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Actual for You - Freelancers, Sub-contactors, and Creative Folks: A Testimonial is Worth 100 Cold Calls!
When I talk with my clients about adding testimonials to their marketing toolbox, I get a lot of nodding heads and agreement. And yet, many businesses put testimonial gathering on the back burner. It becomes one of those “important but not urgent” activities. I’d love to see you turn up the fire on this no-brainer marketing tool that yields strong benefits at miniscule expense.Here are a few tips and compelling re
I still remember what it feels like. You're all excited about your new product, and you can't wait to pitch it to someone. But no-one will give you the time of day. You make 30 calls to try to get an appointment, or you say "Hi" to dozens of customers as they come through the door, and not a single one of them want to hear what you have to say.Let's take a closer look at 'First Contact.' For some of us it means wo
So often we don’t utilize one of the most persuasive selling components in our marketing materials – the words of our own clients. Many creative people have wonderful testimonials from clients, but never use them for fear that they are “bragging” or that it is “too self promotional.”
Well of course it’s self promotional! That’s what good marketing is!
When you are finished a project for a client, why not capture that moment in the client's own words to use for showing potential clients the value of your services? Testimonials are even more crucial for creative businesses because it is more difficult for the average person to set a value on most arts related items and services. Seeing others talk abou
A potentially profitable business can fail because of poor management of cash flow. Equally, an unprofitable business can enjoy a period in which is has plenty of cash before the bills arrive!Cash flow and profits are two very different concepts:- A business makes a profit if, over a given period of time, its rebenue is greater than its expenditure. A Business can survive without making a profit for a short
Well of course it’s self promotional! That’s what good marketing is!
When you are finished a project for a client, why not capture that moment in the client's own words to use for showing potential clients the value of your services? Testimonials are even more crucial for creative businesses because it is more difficult for the average person to set a value on most arts related items and services. Seeing others talk abo
Electricity has become necessary for almost all our daily activities. From the moment you hit your ringing clock when you wake up to the moment you watch a movie in your apartment after a harsh day at work, you are actually connected to a large network of people, electric lines, and generating equipment without even your knowledge. Distribution engineer also called power plant distributors and dispatchers are the people
Well of course it’s self promotional! That’s what good marketing is!
When you are finished a project for a client, why not capture that moment in the client's own words to use for showing potential clients the value of your services? Testimonials are even more crucial for creative businesses because it is more difficult for the average person to set a value on most arts related items and services. Seeing others talk abo
I’m a recruiter so it probably won’t come as a surprise that I’d recommend using a recruiter as part of your job search.Rather than justify my existence, I think it would be more valuable to you the reader to understand exactly how a good recruiter can add value to your career search.Truthfully, a good recruiter can help give you an advantage over other people looking for (and interviewing for) the s
Before you wonder "Am I doing things right," ask "Am I doing the right things?" - Author UnknownHow often do your shoulders slump and your gaze drop when you think about work?Do you dread Sunday evening and find it painful to get out of bed on Monday morning?Does your body feel tense at the end of the day?Do you take your frustrations out on those you love or do you find yourself retrea
If your client doesn’t come running to you with a testimonial, then ask her for one. There is nothing wrong with that and most clients are honored you asked them. The best testimonials are ones that show a measurable goal has been reached and uses language that your potential clients can identify with.
For example, here is a testimonial I received from a client who is an artist:
“I just recently got back from a job I did up in Cape Cod worth over $11,000 and it is because I used the techniques I learned from you to turn a consultation into my biggest jo
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