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    and provides compelling reasons that support a buying decision.

    Before we go any further, let's review the single most common flaw in proposal generation -- lack of proper opportunity qualification. Companies waste incredible amounts of time and resources preparing proposals for poorly

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    Depending upon how much you enjoy writing, writing sales proposals can be a joy, purgatory, or something in between. However, if you sell a complex product or one that involves the delivery of professional services, learning how to write effective sales proposals can be critical to your success.

    Some proposals are written in response to an RFP (Request for Proposal) or RFI (Request for Information). Organizations that go to the trouble of writing RFP's want to receive highly structured proposals, as this makes it easier for them to compare responses from various bidders.

    Some proposals are "Boilerplate Bombs". These proposals tend to be long, boring, and tedious to read. Often these proposals are written under the assumption that "bounce factor" (how high objects on a desk bounce when the proposal is dropped on the desk) is what makes a proposal effective.

    The proposal category that is the focus of this article is effective sales proposals. These proposals are lean, highly focused, customer-specific documents that are written to sell anyone that reads them. How can a written document accomplish this feat? Through text that invokes emotion and provides compelling reasons that support a buying decision.

    Before we go any further, let's review the single most common flaw in proposal generation -- lack of proper opportunity qualification. Companies waste incredible amounts of time and resources preparing proposals for poorly

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    Some proposals are written in response to an RFP (Request for Proposal) or RFI (Request for Information). Organizations that go to the trouble of writing RFP's want to receive highly structured proposals, as this makes it easier for them to compare responses from various bidders.

    Some proposals are "Boilerplate Bombs". These proposals tend to be long, boring, and tedious to read. Often these proposals are written under the assumption that "bounce factor" (how high objects on a desk bounce when the proposal is dropped on the desk) is what makes a proposal effective.

    The proposal category that is the focus of this article is effective sales proposals. These proposals are lean, highly focused, customer-specific documents that are written to sell anyone that reads them. How can a written document accomplish this feat? Through text that invokes emotion and provides compelling reasons that support a buying decision.

    Before we go any further, let's review the single most common flaw in proposal generation -- lack of proper opportunity qualification. Companies waste incredible amounts of time and resources preparing proposals for poorly

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    Knowledge is a philosophical concept defined by Plato as a belief supported by an account or an explanation (Blair, 2002). Under the context of knowledge-view of an organization, the definition suggests that knowledge comes from firm’s increased ability to make use and sense of available information to create value for the shareholders (Leiponen, 2006). There has been a significant growth in the knowledge-based school of thought, which suggests that generating and retention of knowledge can have positive effects on the firm’s performance (Di Mattia & Scott, 1999). To manage this intangible asset t
    me proposals are "Boilerplate Bombs". These proposals tend to be long, boring, and tedious to read. Often these proposals are written under the assumption that "bounce factor" (how high objects on a desk bounce when the proposal is dropped on the desk) is what makes a proposal effective.

    The proposal category that is the focus of this article is effective sales proposals. These proposals are lean, highly focused, customer-specific documents that are written to sell anyone that reads them. How can a written document accomplish this feat? Through text that invokes emotion and provides compelling reasons that support a buying decision.

    Before we go any further, let's review the single most common flaw in proposal generation -- lack of proper opportunity qualification. Companies waste incredible amounts of time and resources preparing proposals for poorly

    Six Sigma Metrics And How to Devise Them
    Six Sigma is a powerful mathematical and statistical tool that has its roots deep into the customer-centric approach. The objective is to reduce the output variation and thereby to meet customer specifications by application of the methodology at the process stage ensures the meeting of its target result of 3.4 defects per million parts. The basis of Six Sigma metrics is the measurement of number of standard deviations between the baseline (which is the mean of processes) and customer specifications.The key to achieving the specified target figures lies in process variation control which de
    e proposal category that is the focus of this article is effective sales proposals. These proposals are lean, highly focused, customer-specific documents that are written to sell anyone that reads them. How can a written document accomplish this feat? Through text that invokes emotion and provides compelling reasons that support a buying decision.

    Before we go any further, let's review the single most common flaw in proposal generation -- lack of proper opportunity qualification. Companies waste incredible amounts of time and resources preparing proposals for poorly

    A Look at Popular Shrink Wrap Systems
    Shrink wrapping items protects them during transport, but requires many pieces of equipment. To shrink wrap any small item, a sealing wand, film dispenser with film, heat gun or tunnel are needed. Shrink wrap systems simplify the process.For the home or small business, small shrink systems are available to frame artwork or to package small items. These cost between $300 and $500 and provide all equipment needed for shrink wrapping small items. Consider buying a straight bar sealer or an L-bar sealer. Small shrink wrap systems can be used on a tabletop and should include a durable sealing p
    and provides compelling reasons that support a buying decision.

    Before we go any further, let's review the single most common flaw in proposal generation -- lack of proper opportunity qualification. Companies waste incredible amounts of time and resources preparing proposals for poorly qualified opportunities. These proposals have little chance of producing sales.

    When you are armed with the necessary opportunity qualification information and you have made a conscious decision that the opportunity warrants the investment of time and resources required to generate a quality proposal, you are ready to write an effective sales proposal. To aid you in this undertaking, here are brief descriptions of nine suggested proposal sections:

    1. Opening

    This is usually a single paragraph where you thank the people that provided the opportunity qualification information and set the stage for the proposal. The last sentence of the paragraph should list the primary value the prospect will receive by making the proposed investment.

    2. Background

    Your prospects know a lot about their own companies. They don't need you to provide them with a chronological history or a bunch of unnecessary facts. The bulk of this section should focus on selected facts concerning the specific business functions or departments that your solution will impact.

    3. Current Situation

    This is where you really start selling. In this section you lay out the pro

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