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  • Actual for You - Your Voice is Your Instrument

    Direct Marketing VS Word of Mouth
    Which is a better way to do marketing? Using direct-mail advertising or concentrating on word-of-mouth advertising to spread the word? Well, for word-of-mouth advertising to truly work you must first have customers who are completely satisfied with the product or service and believe they were
    t. During a f
    Your Value Proposition: A Critical Component To Having A Successful Job Search
    Your value proposition is a series of statements defining your worth. It is the value you bring to the table – the skills, strengths, core competencies, marketable assets and accomplishments you can declare as your own. Your value proposition describes your uniqueness - your unique gifts. It
    On an introductory call, your voice is your instrument. During a fa
    Networking Success - 12 Ways to Keep it Alive
    1. Every time you travel out of town, ask yourself, “Who do I know that lives in that city?” Call ahead of time and make plans to get together. Heck, you’re there anyway.2. Every few months, sit down with your cell phone and call every single person in your phone book. When they ask wh
    ctory call, your voice is your instrument. During a f
    Ladies, Is Your Never Ending To-Do-List Costing Your Small Business Money?
    Life as an entrepreneur can be chaotic at times. You have meetings, deadlines, pay roll, damage control, and maintaining current customers, while trying to search for new ones. Dare I even begin to list the house hold responsibilities? If you are anything like me, I can waste a couple minutes
    our voice is your instrument. During a f
    Right On Target - Choosing Promotional Items For Your Market
    When you invest in promotional items, you have a goal in mind. It may be to increase your market visibility, or to increase your sales, or to prospect for new customers. They may be meant as a thank you or an enticement, or more commonly, as both. No matter the reason that you choose to give pro
    our instrument. During a f
    Cheap or Chic? Choosing The Right Promotional Pens
    Promoting your business means more than business cards and phone book advertisements. You need a promotional item or gift that will remind consumers you have something they want. One of the most effective and least expensive products that meet this need are promotional pens. With hundreds to cho
    t. During a face-to-face meeting, you have visual cues and body lan

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