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Actual for You - Genuine Competence Increases Your Ability To Influence Others
How to Choose the Right Commercial Lender and the Right Commercial Loan
It is often tempting to jump into the first opportunity for a commercial loan that you may come across. While your tendency may be to focus on how additional funds may support or expand your business or commercial real estate portfolio, you have to take the time to make two important considerations - choosing the right commercial lender as well as the right loan for your business. You should evaluate potential lenders as well as their commercial financing options to see which are best suited for your needs.Is the lender trustworthy?You need a lender who will act as a partner for your business. There are reliable and respectable lenders who are willing to guide you through the difficulties of acquiring the right financing package. On the other hand, there are less-than-reputable lenders who prey on and take advantage of companies in need of quick funding. While the top lenders have soli
our words match your actions. This is called congruence. Agreement and harmony in verbal and nonverbal messagesIt is often tempting to jump into the first opportunity for a commercial loan that you may come across. While your tendency may be to focus on how additional funds may support or expand your business or commercial real estate portfolio, you have to take the time to make two important considerations - choosing the right commercial lender as well as the right loan for your business. You should evaluate potential lenders as well as their commercial financing options to see which are best suited for your needs.Is the lender trustworthy?You need a lender who will act as a partner for your business. There are reliable and respectable lenders who are willing to guide you through the difficulties of acquiring the right financing package. On the other hand, there are less-than-reputable lenders who prey on and take advantage of companies in need of quick funding. While the top lenders have soli
Customer Service You Can Keep
When we ordered our new cooker we were delighted with our purchase. We had been shopping around for a few weeks and had found a stylish piece of equipment with all the features we needed. We were also pleased with the helpful and friendly attitude of the salesman, even when we declined to pay for the extended warranty.The one cloud on the horizon was that when I got home, I discovered that I had lost my wallet. I phoned the store and was told nothing had been handed in. I took up the invite to leave my telephone number in case the wallet turned up. This may seem an unrelated diversion from the story, but read on.At the time of ordering our cooker we were having our kitchen refitted, so a quick delivery was important to us. We were, therefore, delighted that an early delivery could be arranged. Indeed the cooker was duly delivered on the arranged date. So, apart from my lost wallet we w
Remember that the more consistent and congruent you are in every aspect of your life, the more honest and genuine you’re perceived to be. If you believe in your message, you’ll practice what you preach. If you practice what you preach, you’ll be more authentic, and the door of trust will swing open for you. When you possess congruency, there’s no need to manipulate or camouflage. When we ordered our new cooker we were delighted with our purchase. We had been shopping around for a few weeks and had found a stylish piece of equipment with all the features we needed. We were also pleased with the helpful and friendly attitude of the salesman, even when we declined to pay for the extended warranty.The one cloud on the horizon was that when I got home, I discovered that I had lost my wallet. I phoned the store and was told nothing had been handed in. I took up the invite to leave my telephone number in case the wallet turned up. This may seem an unrelated diversion from the story, but read on.At the time of ordering our cooker we were having our kitchen refitted, so a quick delivery was important to us. We were, therefore, delighted that an early delivery could be arranged. Indeed the cooker was duly delivered on the arranged date. So, apart from my lost wallet we w
Trust increases when others can see that your words match your actions. This is called congruence. Agreement and harmony in verbal and nonverbal messages
Wife's Marketing Prowess Helped Edison See the Light
It is well known that Thomas Edison was an inventor, a genius, and he never slept. Did you know that Mrs. Edison was a genius and never slept too? She was the marketing guru behind his engineering success. True, Tom had discovered what is today known as the light bulb. When he showed it to the Mrs. Mina Edison, his second wife, she asked “what are you going to call it?”Tom said. “I call it an affordable electrical home-lighting device.”“Great,” she responded, “with a name like that it will sit on the shelf at the patent office. We will just add it to the other money-losing patents you have conceived.”“How will people know what it does? She asked sarcastically, “From its name? You need a short catchy description that customers (yes, even in the 1880s they were already called customers) will immediately identify with.”This time Tom listened. The English inventor, Sir Josep
d genuine you’re perceived to be. If you believe in your message, you’ll practice what you preach. If you practice what you preach, you’ll be more authentic, and the door of trust will swing open for you. When you possess congruency, there’s no need to manipulate or camouflage. It is well known that Thomas Edison was an inventor, a genius, and he never slept. Did you know that Mrs. Edison was a genius and never slept too? She was the marketing guru behind his engineering success. True, Tom had discovered what is today known as the light bulb. When he showed it to the Mrs. Mina Edison, his second wife, she asked “what are you going to call it?”Tom said. “I call it an affordable electrical home-lighting device.”“Great,” she responded, “with a name like that it will sit on the shelf at the patent office. We will just add it to the other money-losing patents you have conceived.”“How will people know what it does? She asked sarcastically, “From its name? You need a short catchy description that customers (yes, even in the 1880s they were already called customers) will immediately identify with.”This time Tom listened. The English inventor, Sir Josep
Trust increases when others can see that your words match your actions. This is called congruence. Agreement and harmony in verbal and nonverbal messages
Graphic Design, Direct Response Ads - Make Your Ad Jump Off The Page in 3 Easy Steps
Step #1: Keep The Message Clear.Despite what some have been led to believe, no-one is in the business of spending a fortune to sell acres of white space or pretty pictures to art-starved consumers.Your mission is to make a sale.Don’t cut sales copy for massive margins, vast areas of empty “white space” or ponderous photographs. You’re just asking for trouble and, quite possibly, you could blow the sale.Step #2: Great artwork doesn’t always sell.This isn’t about art. It’s about business. Specifically, it’s about selling a product or service.Art is subjective. Certain techniques have been proven over many years to be more effective at generating attention, readership and response than others.The first lesson that great designers have learned is that design does NOT sell products. Copy sells the product. Great design helps the copy d
ce what you preach, you’ll be more authentic, and the door of trust will swing open for you. When you possess congruency, there’s no need to manipulate or camouflage. Step #1: Keep The Message Clear.Despite what some have been led to believe, no-one is in the business of spending a fortune to sell acres of white space or pretty pictures to art-starved consumers.Your mission is to make a sale.Don’t cut sales copy for massive margins, vast areas of empty “white space” or ponderous photographs. You’re just asking for trouble and, quite possibly, you could blow the sale.Step #2: Great artwork doesn’t always sell.This isn’t about art. It’s about business. Specifically, it’s about selling a product or service.Art is subjective. Certain techniques have been proven over many years to be more effective at generating attention, readership and response than others.The first lesson that great designers have learned is that design does NOT sell products. Copy sells the product. Great design helps the copy d
Trust increases when others can see that your words match your actions. This is called congruence. Agreement and harmony in verbal and nonverbal messages
BIGSQUID RFID : Emerging to RFID Enterprise Solution
About RFIDRadio frequency identification or RFID, is a generic term for technologies that use radio waves to automatically identify people or objects. There are several methods of identification, but the most common is to store a serial number that identifies a person or object, and perhaps other information, on a microchip that is attached to an antenna (the chip and the antenna together are called an RFID transponder or an RFID tag. Visit http://www.bigsquid.org for more information on this). The antenna enables the chip to transmit the identification information to a reader. The reader converts the radio waves reflected back from the RFID tag into digital information that can then be passed on to the computers that can make use of it.ObjectiveThe objective of any RFID system is to carry data in suitable transponders, generally known as tags, and to retrieve data, by machine-r
ngruency, there’s no need to manipulate or camouflage. About RFIDRadio frequency identification or RFID, is a generic term for technologies that use radio waves to automatically identify people or objects. There are several methods of identification, but the most common is to store a serial number that identifies a person or object, and perhaps other information, on a microchip that is attached to an antenna (the chip and the antenna together are called an RFID transponder or an RFID tag. Visit http://www.bigsquid.org for more information on this). The antenna enables the chip to transmit the identification information to a reader. The reader converts the radio waves reflected back from the RFID tag into digital information that can then be passed on to the computers that can make use of it.ObjectiveThe objective of any RFID system is to carry data in suitable transponders, generally known as tags, and to retrieve data, by machine-r
Trust increases when others can see that your words match your actions. This is called congruence. Agreement and harmony in verbal and nonverbal messages
How to Make More Money & Keep Customers Happy With the Direct Marketing & Customer Service Handshake
To make the most of your marketing and advertising promotions, and keep your customers happy, you need your direct marketing promotions and customer service practices to (what I call) handshake.By providing excellent customer service, together with your direct marketing promotion, your customers will be pleased with you and your product or service. Hence, the handshake is vital to your direct marketing success.The handshake will help ensure you are on track and that you and your staff are ready to meet the demand for your services that your promotion will generate.If you have a positive response to your promotion but fail to deliver your product or service in a way that is a positive experience for your customers, they may not give you a second chance to make that vital, good first impression.The following are 10 simple steps to successfully promote your business and kee
our words match your actions. This is called congruence. Agreement and harmony in verbal and nonverbal messages increases your ability to influence. When congruence is lacking, a red flag is raised and, either consciously or subconsciously, your listener will not give you his or her full trust. It’s like the clothes you wear every day. If your clothes match well, usually no one really pays attention to what you’re wearing. If your clothing choices clash and are mismatched, they will be the only thing people notice and remember about you.To make the most of your marketing and advertising promotions, and keep your customers happy, you need your direct marketing promotions and customer service practices to (what I call) handshake.By providing excellent customer service, together with your direct marketing promotion, your customers will be pleased with you and your product or service. Hence, the handshake is vital to your direct marketing success.The handshake will help ensure you are on track and that you and your staff are ready to meet the demand for your services that your promotion will generate.If you have a positive response to your promotion but fail to deliver your product or service in a way that is a positive experience for your customers, they may not give you a second chance to make that vital, good first impression.The following are 10 simple steps to successfully promote your business and kee
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