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Actual for You - Don't Let Rattlesnakes Scare You
What Are You The Best At?
There's a big push towards niche marketing. As more and more markets commoditize, brand becomes a critical factor. And in most large cash cow commodity markets, there are only two or three major players. Everybody else is left picking at single digit marketshare with little to no growth opportunities.So you have basically two options for growth. One, you can launch a break-through product or service in your category. Think bagless vacuum cleaners. When there were only bagged vacuums, everybody was pretty much equal. Then the bagless came out in Japan and revolutionized the market - and put most of the aftermarket bag suppliers out of business. It was a game changer. Before that product came out people just
ast-west through the middle ofThere's a big push towards niche marketing. As more and more markets commoditize, brand becomes a critical factor. And in most large cash cow commodity markets, there are only two or three major players. Everybody else is left picking at single digit marketshare with little to no growth opportunities.So you have basically two options for growth. One, you can launch a break-through product or service in your category. Think bagless vacuum cleaners. When there were only bagged vacuums, everybody was pretty much equal. Then the bagless came out in Japan and revolutionized the market - and put most of the aftermarket bag suppliers out of business. It was a game changer. Before that product came out people just
Top 10 Things NOT To Tell Angel and VC Investors
I am not writing this to create a list of things not to say so people can hide the facts or in any way mislead potential investors. On the contrary I personally believe you must be 100% upfront with any potential investors, and even volunteer some weaknesses to be credible. I am writing it to help entrepreneurs and CEOs “design” these issues out of their business so they never have to say them. Although there are certainly many exceptions to these, as a general rule there are many good reasons why all of these things should not be part of your company, if you are looking for outside investors. I have discussed some of the logic why, but this should not be considered a comprehensive discussion of the reasoning
Recently I was out trail running along the South Fork of the Yuba River. The Yuba River is in a beautiful canyon running east-west through the middle of I am not writing this to create a list of things not to say so people can hide the facts or in any way mislead potential investors. On the contrary I personally believe you must be 100% upfront with any potential investors, and even volunteer some weaknesses to be credible. I am writing it to help entrepreneurs and CEOs “design” these issues out of their business so they never have to say them. Although there are certainly many exceptions to these, as a general rule there are many good reasons why all of these things should not be part of your company, if you are looking for outside investors. I have discussed some of the logic why, but this should not be considered a comprehensive discussion of the reasoning
Car Wash Fundraisers and Mitigating Water Spots; Secret Strategies
If you are doing a carwash fundraiser it is important to do an excellent job on each car that comes through and this will help you in your annual carwash because each year the same people will comeback. It also helps every other nonprofit group in the city who has a carwash fundraiser because if people get a good job they are more likely to get their car washed during a carwash fundraiser again.One of the biggest complaints from people who go to carwash fundraisers is water spots that are left on their windshield or their car after they leave. This does not need to happen and there are ways to prevent water spots.One of the best ways is to use a wetting agent such as Liquid Organic Cleaner from Amw
ng along the South Fork of the Yuba River. The Yuba River is in a beautiful canyon running east-west through the middle ofIf you are doing a carwash fundraiser it is important to do an excellent job on each car that comes through and this will help you in your annual carwash because each year the same people will comeback. It also helps every other nonprofit group in the city who has a carwash fundraiser because if people get a good job they are more likely to get their car washed during a carwash fundraiser again.One of the biggest complaints from people who go to carwash fundraisers is water spots that are left on their windshield or their car after they leave. This does not need to happen and there are ways to prevent water spots.One of the best ways is to use a wetting agent such as Liquid Organic Cleaner from Amw
Solving the Public Relations Puzzle
You often hear people refer to public relations or PR as something positive or negative that a company received in response to an action. “Wow, they got good PR out of that!” But, what exactly does that mean?The confusion about what public relations is or what it encompasses is not surprising given that the field is so multi-faceted. Research will show that the term public relations is often grouped under marketing and used synonymously with others such as community relations, media relations, public affairs, image enhancement, publicity, and promotion.In fact, leading experts in the PR field often disagree, offering numerous definitions for clarification. Rex Harlow, a pioneer in public relatio
Yuba River. The Yuba River is in a beautiful canyon running east-west through the middle ofYou often hear people refer to public relations or PR as something positive or negative that a company received in response to an action. “Wow, they got good PR out of that!” But, what exactly does that mean?The confusion about what public relations is or what it encompasses is not surprising given that the field is so multi-faceted. Research will show that the term public relations is often grouped under marketing and used synonymously with others such as community relations, media relations, public affairs, image enhancement, publicity, and promotion.In fact, leading experts in the PR field often disagree, offering numerous definitions for clarification. Rex Harlow, a pioneer in public relatio
Time Attendance Equipment
Time attendance equipment is a device that keeps track of employee’s hours in an organization. There are several time attendance equipments available in the market and some are manufactured as per the requirements of the particular organization. Most time attendance equipment allows employees to use their thumbprint or swipe a card to record time. Some uses retinas and palms. Time attendance equipment helps to manage working hours in various fields. Certain time attendance equipment can also function as security checks. Both government and non-governmental organizations use time attendance equipment. Its basic working feature is to collect the data of the employees as they come in and leave the office.A wi
in a beautiful canyon running east-west through the middle ofTime attendance equipment is a device that keeps track of employee’s hours in an organization. There are several time attendance equipments available in the market and some are manufactured as per the requirements of the particular organization. Most time attendance equipment allows employees to use their thumbprint or swipe a card to record time. Some uses retinas and palms. Time attendance equipment helps to manage working hours in various fields. Certain time attendance equipment can also function as security checks. Both government and non-governmental organizations use time attendance equipment. Its basic working feature is to collect the data of the employees as they come in and leave the office.A wi
Is Good Customer Service Going to the Dogs?
I had an experience the other day that has made me think about how too many customer service experiences unfold in the business world today, and about the difference that really good service can make.I have two dogs. Earlier this week, it was time for them to get their summer haircuts so that they will be able to comfortably cope with the Houston heat.The newest addition to the house is Jason, a miniature schnauzer who had been the prized pet of an old lady who had to give him up for adoption when she moved to a nursing home. She had chosen to keep him fully furred, not trimmed in the traditional schnauzer cut, so that he had a really nice wire haired coat to go with his bushy eyebrows and stubby ta
ast-west through the middle of Sierra Nevada Mountains of California. The terrain here is rocky, hilly and rugged, and is covered with a mixture of pine,
I had an experience the other day that has made me think about how too many customer service experiences unfold in the business world today, and about the difference that really good service can make.I have two dogs. Earlier this week, it was time for them to get their summer haircuts so that they will be able to comfortably cope with the Houston heat.The newest addition to the house is Jason, a miniature schnauzer who had been the prized pet of an old lady who had to give him up for adoption when she moved to a nursing home. She had chosen to keep him fully furred, not trimmed in the traditional schnauzer cut, so that he had a really nice wire haired coat to go with his bushy eyebrows and stubby ta
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