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Actual for You - What's Your Attitude to Sales
Productivity on the Job: Phil's New Nailing Gun good salesperson is not openly selling to you, what are they doing?Increased productivity means people like Jane and Phil earn effectively higher wages than their parents.Here's why: Every time a company makes an improvement, a productivity improvement, it increases its value and its income. Whether it reduces a cost or adds value for which consumers will pay more, it increases its earnings.Some of those increased earnings go to higher (real) wages for employees, some goes to investors, and some goes back into improving the business. When we say real wages, we mean after in They're asking the right questions to help you to make a decision to buy. That is one of the keys to great selling. Firstly build lots of Rapport. Then help your prospect make the decision to buy. Then provide lots of follow up after the sale. Why would we provide lots of lots of follow up afterwards? Because, on average, it is TEN times more likely that someone you have sold something to before will buy from you again in the future IF (and this is the important bit) So here's a question for you: What are the top three words that come to mind when I say ‘salesperson'? Yes, they've just popped right up there inside your head - just pause for a second right now...and write them down. Who thought ‘pushy', ‘arrogant', ‘dishonest' etc.? When I ask this question to groups of business owners, over 90% of the comments made are well...slightly on the negative side ! It's no wonder then (if we have grown up with an internal belief system such as this) that many of us have a bit of an issue ‘selling' to others. In fact, we try not to be all the things we believe salespeople are. So much so that we don't make that second call back ‘just in case they think I'm being pushy' or ‘I don't want them to think I'm being arrogant' or ‘I really don't want to annoy them'. So consider this: On average people buy after the SIXTH contact and most average sales people give up after the second or third call Here's another one to consider: People HATE to be sold to but they LOVE to buy. It's true. We detest people who are openly selling to us. Why? Because we perceive that they're more interested in what they are going to get out of the sale than they are about us!! (we think they're just not listening to what WE want) However, I personally love to watch, listen and buy from a good salesperson. A person who identifies my needs, guides me to purchase and gets me to feel great afterwards about purchasing their product. Like most of us deep down, I LOVE to buy. So what's the difference? A good salesperson believes passionately in their product and what it will give you. That when you purchase their product you will feel great too. It will give you something that will make your life just that little bit more exciting / easier etc. So if a good salesperson is not openly selling to you, what are they doing? They're asking the right questions to help you to make a decision to buy. That is one of the keys to great selling. Firstly build lots of Rapport. Then help your prospect make the decision to buy. Then provide lots of follow up after the sale. Why would we provide lots of lots of follow up afterwards? Because, on average, it is TEN times more likely that someone you have sold something to before will buy from you again in the future IF (and this is the important bit) Who thought ‘pushy', ‘arrogant', ‘dishonest' etc.? When I ask this question to groups of business owners, over 90% of the comments made are well...slightly on the negative side ! It's no wonder then (if we have grown up with an internal belief system such as this) that many of us have a bit of an issue ‘selling' to others. In fact, we try not to be all the things we believe salespeople are. So much so that we don't make that second call back ‘just in case they think I'm being pushy' or ‘I don't want them to think I'm being arrogant' or ‘I really don't want to annoy them'. So consider this: On average people buy after the SIXTH contact and most average sales people give up after the second or third call Here's another one to consider: People HATE to be sold to but they LOVE to buy. It's true. We detest people who are openly selling to us. Why? Because we perceive that they're more interested in what they are going to get out of the sale than they are about us!! (we think they're just not listening to what WE want) However, I personally love to watch, listen and buy from a good salesperson. A person who identifies my needs, guides me to purchase and gets me to feel great afterwards about purchasing their product. Like most of us deep down, I LOVE to buy. So what's the difference? A good salesperson believes passionately in their product and what it will give you. That when you purchase their product you will feel great too. It will give you something that will make your life just that little bit more exciting / easier etc. So if a good salesperson is not openly selling to you, what are they doing? They're asking the right questions to help you to make a decision to buy. That is one of the keys to great selling. Firstly build lots of Rapport. Then help your prospect make the decision to buy. Then provide lots of follow up after the sale. Why would we provide lots of lots of follow up afterwards? Because, on average, it is TEN times more likely that someone you have sold something to before will buy from you again in the future IF (and this is the important bit) On average people buy after the SIXTH contact and most average sales people give up after the second or third call Here's another one to consider: People HATE to be sold to but they LOVE to buy. It's true. We detest people who are openly selling to us. Why? Because we perceive that they're more interested in what they are going to get out of the sale than they are about us!! (we think they're just not listening to what WE want) However, I personally love to watch, listen and buy from a good salesperson. A person who identifies my needs, guides me to purchase and gets me to feel great afterwards about purchasing their product. Like most of us deep down, I LOVE to buy. So what's the difference? A good salesperson believes passionately in their product and what it will give you. That when you purchase their product you will feel great too. It will give you something that will make your life just that little bit more exciting / easier etc. So if a good salesperson is not openly selling to you, what are they doing? They're asking the right questions to help you to make a decision to buy. That is one of the keys to great selling. Firstly build lots of Rapport. Then help your prospect make the decision to buy. Then provide lots of follow up after the sale. Why would we provide lots of lots of follow up afterwards? Because, on average, it is TEN times more likely that someone you have sold something to before will buy from you again in the future IF (and this is the important bit) However, I personally love to watch, listen and buy from a good salesperson. A person who identifies my needs, guides me to purchase and gets me to feel great afterwards about purchasing their product. Like most of us deep down, I LOVE to buy. So what's the difference? A good salesperson believes passionately in their product and what it will give you. That when you purchase their product you will feel great too. It will give you something that will make your life just that little bit more exciting / easier etc. So if a good salesperson is not openly selling to you, what are they doing? They're asking the right questions to help you to make a decision to buy. That is one of the keys to great selling. Firstly build lots of Rapport. Then help your prospect make the decision to buy. Then provide lots of follow up after the sale. Why would we provide lots of lots of follow up afterwards? Because, on average, it is TEN times more likely that someone you have sold something to before will buy from you again in the future IF (and this is the important bit) They're asking the right questions to help you to make a decision to buy. That is one of the keys to great selling. Firstly build lots of Rapport. Then help your prospect make the decision to buy. Then provide lots of follow up after the sale. Why would we provide lots of lots of follow up afterwards? Because, on average, it is TEN times more likely that someone you have sold something to before will buy from you again in the future IF (and this is the important bit) you keep in touch. So consider the following:
To Your Success, Mike Yates Business Coaching gives you: Training-Inspiration-Motivation-Education 121 Business Ltd, Unit 33 Stephenson Road, St Ives, Cambs, PE27 3WJ T: 0870 16 24 121 F: 0870 16 24 122 E: info@121business.co.uk W: http://www.121business.co.uk/ ©MikeYates121BusinessLtd 2006
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