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Actual for You - The Nature Of Sales Networking
What is direct mail marketing – it is simply a means to reach your customer directly, generally through paper or electronic mail. Direct mail that comes through the post usually contains a letter, a brochure or flyer and perhaps a postage-paid reply envelop. The electronic version might take the form of a plain email, newsletter or even a fancy brochure with music and flash animation. Regardless of the format, the crux of direct mail marketing is that the sender selects who should receive the communication, based on a consideration of several factors which h
The two processes in earning the right to ask a favour are:
• Giving away information (to be helpful)
• Being open for any help you may need
Let’s look at these two processes in turn.
Giving Away Information
Whether it is acciden
Some years ago I joined a chamber of commerce with the goal of rubbing shoulders with powerful corporate decision-makers and establishing my consulting value, soaking up many new clients in the process like warm gravy at Thanksgiving dinner. The morning I headed out for my first chamber breakfast, however, my business partner called me to report that our bank had just canceled all its merchant credit card accounts following a decision to get out of that business. At that time, I was running a seminar business which heavily depended upon credit card sales. Su
Armed with this knowledge, we can now look at how the process of good sales networking actually works in practice.
The first thing to realise about networking is that everyone you meet is a useful prospective network contact. This seemingly simple fact is often overlooked, as people engage in their own private screening process before they will talk to anyone.
There is obviously a line to be drawn between talking to anyone and everyone in the street and talking to almost no one. However, if you want to network more and to do so successfully, there are many situations that qualify as “the right opportunity”.
Taking An Interest in Anybody & Everybody
It is often the case that we don’t really know very much about even close people around us (let alone distant contacts). Even if we do know a little, we are less likely to know how far or deep their skill, knowledge or resources extend. If this is true of your knowledge of others, how much do they really know about you?
Herein lays the basic secret of networking success:
• You have to become interested in anybody and everybody
• You have to share more about yourself than you may have done in the past
It is out this mutual exchange of knowledge that network contacts will connect and start to offer support, help, advice, favours, referrals and other benefits on a regular basis.
Core Processes
Developing a conscious understanding of this giving and sharing strategy can take some time and some practice.
In her book ‘How to master networking’, Robyn Henderson calls this process earning the right to ask a favour of another person, or giving without hooks. Both of these statements imply two processes that operate pretty much at the same time (and neither of them necessarily out first reaction).
The two processes in earning the right to ask a favour are:
• Giving away information (to be helpful)
• Being open for any help you may need
Let’s look at these two processes in turn.
Giving Away Information
Whether it is accident
When setting up a car wash fundraiser is very important to keep the workflow moving. If you have sold a lot of presale tickets or if your car wash fundraiser is on a busy corner in the city then you will no doubt have many cars lined up waiting to be washed.If the line gets too long been people will simply not get in line and you will lose that business forever. However if the line is constantly moving people will get in line and you wash more vehicles, and thus make more money.For car wash fundraiser lay out strategies it makes sense to set u
There is obviously a line to be drawn between talking to anyone and everyone in the street and talking to almost no one. However, if you want to network more and to do so successfully, there are many situations that qualify as “the right opportunity”.
Taking An Interest in Anybody & Everybody
It is often the case that we don’t really know very much about even close people around us (let alone distant contacts). Even if we do know a little, we are less likely to know how far or deep their skill, knowledge or resources extend. If this is true of your knowledge of others, how much do they really know about you?
Herein lays the basic secret of networking success:
• You have to become interested in anybody and everybody
• You have to share more about yourself than you may have done in the past
It is out this mutual exchange of knowledge that network contacts will connect and start to offer support, help, advice, favours, referrals and other benefits on a regular basis.
Core Processes
Developing a conscious understanding of this giving and sharing strategy can take some time and some practice.
In her book ‘How to master networking’, Robyn Henderson calls this process earning the right to ask a favour of another person, or giving without hooks. Both of these statements imply two processes that operate pretty much at the same time (and neither of them necessarily out first reaction).
The two processes in earning the right to ask a favour are:
• Giving away information (to be helpful)
• Being open for any help you may need
Let’s look at these two processes in turn.
Giving Away Information
Whether it is acciden
There are many ways to market a product or a service and providing the potential clients and customers with testimonials is one of the best ways to market.The power of testimonials can never be underestimated. People, especially nowadays, will only purchase products or avail services which have been referred to them by people whom they know. But most of the times, this is not an option that is in the hands of the business owner, he has to do the next best thing, which is to get testimonials from his past clients.Testimonials are living statemen
Herein lays the basic secret of networking success:
• You have to become interested in anybody and everybody
• You have to share more about yourself than you may have done in the past
It is out this mutual exchange of knowledge that network contacts will connect and start to offer support, help, advice, favours, referrals and other benefits on a regular basis.
Core Processes
Developing a conscious understanding of this giving and sharing strategy can take some time and some practice.
In her book ‘How to master networking’, Robyn Henderson calls this process earning the right to ask a favour of another person, or giving without hooks. Both of these statements imply two processes that operate pretty much at the same time (and neither of them necessarily out first reaction).
The two processes in earning the right to ask a favour are:
• Giving away information (to be helpful)
• Being open for any help you may need
Let’s look at these two processes in turn.
Giving Away Information
Whether it is acciden
Having your resume on a web site can be a real advantage. For some, it is just the right tool to say "Hey, I'm up to speed on technology." So if you are in the computer field or telecommunications, it's really a must.I also recommend it for those of you who are heavy into networking. If you pass out your card at lots of business functions, put your web resume address right on your card - you'd be surprised at how intriguing a web address can be. People just love to travel to a wide variety of sites. You'll be surprised at how many will
It is out this mutual exchange of knowledge that network contacts will connect and start to offer support, help, advice, favours, referrals and other benefits on a regular basis.
Core Processes
Developing a conscious understanding of this giving and sharing strategy can take some time and some practice.
In her book ‘How to master networking’, Robyn Henderson calls this process earning the right to ask a favour of another person, or giving without hooks. Both of these statements imply two processes that operate pretty much at the same time (and neither of them necessarily out first reaction).
The two processes in earning the right to ask a favour are:
• Giving away information (to be helpful)
• Being open for any help you may need
Let’s look at these two processes in turn.
Giving Away Information
Whether it is acciden
In my earlier article “Who’s Got The Monkey Now? How To Find Out How Well You Manage Your Time” (http://www.nationallearning.com.au/index_files/HowToMakePeopleFeelBetterAtWork.htm) , I suggested that you may be caring for a cageful of monkeys (other people’s problems) unless you are managing your time effectively, and in particular delegating.For managers, there are two key aspects to successful delegation: Having people to whom one can delegate, andSelecting the most appropriate tasks to delegate If
The two processes in earning the right to ask a favour are:
• Giving away information (to be helpful)
• Being open for any help you may need
Let’s look at these two processes in turn.
Giving Away Information
Whether it is accidental or planned, formal or informal, random or structured, in discussion with other people the effective networker offers his or her knowledge, skills, ideas, resources, guidance or data freely – without any ‘hooks’ or expectations that repayment is due in any form. In fact, the only immediate benefit may be the pleasure to be derived from assisting someone with information that was of value to them.
Whilst the giver expects nothing in return, the receiver has a very positive experience and memory of you upon which they can act (if they so choose) in the future. If they do, either directly or indirectly, at some indeterminate time, you may receive some reciprocal benefit.
Along with openly offering any possible help and support, the effect networker does not operate as a one-way helper or super person/white knight/angel coming to the rescue of everyone else, but never personally in need of assistance. He or she also talks realistically about personal goals, tasks, challenges, problems and general issues, and acknowledges feeling vulnerable in not being able to do everything single-handedly. Being open means being receptive to help when it is offered and, on occasions, asking networking contacts if they can suggest ideas, strategies or approaches that could assist you.
Two-Way Process
These two processes operate at the same time and together to create a cycle through which ‘favours’ are continually offered to all who participate. These favours are both offered and taken in order to keep the network strong and capable of growing to include more and more people.
This process is called ‘reciprocity’. It simply means that effective networking is a coin with two sides rather than just one. You can’t have one without the other.
Successful networking is therefore about:
• Giving and receiving
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