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    Motor Corporation - now world’s largest automaker - has based its product success on the marketing strategy it has implemented in the US. Advertising helps promote and build brand identity which is very important for car manufacturers to obtain the attention that they need for their products. BMW has been able to create the
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    Audi luxury unit of Volkswagen and recipient of high-quality VW auto components such as VW pressure plates---is planning to increase its US sales by introducing a fleet of new models that hopefully will surpass the brand’s competitors in the luxury car segment in the US market. But first Audi needs to promote its brand to the American buyers. It has to make the US buyers see the significance of the brand.

    To accomplish this, Audi is planning to conduct some new advertising campaign that will kick off Monday. There will also be some changes made like for instance its tagline “Never Follow” is to be replaced by “Truth in Engineering” with the objective of showing just what Audis has to offer. The ad will show how engineering can provide better driving experience especially in terms of safety, quality and performance.

    One of the reasons that Audi is facing slow sale in the US is the fact that it has never had a comprehensive brand marketing scheme in the first place and instead chose to rely on its products to do the advertising. This simply shows that Audi has great confidence in the quality of its vehicles however what the automaker doesn’t know that even the most successful luxury marques in the US needs advertising to strengthen its brand identity.

    Even Toyota Motor Corporation - now world’s largest automaker - has based its product success on the marketing strategy it has implemented in the US. Advertising helps promote and build brand identity which is very important for car manufacturers to obtain the attention that they need for their products. BMW has been able to create the

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    he American buyers. It has to make the US buyers see the significance of the brand.

    To accomplish this, Audi is planning to conduct some new advertising campaign that will kick off Monday. There will also be some changes made like for instance its tagline “Never Follow” is to be replaced by “Truth in Engineering” with the objective of showing just what Audis has to offer. The ad will show how engineering can provide better driving experience especially in terms of safety, quality and performance.

    One of the reasons that Audi is facing slow sale in the US is the fact that it has never had a comprehensive brand marketing scheme in the first place and instead chose to rely on its products to do the advertising. This simply shows that Audi has great confidence in the quality of its vehicles however what the automaker doesn’t know that even the most successful luxury marques in the US needs advertising to strengthen its brand identity.

    Even Toyota Motor Corporation - now world’s largest automaker - has based its product success on the marketing strategy it has implemented in the US. Advertising helps promote and build brand identity which is very important for car manufacturers to obtain the attention that they need for their products. BMW has been able to create the

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    the objective of showing just what Audis has to offer. The ad will show how engineering can provide better driving experience especially in terms of safety, quality and performance.

    One of the reasons that Audi is facing slow sale in the US is the fact that it has never had a comprehensive brand marketing scheme in the first place and instead chose to rely on its products to do the advertising. This simply shows that Audi has great confidence in the quality of its vehicles however what the automaker doesn’t know that even the most successful luxury marques in the US needs advertising to strengthen its brand identity.

    Even Toyota Motor Corporation - now world’s largest automaker - has based its product success on the marketing strategy it has implemented in the US. Advertising helps promote and build brand identity which is very important for car manufacturers to obtain the attention that they need for their products. BMW has been able to create the

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    he first place and instead chose to rely on its products to do the advertising. This simply shows that Audi has great confidence in the quality of its vehicles however what the automaker doesn’t know that even the most successful luxury marques in the US needs advertising to strengthen its brand identity.

    Even Toyota Motor Corporation - now world’s largest automaker - has based its product success on the marketing strategy it has implemented in the US. Advertising helps promote and build brand identity which is very important for car manufacturers to obtain the attention that they need for their products. BMW has been able to create the

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    Motor Corporation - now world’s largest automaker - has based its product success on the marketing strategy it has implemented in the US. Advertising helps promote and build brand identity which is very important for car manufacturers to obtain the attention that they need for their products. BMW has been able to create the identity as the “ultimate driving machine” so thus Mercedes which is identified as the ultimate in the car luxury segment. Unfortunately for Audi, according to Johan de Nysschen, executive vice-president of Audi AG’s US office, “We seem to be faceless”.

    This is also the very reason why despite the remarkable quality of Audi cars it is still lagging behind its competitors in terms of sales. Last year, 2006, Audi sold more than 90,000 vehicles in the US which is a first for the company. Similarly for the first four months of this year, the luxury unit of Volkswagen has also record an increase of 15 percent increase in sales. Despite such increase that the brand is experiencing it still doesn’t come near to what its competitors has achieved – the likes of Lexus has sold more than 322,000 vehicles last year while BMW brand has been able to sell more than 274,000 cars and SUVs.

    For many years, the Audi executives have considered the US market as if it was one of those German provinces and have relied solely on its product lineup to produce sales for the brand. And now they have found out that the US market is in fact a unique market on its own.

    The luxury unit of Volkswagen has learned its lessons and is now trying to set things right. Audi is now currently developi

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