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Actual for You - Nine Hidden Dangers Of Wasting Your Time, Effort and Sanity On Nickel-and-Dime Cheapstake Buyers
Business Books - The Secret To Reading One Per Week, Without Spending Extra Time cessary for the project." Imagine, here is this egotistical, stupid idiot who hasn't been able to solve his problem for himself, and then when the hired help does the work, he decides what's needed and what's not.Today, I'll let you in on a little secret that I use to read AT LEAST FOUR BOOKS EVERY MONTH, without taking any additional time out of my day.Every single successful person I know focuses on learning daily, and it's no accident. Top business owners know that ongoing education is an absolute necessity.I don't mean the kind of education you got in school, in those dusty old text books that were full of numbers and boring graphs.I mean a different kind of education that deals more with street smarts, than book smarts.Did you know that the majority of people will NEVER read a book again after high school? Our education system leaves such a bad taste in people's mouths. When we are forced to learn, we end up dreading the process, instead of embracing it.I know that in my own life, it wasn't until I was out of school that I really started to love learning. I realized one day, that learning wasn't just for reading, writing, and arithmetic. You could literally learn how to do ANYTHING in life.Whether you wanted to get in shape, become more creative, build wealth, or start a business...it is a LEARNABLE skill.And you do it much the same way you learned in school. You start by surrounding yourself with people who know more about the subject than you do. Then you read, listen, and watch everything that they have to teach you. Mimic the best until you reach a level of mastery where you can innovate on your own.Once I realized the importance of learning I started trying to read more books about business. The problem was that there was never enough time. Sure, I could TRY to read a chapter per day, but the time would be filled each day with something urgent, and the reading would never get done.I literally had a STACK of books that I wanted to read, and wasn't making much progress.That is, until one day I discovered a secret to success, which I learned from a man named Brian Tracy. The secret was to start listening to AUDIO BOOKS in my car while I was driving.You see, every day I HAD to drive somewhere. There was no way that I could forget to drive, or not have enough time to drive. Every day, I was going to drive somewhere no matter what, so it was BUILT IN to my life.I eventually came to hear of more and more successful people, who ALL followed this strategy. Pretty soon I was going through a book a week on tape. I would even "read" books while I was at the gym, taking public transit, or flying (so even if you don't The problem is that when Nickel-And-Dimers brag, they don't brag about the great service they've just received. No! They brag about how cheap the service was. And just as birds of the feather flock together, so do Nickel-And-Dimers. So, if you accept work with one of these business cretins, rest assured that you will be favourably inducted into the world if Nickel-And-Dimers, and many of them want your help. And from here on it's a downwards spiral. Bad projects attract each other. The world will soon know that you're the Nickel-And-Dimers specialist and more of them will come. I believe money is the walk of the talk. When you ask people to invest in their own futures, you quickly learn how serious they actually are by whether or not they cough up the dough. 3 I may be wrong, and unlike him, I don't have an MBA, but I believe if the client derives huge value from my help, a deserve more than a competitive(ly low) hourly rate. I got into business to overcome the typical wage slave syndrome as an employee, and it would be plain silly to become a self-employed wage slave. I also believe that I shouldn't be penalised just because I don't take much time and effort to create that new value for the client. 1. Nickel-And-Dimers Waste A Hell Of A Lot Of Your Time Have you ever noticed how easy it is to come to agreement with prospective buyers who actually have an intention to change and now is just looking for a fit with a consultant with whose help and guidance to go through the changing process? Now contrast this to Nickel-And-Dimers, who want to make sure all Ts are crossed and all Is are dotted even before making a shred of commitment. When Carl Rogers, a pioneer in social psychology was asked about the most important aspect of human interaction when there is a strong difference of opinions, he said this: "Unconditional positive regard for the other person. It's about holding the other person in a positive light and assuming that his/her interest is for the best interest of the discussion and the relationship, regardless of what the person actually believes at that moment." A few months ago the business development manager of a web design firm told me "I've forgotten more about marketing than you will ever learn. I just don't have time to do it." Yet, instead of implementing proper marketing (which he’s apparently a master of), his firm peddles its services using three call centres (Los Angeles, India and China) to cold call harass people to find new business. It seems the worst underperformers claim to know the most about everything. Remember, low-level prospects usually drop to an even lower level as clients. Send them on their way with an imaginary recreational kick in their butts, and move on with a lesson learnt. 2. Nickel-And-Dimers Like Bragging About The Special Deals They've Received A few years ago a friend of mine worked with a large manufacturing company, and some six years later that manufacturing company referred one of their vendors to my friend. Yes, the manufacturing company was a Nickel-And-Dimer and they were bragging to their vendors that with the right pressure they could arm-twist my friend to give them very very good per diem rates. The vendor expected my friend to give the per diem rate he was charging the manufacturing company six years before. It was a retarded situation. He was given a fait accompli: "Either you give us the same rate you gave them or you're out." And sadly my friend did, simply because the immediate smell of money was more attractive than the gut-wrenching stench of a slowly decomposing project that was waiting for him down the road. And it was waiting all right. The client demanded detailed reports on everything. My friend had to write reports on report, memos and meetings. He had to document every second of his time. Really. The client demanded a time sheet from him in 15-minute segments. He would hand in the time sheet and the client would decide which segments got paid and which got deleted. On average, 35% of his time sheet got unpaid. When he asked the client why, the client just shrugged, "I don't think it was necessary for the project." Imagine, here is this egotistical, stupid idiot who hasn't been able to solve his problem for himself, and then when the hired help does the work, he decides what's needed and what's not. The problem is that when Nickel-And-Dimers brag, they don't brag about the great service they've just received. No! They brag about how cheap the service was. And just as birds of the feather flock together, so do Nickel-And-Dimers. So, if you accept work with one of these business cretins, rest assured that you will be favourably inducted into the world if Nickel-And-Dimers, and many of them want your help. And from here on it's a downwards spiral. Bad projects attract each other. The world will soon know that you're the Nickel-And-Dimers specialist and more of them will come. I believe money is the walk of the talk. When you ask people to invest in their own futures, you quickly learn how serious they actually are by whether or not they cough up the dough. 3. 1. Nickel-And-Dimers Waste A Hell Of A Lot Of Your Time Have you ever noticed how easy it is to come to agreement with prospective buyers who actually have an intention to change and now is just looking for a fit with a consultant with whose help and guidance to go through the changing process? Now contrast this to Nickel-And-Dimers, who want to make sure all Ts are crossed and all Is are dotted even before making a shred of commitment. When Carl Rogers, a pioneer in social psychology was asked about the most important aspect of human interaction when there is a strong difference of opinions, he said this: "Unconditional positive regard for the other person. It's about holding the other person in a positive light and assuming that his/her interest is for the best interest of the discussion and the relationship, regardless of what the person actually believes at that moment." A few months ago the business development manager of a web design firm told me "I've forgotten more about marketing than you will ever learn. I just don't have time to do it." Yet, instead of implementing proper marketing (which he’s apparently a master of), his firm peddles its services using three call centres (Los Angeles, India and China) to cold call harass people to find new business. It seems the worst underperformers claim to know the most about everything. Remember, low-level prospects usually drop to an even lower level as clients. Send them on their way with an imaginary recreational kick in their butts, and move on with a lesson learnt. 2. Nickel-And-Dimers Like Bragging About The Special Deals They've Received A few years ago a friend of mine worked with a large manufacturing company, and some six years later that manufacturing company referred one of their vendors to my friend. Yes, the manufacturing company was a Nickel-And-Dimer and they were bragging to their vendors that with the right pressure they could arm-twist my friend to give them very very good per diem rates. The vendor expected my friend to give the per diem rate he was charging the manufacturing company six years before. It was a retarded situation. He was given a fait accompli: "Either you give us the same rate you gave them or you're out." And sadly my friend did, simply because the immediate smell of money was more attractive than the gut-wrenching stench of a slowly decomposing project that was waiting for him down the road. And it was waiting all right. The client demanded detailed reports on everything. My friend had to write reports on report, memos and meetings. He had to document every second of his time. Really. The client demanded a time sheet from him in 15-minute segments. He would hand in the time sheet and the client would decide which segments got paid and which got deleted. On average, 35% of his time sheet got unpaid. When he asked the client why, the client just shrugged, "I don't think it was necessary for the project." Imagine, here is this egotistical, stupid idiot who hasn't been able to solve his problem for himself, and then when the hired help does the work, he decides what's needed and what's not. The problem is that when Nickel-And-Dimers brag, they don't brag about the great service they've just received. No! They brag about how cheap the service was. And just as birds of the feather flock together, so do Nickel-And-Dimers. So, if you accept work with one of these business cretins, rest assured that you will be favourably inducted into the world if Nickel-And-Dimers, and many of them want your help. And from here on it's a downwards spiral. Bad projects attract each other. The world will soon know that you're the Nickel-And-Dimers specialist and more of them will come. I believe money is the walk of the talk. When you ask people to invest in their own futures, you quickly learn how serious they actually are by whether or not they cough up the dough. 3 Remember, low-level prospects usually drop to an even lower level as clients. Send them on their way with an imaginary recreational kick in their butts, and move on with a lesson learnt. 2. Nickel-And-Dimers Like Bragging About The Special Deals They've Received A few years ago a friend of mine worked with a large manufacturing company, and some six years later that manufacturing company referred one of their vendors to my friend. Yes, the manufacturing company was a Nickel-And-Dimer and they were bragging to their vendors that with the right pressure they could arm-twist my friend to give them very very good per diem rates. The vendor expected my friend to give the per diem rate he was charging the manufacturing company six years before. It was a retarded situation. He was given a fait accompli: "Either you give us the same rate you gave them or you're out." And sadly my friend did, simply because the immediate smell of money was more attractive than the gut-wrenching stench of a slowly decomposing project that was waiting for him down the road. And it was waiting all right. The client demanded detailed reports on everything. My friend had to write reports on report, memos and meetings. He had to document every second of his time. Really. The client demanded a time sheet from him in 15-minute segments. He would hand in the time sheet and the client would decide which segments got paid and which got deleted. On average, 35% of his time sheet got unpaid. When he asked the client why, the client just shrugged, "I don't think it was necessary for the project." Imagine, here is this egotistical, stupid idiot who hasn't been able to solve his problem for himself, and then when the hired help does the work, he decides what's needed and what's not. The problem is that when Nickel-And-Dimers brag, they don't brag about the great service they've just received. No! They brag about how cheap the service was. And just as birds of the feather flock together, so do Nickel-And-Dimers. So, if you accept work with one of these business cretins, rest assured that you will be favourably inducted into the world if Nickel-And-Dimers, and many of them want your help. And from here on it's a downwards spiral. Bad projects attract each other. The world will soon know that you're the Nickel-And-Dimers specialist and more of them will come. I believe money is the walk of the talk. When you ask people to invest in their own futures, you quickly learn how serious they actually are by whether or not they cough up the dough. 3 And it was waiting all right. The client demanded detailed reports on everything. My friend had to write reports on report, memos and meetings. He had to document every second of his time. Really. The client demanded a time sheet from him in 15-minute segments. He would hand in the time sheet and the client would decide which segments got paid and which got deleted. On average, 35% of his time sheet got unpaid. When he asked the client why, the client just shrugged, "I don't think it was necessary for the project." Imagine, here is this egotistical, stupid idiot who hasn't been able to solve his problem for himself, and then when the hired help does the work, he decides what's needed and what's not. The problem is that when Nickel-And-Dimers brag, they don't brag about the great service they've just received. No! They brag about how cheap the service was. And just as birds of the feather flock together, so do Nickel-And-Dimers. So, if you accept work with one of these business cretins, rest assured that you will be favourably inducted into the world if Nickel-And-Dimers, and many of them want your help. And from here on it's a downwards spiral. Bad projects attract each other. The world will soon know that you're the Nickel-And-Dimers specialist and more of them will come. I believe money is the walk of the talk. When you ask people to invest in their own futures, you quickly learn how serious they actually are by whether or not they cough up the dough. 3 The problem is that when Nickel-And-Dimers brag, they don't brag about the great service they've just received. No! They brag about how cheap the service was. And just as birds of the feather flock together, so do Nickel-And-Dimers. So, if you accept work with one of these business cretins, rest assured that you will be favourably inducted into the world if Nickel-And-Dimers, and many of them want your help. And from here on it's a downwards spiral. Bad projects attract each other. The world will soon know that you're the Nickel-And-Dimers specialist and more of them will come. I believe money is the walk of the talk. When you ask people to invest in their own futures, you quickly learn how serious they actually are by whether or not they cough up the dough. 3. Nickel-And-Dimers Ruin Your Market Reputation And Your Credibility In The Eyes Of Great Clients While Great Clients and Nickel-And-Dimers hardly ever flock together, still, Great Clients can hear from the good deals Nickel-And-Dimers got cut for themselves. How do you think it will impact the perception Great Clients have about these deal-cutters. Why do you think people haggle with car salespeople and realtors but not with lawyers or doctors? Car salespeople and realtors are notorious for "cutting deals": "Buy now and I'll give you a special deal." In spite of the "special deal", most people hate this approach because they know what the special deal really is: No big deal. Just a previously inflated price shrunk back to normal with lots of fanfare and manipulation. My friend, Katie (not her real name) is a web designer. She got a call from Fred on a web design project. With lots of pep talk and promises on future projects, Fred convinced Katie to design a site with a serious drop on her fees. Fred manipulated her by telling her how good this would be for her portfolio. By the way, I've always believed that this "portfolio stuff" is highly overrated. Smart clients want to see value not portfolios. Well, she accepted the deal. And then two more. Then she found out that Fred was just a broker between her and some real buyers. Fred knew that the lower price he could demand from Katie, the more money he would pocket. I have nothing against brokers per se. I too broker projects here and there. Over the years, thanks to my military training, skydiving and other experiences, I've become a damn good project manager and I have an innate talent to have people work together as a - real - team towards a common objective, so I co-ordinate large high-stake projects with functional experts. But I do have a problem that the greedy bastard Fred increased his money by lying to a good designer about future projects. And rest assured that Fred will brag to his friends, that "If you need a super-cheap web designer, let me know. My contact is super-cheap and super-good." Yes, she is super-cheap because she was manipulated by this scumbag, and she is super-good because doing excellent work is part of her DNA. By genetic design she doesn't rest until she produces "WOW!" calibre work. And these are the people slime balls like Fred are seeking for "contract work". Then she participated in my Fee Audit and Protection Plan programme and learnt that clients don't pay for portfolios but for value. With this realisation Fred was immediately out of the picture. 4. Nickel-And-Dimers Do Most Of The Complaining About You And Your Services Nickel-And-Dimers are extremely good at complaining. They keep nudging you that they could get the same service next door a lot cheaper. Well, if they could, they wouldn't be arguing with you. They would go and get that cheaper service. But that cheaper service won't be the same. There are some common factors in projects. Two of them are are...
And your fee is a reflection of these two elements. The funny thing is that Nickel-And-Dimers want to maximise both factors while minimising your fees. If I want to travel from New York to Los Angeles, I can take different options. The option with the lowest investment can be a pair of running shoes. That will give me a certain velocity of progress and certainty of arrival. But if I invest in a plane ticket, I increase both the velocity of progress and certainty of arrival. I, the buyer, can choose which option to take and I get what I paid for. And of course this complaining can go as far as the courtroom. When these people make up their minds to get full refund on a project that failed (over 90% of failed consulting projects fail because of clients' diminishing commitment - Dr. Edgar Schein, Process Consultation), they stop at nothing to
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