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Actual for You - Do You Talk Too Much?
The Purpose Of Building A Business In Learning to sell was to memorize the sales presentation that they had developed, and then go out and deliver it 4-5 times a day. Their justification at the time was that selling is a numbers game. (We’ll save that subject for a future tiThe population of students starting their own businesses after graduation and even while studying is showing an increasing trend. I can't prove this fact with statistics and studies conducted, but it seems to be pretty prevalent in our culture today. With stories of more and more young million Building A Solid Fundraising Team - Part Two One of the biggest mistakes poor salespeople make is THEY TALK TOO MUCH. The second is: THEY GIVE INFORMATION BEFORE THEY GET IT.As I mentioned in part one of this two part series, your fundraising team is one of the most important elements of your entire fundraising operation. Without a solid team, you may encounter unnecessary roadblocks along the way - everything from uncooperative team members to people whose passi When you make these mistakes, you will tend to turn off most potential customers or clients. I remember my first sales position back in the early 60s. I worked for one of the top 5 insurance companies in the world. They fired me after 6 months. When you don’t sell anything for 6 months…….well, I am surprised it took them so long. There were a number of reasons why I failed, and I don’t intend to bore you with all of them – just one, to illustrate the point of this week’s tip. (By the way, the industry at that time had a 90% turnover rate in new agents in their first year, so it wasn’t just me. As a footnote, several years ago I was asked to speak to a group of sales agents from that company. Isn’t life interesting?) Back to the story. The way they taught me to sell was to memorize the sales presentation that they had developed, and then go out and deliver it 4-5 times a day. Their justification at the time was that selling is a numbers game. (We’ll save that subject for a future tip How To Handle No-Show Joint Venture Partners I remember my first sales position back in the early 60s. I worked for one of the top 5 insurance companies in the world. They fired me after 6 months. When you don’t sell anything for 6 months…….well, I am surprised it took them so long. There were a number of reasons why I failed, and I don’t intend to bore you with all of them – just one, to illustrate the point of this week’s tip. (By the way, the industry at that time had a 90% turnover rate in new agents in their first year, so it wasn’t just me. As a footnote, several years ago I was asked to speak to a group of sales agents from that company. Isn’t life interesting?)Joint venture marketing is the fastest, easiest, and most profitable way to increase your client base and generate huge profits. But, one of the VERY FEW downsides is that you may run into unserious joint venture partners who can make the process slow, difficult, and unbeneficial.“No-sh Back to the story. The way they taught me to sell was to memorize the sales presentation that they had developed, and then go out and deliver it 4-5 times a day. Their justification at the time was that selling is a numbers game. (We’ll save that subject for a future ti Do Not Borrow Ideas Unless They Work hem so long. There were a number of reasons why I failed, and I don’t intend to bore you with all of them – just one, to illustrate the point of this week’s tip. (By the way, the industry at that time had a 90% turnover rate in new agents in their first year, so it wasn’t just me. As a footnote, several years ago I was asked to speak to a group of sales agents from that company. Isn’t life interesting?)Many small business people and entrepreneurs are likely to copy the competition or grab a hold of a new idea and run with it. It makes sense to borrow ideas that are good and use them in business, but it is bad business to borrow ideas that will not work. A good entrepreneur should have a keen Back to the story. The way they taught me to sell was to memorize the sales presentation that they had developed, and then go out and deliver it 4-5 times a day. Their justification at the time was that selling is a numbers game. (We’ll save that subject for a future ti 10 Reasons Why Businesses Fail at Marketing. new agents in their first year, so it wasn’t just me. As a footnote, several years ago I was asked to speak to a group of sales agents from that company. Isn’t life interesting?)1) They don’t fully understand it.Perception: Marketing is advertising. Reality: Marketing may not even include advertising. Perception: Marketing is an expense. Reality: Marketing is an investment. ________________________________________________ Back to the story. The way they taught me to sell was to memorize the sales presentation that they had developed, and then go out and deliver it 4-5 times a day. Their justification at the time was that selling is a numbers game. (We’ll save that subject for a future ti Entrepreneurial Skills Secrets to sell was to memorize the sales presentation that they had developed, and then go out and deliver it 4-5 times a day. Their justification at the time was that selling is a numbers game. (We’ll save that subject for a future tip.) This is what I call a product or organizational-driven sales approach. It doesn’t work. The message you send to a prospect when you go into this feature dump is – all prospects are the same and buy for the same reasons. Not so, and you and they know it.What if you knew some skills that could help grow your business faster? One may say it’s all about customer service and how happy your customers are, but there is more to it than that.There are certain skills sets that will help you in growing your business faster. What are they? How ca The key to your success is not in the delivery of a pre-planned message that covers all the features that some genius in your organization has decided are important. The key to your success is to discover what your prospect’s needs, issues, concerns, problems, wants, desires or attitudes are. Then, deliver only that information that they need to make an intelligent buying decision now. Give them the rest of the stuff later – if they want it. When you talk too much, you will give unnecessary or wrong information. Learn to let the prospect drive the process; not the control of it, but the information portion. Another myth or way of stat
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