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Actual for You - US Trade Shows ARE Different - Notes for Foreign Firms
The United Nations has hit an all time low in their credibility in the past decade and they have been called everything from a Spy Organization to a meeting of the Scum of the Earth. But are all these labels fair?
"It becomes confusing to individuals and expensive for companies that do not understand the process in the US," O’Connor said.
Those companies planning to exhibit in the US, or those who currently exhibit, often do not know where to turn for assist
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Promotion - marketing - is probably more universal, especially now with the Internet, said O’Connor, but presentation – the sales component – is more affected by culture and business expectations.
"Americans are viewed as loud and aggressive. Even as we expand globally, we understand we must be more relationship-oriented. We find it hard to change but we try to", O’Connor explained.
The biggest challenge – and the most complaints she hears – are about the logistics component. It is the unions, the transportation and shipping problems, the set-up and tear-down. Many countries and shows use a turnkey operation. In the States, there are different unions to perform services before, during and after a show.
"It becomes confusing to individuals and expensive for companies that do not understand the process in the US," O’Connor said.
Those companies planning to exhibit in the US, or those who currently exhibit, often do not know where to turn for assist
One of the most difficult tasks you will face as a business owner will be firing employees. Employees who consistently break the rules, do not perform the functions of their job, or cause difficulties for your busin
Promotion - marketing - is probably more universal, especially now with the Internet, said O’Connor, but presentation – the sales component – is more affected by culture and business expectations.
"Americans are viewed as loud and aggressive. Even as we expand globally, we understand we must be more relationship-oriented. We find it hard to change but we try to", O’Connor explained.
The biggest challenge – and the most complaints she hears – are about the logistics component. It is the unions, the transportation and shipping problems, the set-up and tear-down. Many countries and shows use a turnkey operation. In the States, there are different unions to perform services before, during and after a show.
"It becomes confusing to individuals and expensive for companies that do not understand the process in the US," O’Connor said.
Those companies planning to exhibit in the US, or those who currently exhibit, often do not know where to turn for assist
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The biggest challenge – and the most complaints she hears – are about the logistics component. It is the unions, the transportation and shipping problems, the set-up and tear-down. Many countries and shows use a turnkey operation. In the States, there are different unions to perform services before, during and after a show.
"It becomes confusing to individuals and expensive for companies that do not understand the process in the US," O’Connor said.
Those companies planning to exhibit in the US, or those who currently exhibit, often do not know where to turn for assist
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"It becomes confusing to individuals and expensive for companies that do not understand the process in the US," O’Connor said.
Those companies planning to exhibit in the US, or those who currently exhibit, often do not know where to turn for assist
Research studies can be intellectual, academic, difficult to understand, and sometimes even irrelevant to our specific application. But there are other studies that can be very insightful and help us understand how
"It becomes confusing to individuals and expensive for companies that do not understand the process in the US," O’Connor said.
Those companies planning to exhibit in the US, or those who currently exhibit, often do not know where to turn for assistance. Specialized seminars, run as Camp Sho-M-Sel-M, provide the information.
Trade shows are complicated events – short term with lots of details. The process is complicated by language, culture and old habits. The more a foreign firm knows about US trade shows, the more successful they will be.
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