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    ned," "extroverted" versus "loud," "careful" versus "cowardly," and "eccentric" versus "strange."

    There are many words that are emotionally lo

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    The words we use can hurt others and cause tension and resentment. Words can even cause wars. Humans tend to create and use words that hurt or label. As you design your persuasive message, you must consider the emotional impact of each word and phrase.

    When you want to create emotion, choose words that will trigger feelings. If you want to downplay the event or situation, use an unemotional word. Notice the following words generally have the same definition but carry different emotional weight, for example, calling someone "thrifty" versus "cheap," "traditional" versus "old-fashioned," "extroverted" versus "loud," "careful" versus "cowardly," and "eccentric" versus "strange."

    There are many words that are emotionally loa

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    . As you design your persuasive message, you must consider the emotional impact of each word and phrase.

    When you want to create emotion, choose words that will trigger feelings. If you want to downplay the event or situation, use an unemotional word. Notice the following words generally have the same definition but carry different emotional weight, for example, calling someone "thrifty" versus "cheap," "traditional" versus "old-fashioned," "extroverted" versus "loud," "careful" versus "cowardly," and "eccentric" versus "strange."

    There are many words that are emotionally lo

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    se words that will trigger feelings. If you want to downplay the event or situation, use an unemotional word. Notice the following words generally have the same definition but carry different emotional weight, for example, calling someone "thrifty" versus "cheap," "traditional" versus "old-fashioned," "extroverted" versus "loud," "careful" versus "cowardly," and "eccentric" versus "strange."

    There are many words that are emotionally lo

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    ve the same definition but carry different emotional weight, for example, calling someone "thrifty" versus "cheap," "traditional" versus "old-fashioned," "extroverted" versus "loud," "careful" versus "cowardly," and "eccentric" versus "strange."

    There are many words that are emotionally lo

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    ned," "extroverted" versus "loud," "careful" versus "cowardly," and "eccentric" versus "strange."

    There are many words that are emotionally loaded and represent different values to different people. These words can get people to pay attention and alert them to know what significance the message has for them. It is hard to find a neutral word. Your word choice will paint different pictures for different people because the way we define words is based on our belief systems, our past experiences, and our social roles. The beliefs we hold about a word will dictate our actions and how we respond. For example, some cultures view death as a celebration of life; others view death as a tragedy.

    Sometimes, if used improperly, posi

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