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Actual for You - Go From Good to Great: Five Ways to Boost Your Sales Career
As we study the demographic regional variations for small service businesses we see many things. Let us take a mobile auto detailing business and break down the data and look at what drives sales and growth. We must search for areas with similar demographics in any new territory whether we are putting in one unit of one single unit owner operator or many units to blanket a region. Proper data mapping helps and if done right it eliminates risks and saves lots of time, not to mention hard earned marketing dollars. We are talking about very specific demographic when we break down our needs for particular mobile business and then into a micro sector of the larger automotive aftermarket services industry such as mobile auto detailing. Let us look at a few of the data sets which are readily available and worthy of mention to our business study:Average Number Of People Per HouseholdAverage IncomeNumber Of Cars Per HouseholdAverage Price Per CarEthnic
You probably realise how the wrong tone of voice and negative body language can cause problems when dealing with other people, particularly customers and staff. However, using the wrong words can also cause problems.There are certain "trigger" words that cause people to become more difficult especially in emotionally charged situations and they should be avoided. These include:* Have to - as in - "You'll have to speak to the sales department yourself"*I can't or you can't - as in - "I can't do anything about that" or "You can't do that"*I'll try - as in - "I'll try and speak to finance department today"*But - as in - "I agree with what you're saying but…….."*Sorry - as in - "I'm sorry 'bout that""What DO I say I hear you cry?"Instead of the words "Have to" which are very controlling type words, why not try - "Are you willing to…" or just a straight - "Will you…."Can't, can be replaced with - "I'm unable to
Just because you've been doing something for years doesn't mean you can't or don't need to improve. Oftentimes, people get satisfied at just being good at what they do. Then they stop doing all the little things that made them great, such as using a pre-call checklist, asking for referrals and testimonials, conducting timely follow-up, and sending thank-you notes. But these little things make the difference between good and great.
In fact, a great chasm exists between good and great performance. Realize, however, that this doesn't mean you have to work harder. Rather, you need the discipline to execute the little things in an extraordinary way every day. Consider U2 front man Bono's example of taking something good and making it great. "An early version of out first single Vertigo was massaged,
The most important aspect of a successful business is developing the correct mindset toward your customers. And this is not the over used phrase The customer is always right. Actually the correct mindset we are referring to here is to always think in terms of benefits for your customers. The highly successful businessperson thinks of ways to show interest in their customers even before they come into their store.They endeavor to educate the customer on the benefits of their products and services. They make their products and services stand out in their customer's mind. Some marketing experts think of this in terms of a USP or Unique Selling Proposition. Or what are the unique selling characteristics that separate your products and services and make them stand out from your competition. Here is an exercise I suggest you do and then repeat at regular intervals.Ask yourself the following questions and then write down in a list all the answers that you can think of.nest golfer knows that. Such thinking can limit sales professionals from achieving a higher level of success.
Just because you've been doing something for years doesn't mean you can't or don't need to improve. Oftentimes, people get satisfied at just being good at what they do. Then they stop doing all the little things that made them great, such as using a pre-call checklist, asking for referrals and testimonials, conducting timely follow-up, and sending thank-you notes. But these little things make the difference between good and great.
In fact, a great chasm exists between good and great performance. Realize, however, that this doesn't mean you have to work harder. Rather, you need the discipline to execute the little things in an extraordinary way every day. Consider U2 front man Bono's example of taking something good and making it great. "An early version of out first single Vertigo was massaged,
Coming up with an idea, seizing the opportunity, and setting up a business was the relatively easy part. Now you are ready for the challenge of finding your customers, or at least make it easy for your customers to find you. Here are some tips for marketing your new and growing business.Know & Understand your CustomersFind out or decide who your customers will be. Then find out as much as possible about them. Consider the needs of customers, and make sure your business or product fulfils those needs. Look at factors such as where they live, their age, their gender, how much they earn, their interests and pastimes. Detailed knowledge of your customers will help you to be more precise in your marketing.Reach your CustomersThere are many different types of media out there. Choose and use a media that you know will reach your target audience, and is preferred by them.Consider approaching newspapers and magazines if you feel you have a good s
In fact, a great chasm exists between good and great performance. Realize, however, that this doesn't mean you have to work harder. Rather, you need the discipline to execute the little things in an extraordinary way every day. Consider U2 front man Bono's example of taking something good and making it great. "An early version of out first single Vertigo was massaged,
If you are not a writer you can still profit from article marketing. The theory still holds true content is king and the way you use content can make you big money.There are thousands of people publishing articles everyday. They are dying for a place to put those articles. Why not give them a location to post their articles. You will have a site that is consistently updated, a consistent flow of visitors stopping by and an enormous web site full of keywords that are search engine friendly.Number 1 you will need a webhosting account. There are thousands of places that offer web hosting. Some as low as $2.99 per account all the way up to your own hosted server costing a thousand per month. For starters you will need a web hosting account that allows you to run php scripts. Php is widely used programming language that is easy to work with and accepted on most hosting environments.In addition to a hosting account allowing php you will probably need a mys
In fact, a great chasm exists between good and great performance. Realize, however, that this doesn't mean you have to work harder. Rather, you need the discipline to execute the little things in an extraordinary way every day. Consider U2 front man Bono's example of taking something good and making it great. "An early version of out first single Vertigo was massaged,
What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time?Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation. It's a win-win relationship for you and the customer.Putting Magnetic Business Cards to Work for YouAlmost any small business can take advantage of the advertising power a magnetic business card holds. This includes: Pest control Repairmen & Contractors Veterinarians Realtors Food Delivery Insurance agents; and Hair/Nail/Tanning Salons Hand them out at: Conventions Open houses Tradeshows Product launches; or When you perform a service for the customer Your customers can stick your mag
Has your sales performance been "good" or "great"? Have you been on cruise control in your job? When was the last time you went back into your "studio" and reevaluated what you do and how you are doing it? If your performance could use improvement, consider the five following strategies.
1. Ask "What Can I Do Better?"
When was the last time you asked a client what you could do to improve his or her experience with you? Years? Months? Never? If you want to continuou
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