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Actual for You - 7 Business Growth Wow Tactics for Increased Market Share
Over the past several years, Growthink has had the opportunity to assess the successes and failures of numerous entrepreneurs. In doing so, several lessons have become apparent that can often make the difference between success and failure in entrepreneurial ventures. Here is a review of the top four lessons.Focus, focus, focus, focus, focus. The word “focus” simply cannot be
4. Hotel Letters – Realize that in most all hotels there seems to be at least pieces of stationary and envelopes in the desk drawer. Consider a hand written note to three “Vital Fews” about something that is top of mind to you a
An interview is tough work, tougher than writing a final exam: You may be mentally and physically prepared, but you don't know what kind of questions will be thrown at you, who will be asking them and how you will psychologically respond to them. Once an interview is over and done with, there is some etiquette you must follow - irrespective of the fact whether you get the job or not.
1. Rule 1-12-50 - The first portion of every month (hence the number 1), consistently every month (hence the number 12), identify a population index upwards of fifty (hence the number 50) key customers or emerging customers and provide them a value added communication.
2. eSignature Line – Consider adding into your standard email auto signature line any updates on products or services you provide to all recipients of your communication exchanges. This also serves as a powerful standardization for ensuring customers receive advance notices for deadlines, product or service announcements, changes and discontinuations, etc.
3. eAuto Responder - Consider adding into your standard email auto responder (if you don’t engage it routinely, especially engage it when you will be away from email receiving) any updates on products or services you provide to all recipients of your communication exchanges. This is also a great way to promote and advertise to those people that initiate sending email traffic to you first, as now you can instantly bounce back a message to them.
4. Hotel Letters – Realize that in most all hotels there seems to be at least pieces of stationary and envelopes in the desk drawer. Consider a hand written note to three “Vital Fews” about something that is top of mind to you an
Does your staff really know and understand what you are talking about? If the company directive is to improve speed, does the staff understand doesn't that mean sacrifice quality? Often times as leaders, we know what we mean, but the managers and staff might have a very different idea. Did you know the word 'set' has over 460 different definitions?While attending a CHART confe
2. eSignature Line – Consider adding into your standard email auto signature line any updates on products or services you provide to all recipients of your communication exchanges. This also serves as a powerful standardization for ensuring customers receive advance notices for deadlines, product or service announcements, changes and discontinuations, etc.
3. eAuto Responder - Consider adding into your standard email auto responder (if you don’t engage it routinely, especially engage it when you will be away from email receiving) any updates on products or services you provide to all recipients of your communication exchanges. This is also a great way to promote and advertise to those people that initiate sending email traffic to you first, as now you can instantly bounce back a message to them.
4. Hotel Letters – Realize that in most all hotels there seems to be at least pieces of stationary and envelopes in the desk drawer. Consider a hand written note to three “Vital Fews” about something that is top of mind to you a
One practice that is not used as often as it should be is that of giving gifts in business. If you are overlooking this aspect of your business it is almost a given that you are missing sales and may also be losing clients that could be easily retained with simple gifts. We will share some ideas with you here that will help you, regardless whether you are looking for gifts for a boss
3. eAuto Responder - Consider adding into your standard email auto responder (if you don’t engage it routinely, especially engage it when you will be away from email receiving) any updates on products or services you provide to all recipients of your communication exchanges. This is also a great way to promote and advertise to those people that initiate sending email traffic to you first, as now you can instantly bounce back a message to them.
4. Hotel Letters – Realize that in most all hotels there seems to be at least pieces of stationary and envelopes in the desk drawer. Consider a hand written note to three “Vital Fews” about something that is top of mind to you a
Small business mailing lists are helpful for small to medium sized business who want to increase their customer base via direct mail. This method is like firing a shotgun into the water and hoping to hit some fish; most pellets will miss, but some will strike. For most small businesses, direct mail marketing campaigns are the most cost-effective way to approach new and existing custo
4. Hotel Letters – Realize that in most all hotels there seems to be at least pieces of stationary and envelopes in the desk drawer. Consider a hand written note to three “Vital Fews” about something that is top of mind to you a
OK, so you’ve figured out where your best clients have come from and where your Ideal Clients can be found in large numbers, and inexpensively. It’s time to create a marketing plan that has you focusing on “fishing where the fish are.” The more focus you have, the better the results.When coaching clients to do this in private sessions, I ask them to draw a large
4. Hotel Letters – Realize that in most all hotels there seems to be at least pieces of stationary and envelopes in the desk drawer. Consider a hand written note to three “Vital Fews” about something that is top of mind to you and of value to them.
5. “Advocate” Maintenance – Ensure that you never let an advocate get more than 30 days out from hearing from or seeing you. Plan regular communications and/or “thank you” events to draw from them ways to continue to enhance the service you provide to them.
6. Newsletter – Design a high impact, value rich content based print newsletter for your core customers (the Vital Few) and send routinely to them as a way to enrich their value proposition in their market. Then, soft communicate a product/service from you to them at the end of each newsletter. This vehicle can be distributed to customers as statement-stuffers, attachments with invoices and contracts, attached to proposals and general correspondence from customer service contact professionals and the sales team alike. This can serve as a source for the Rule 1-12-50© campaign.
7. Fax Alerts – Consider a Friday afternoon fax blast to your customers with any products/services that can impact their bottom line, send announcements and press releases, etc. If these contact names are in your data base as clients and or contacts that you have a
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