight than on 9. How to think outside the box Life isn’t linear, and sales aren’t either. Teach, encourage, and applaud creative approaches to even common problems. Being able to think on their feet will help them adapt to the ever-changing demands of the customer and their unique approaches will separate them from the competition. 10. How to manage their time With effective time management, your sales staff will learn to prioritize their responsibilities and get the important things done first. It will maximize their time and keep them organized and efficient. It will also keep them healthier and happier, which will keep your customers feeling relaxed as well. 11. The right way to be persistent There are pushy salespeople and there are pleasantly persistent salespeople. Guess which ones get the sales? Train your people to stay on course and follow-up with prospects and customers. They may be closer to the sale than they think. Staying pleasantly persistent is the only way to maintain a good and constant relationship with the customer, who may be close to saying yes! 12. Self-confidence Without self-confidence, all other training is wasted. Teaching your staff to be confident will encourage them to recognize and develop their skills. Confidence helps people speak with authority and pride in who they are and what product they have chosen to represent. Teach your employees that they are the greatest salespeople in the world, representing the greatest product in the world and working for the greatest company in the world. When they believe it, so will your customers. 13. Customer success stories All great salespeople have great stories about how their product and their company perform for their customers. These stories are like evidence; they show you and your future customers what you are capable of doing for them. Make it a part of your initial and ongoing training to share these stories among your sales staff. The most powerful lesson is shown through example. Everybody Wins Too often we are so focused on getting the desired results that we forget the people we need to get us there. Don’t lose sight of the big picture and neglect to take the opportunity to set up a training program that actually works. The next time you feel the natural urge to set up a new system of control for your salespeople, realize that you may just be boxing your people in. Emphasize the importance of company values and principles to keep everyone focused on the common goal, but encourage everyone to be unique in their approach. With this system, everybody wins.
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