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Actual for You - Increasing Sales In Regional Areas - Woodland Designs Propagates New Growth
Marketing is an ongoing journey for your business.That might seem like an obvious statement, but the actions of many small business owners might indicate otherwise. For many you build a web site, or create a brochure, or go to a few networking events and then you wait for results to happen. Effective marketing rarely works like that.It takes regular and consistent effort to keep your pipeline full of good high-quality leads that you can work on converting into paying clients. It doesn't have to be an all-consuming effort, but it does take consistent effort.Here are four ideas for continuously moving your marketing forward:<
o Good for staff morale/team spirit
Show Me the Money!
It's difficult for us to quantify the dollar value of new work resulting from our efforts. Like many service-based companies, our sales cycle is fairly lengthy. However, we did generate a number of strong leads on the day that will most likely lead to sizeable contracts. We also know from experience that face-to-face contact is one of our strongest and longest lasting forms of promotion. Working with Eyes Wide Open over the years has taught us the value of having strong and consistent branding. Events such as this help to reinforce our local presence. Our professional appearance and attitude sets are far apart from our competitors. Although service based companies
There are many people who feel that to make money in todays market and in the future, you must work off of advisory fees and not commissions.An Investment or Financial Adviser is someone who manages a portfolio or advises a person what to do in their portfolio. For these services, an Adviser can retain a fee for doing so. They operate much like an Accountant or an Attorney would. Rather than directly sell a security for commission, they will receive a fixed percentage of the assets they manage. The license that most of them receive is the SERIES 65 (Registered Investment Advisor). What makes this arrangement attractive for the Adviser is that your income
Since doing the Eyes Wide Open Strategic Stock take in 2002, Woodland Designs has grown to become the Blue Mountains' leading garden design and horticultural company. Always on the lookout for new forms of promotion, Felicity Hallam, one of Woodland Designs directors, put the company on show at the local community festival. With invaluable assistance from Eyes Wide Open, Woodland Designs' first foray into public shows was a success. Felicity explains how they did it, what worked and what they'll do differently next time.
The Event
We booked a space at the Black heath Rhododendron Festival, which is one of our community's headline annual events. The Festival is in early November when spring is at its peek. The reasons we chose this event included:
o Low pressure - this was our first attempt, so we didn't want the pressure of a major trade show
o Access to our market
o Low cost
What were Our Objectives?
We'd been contemplating using festivals and shows in our local area as a form of promotion for some time. We had many objectives, some of the major one's being:
o Reaching people new to our area
o Educating people about what we do
o Distributing promotional material - mainly our very popular postcards
o Being active in the community. Since ours is a small and close community, supporting community events and showing leadership reflects well on us.
o Collecting names for our email bulletin list
o Trial run. If this event was successful, we intended to make regular appearances at similar events a permanent part of our promotional plan.
It's All in the Planning
We began by making a thorough plan. We sat down and discussed our objectives then developed the plan around them. Our display consisted of two main parts; a garden display and our documented portfolio and sample plans. The garden display was to attract attention and the portfolio and sample plans were to educate people about the services we offer. Once we had our plan roughed out we took our ideas to Eyes Wide Open. The outstanding team at EWO helped us refine our plan by challenging our thinking on a number of aspects including our processes for following up from the event. Prior to the day we assembled our display off-site as a trial run. This re-assured us our display would be suitably eye catching and helped things run more smoothly when assembling the display on the day of the event. Staffing the display was an important consideration, rotating the personnel meant our presentation remained fresh and enthusiastic for the entire show?
How Did It Turn Out?
Overall the event was a resounding success. We achieved all our objectives plus a few extras. Transporting and assembling the display went smoothly due to our prior planning. The event turned out to be an excellent way to build team cohesion and pride in the company. We are particularly happy with the following benefits that emerged from the day.
o Community involvement
o Reinforcement of our message
o Market research
o Confirmed the value of having a professional website as a point of difference
o Our garden plan presentation was very popular
o Our promotional material, particularly our postcards were well received
o Re-contacting existing clients
o Forced us to update our portfolio, website etc.
o Taking part in the festival helped us stand out from the competition. None of our competitors are putting the same effort into promotion.
o Good for staff morale/team spirit
Show Me the Money!
It's difficult for us to quantify the dollar value of new work resulting from our efforts. Like many service-based companies, our sales cycle is fairly lengthy. However, we did generate a number of strong leads on the day that will most likely lead to sizeable contracts. We also know from experience that face-to-face contact is one of our strongest and longest lasting forms of promotion. Working with Eyes Wide Open over the years has taught us the value of having strong and consistent branding. Events such as this help to reinforce our local presence. Our professional appearance and attitude sets are far apart from our competitors. Although service based companies
Owing a freight brokerage business can be very rewarding and profitable. But as a freight broker, you know that your business is very cash intensive. Your drivers depend on you to be paid on time. However, clients can take up to 60 days to pay for their loads.So you end up caught in the middle. Caught between drivers that need cash now and clients that want to pay slowly. The math does not work. And unless you have a nice cash cushion in the bank, something has to give.Trying to get a business loan won’t help. Banks only give business loans to companies that have a great history and solid track record. But what if your track record isn’t great or
o Access to our market
o Low cost
What were Our Objectives?
We'd been contemplating using festivals and shows in our local area as a form of promotion for some time. We had many objectives, some of the major one's being:
o Reaching people new to our area
o Educating people about what we do
o Distributing promotional material - mainly our very popular postcards
o Being active in the community. Since ours is a small and close community, supporting community events and showing leadership reflects well on us.
o Collecting names for our email bulletin list
o Trial run. If this event was successful, we intended to make regular appearances at similar events a permanent part of our promotional plan.
It's All in the Planning
We began by making a thorough plan. We sat down and discussed our objectives then developed the plan around them. Our display consisted of two main parts; a garden display and our documented portfolio and sample plans. The garden display was to attract attention and the portfolio and sample plans were to educate people about the services we offer. Once we had our plan roughed out we took our ideas to Eyes Wide Open. The outstanding team at EWO helped us refine our plan by challenging our thinking on a number of aspects including our processes for following up from the event. Prior to the day we assembled our display off-site as a trial run. This re-assured us our display would be suitably eye catching and helped things run more smoothly when assembling the display on the day of the event. Staffing the display was an important consideration, rotating the personnel meant our presentation remained fresh and enthusiastic for the entire show?
How Did It Turn Out?
Overall the event was a resounding success. We achieved all our objectives plus a few extras. Transporting and assembling the display went smoothly due to our prior planning. The event turned out to be an excellent way to build team cohesion and pride in the company. We are particularly happy with the following benefits that emerged from the day.
o Community involvement
o Reinforcement of our message
o Market research
o Confirmed the value of having a professional website as a point of difference
o Our garden plan presentation was very popular
o Our promotional material, particularly our postcards were well received
o Re-contacting existing clients
o Forced us to update our portfolio, website etc.
o Taking part in the festival helped us stand out from the competition. None of our competitors are putting the same effort into promotion.
o Good for staff morale/team spirit
Show Me the Money!
It's difficult for us to quantify the dollar value of new work resulting from our efforts. Like many service-based companies, our sales cycle is fairly lengthy. However, we did generate a number of strong leads on the day that will most likely lead to sizeable contracts. We also know from experience that face-to-face contact is one of our strongest and longest lasting forms of promotion. Working with Eyes Wide Open over the years has taught us the value of having strong and consistent branding. Events such as this help to reinforce our local presence. Our professional appearance and attitude sets are far apart from our competitors. Although service based companies
Corporations and limited liability companies use corporate kits to preserve a record of their corporate details, as part of the mandatory compliance with the corporate formalities set by the Federal government. The Federal government requires corporations and limited liability companies to maintain important corporate records including records of annual meetings of directors and shareholders, stock transactions and current shareholder information.A corporate kit usually comes in the form of a folder or binder that holds important papers needed for the routine maintenance and smooth running of the corporation's administration activities. A corporate kit g
How Did It Turn Out?
Overall the event was a resounding success. We achieved all our objectives plus a few extras. Transporting and assembling the display went smoothly due to our prior planning. The event turned out to be an excellent way to build team cohesion and pride in the company. We are particularly happy with the following benefits that emerged from the day.
o Community involvement
o Reinforcement of our message
o Market research
o Confirmed the value of having a professional website as a point of difference
o Our garden plan presentation was very popular
o Our promotional material, particularly our postcards were well received
o Re-contacting existing clients
o Forced us to update our portfolio, website etc.
o Taking part in the festival helped us stand out from the competition. None of our competitors are putting the same effort into promotion.
o Good for staff morale/team spirit
Show Me the Money!
It's difficult for us to quantify the dollar value of new work resulting from our efforts. Like many service-based companies, our sales cycle is fairly lengthy. However, we did generate a number of strong leads on the day that will most likely lead to sizeable contracts. We also know from experience that face-to-face contact is one of our strongest and longest lasting forms of promotion. Working with Eyes Wide Open over the years has taught us the value of having strong and consistent branding. Events such as this help to reinforce our local presence. Our professional appearance and attitude sets are far apart from our competitors. Although service based companies
Yet another year has sped past. Before we knew it, we’ve been pitch forked into the New Year! Can we make our life in 2005 substantively different or will we continue to make tame resolutions that evaporate on the flimsiest of temptations? This is a question that we need to ask ourselves now more than ever. Deep introspection is the need of the hour; and out of that introspection must flow a resolve that steels us against making the same mistakes that we repeated in 2004. The searing pain that we experienced as we followed the destructive path of the South Asian tsunami should be a starting point. All of us are in mourning.A perverse kind of globalizatio
How Did It Turn Out?
Overall the event was a resounding success. We achieved all our objectives plus a few extras. Transporting and assembling the display went smoothly due to our prior planning. The event turned out to be an excellent way to build team cohesion and pride in the company. We are particularly happy with the following benefits that emerged from the day.
o Community involvement
o Reinforcement of our message
o Market research
o Confirmed the value of having a professional website as a point of difference
o Our garden plan presentation was very popular
o Our promotional material, particularly our postcards were well received
o Re-contacting existing clients
o Forced us to update our portfolio, website etc.
o Taking part in the festival helped us stand out from the competition. None of our competitors are putting the same effort into promotion.
o Good for staff morale/team spirit
Show Me the Money!
It's difficult for us to quantify the dollar value of new work resulting from our efforts. Like many service-based companies, our sales cycle is fairly lengthy. However, we did generate a number of strong leads on the day that will most likely lead to sizeable contracts. We also know from experience that face-to-face contact is one of our strongest and longest lasting forms of promotion. Working with Eyes Wide Open over the years has taught us the value of having strong and consistent branding. Events such as this help to reinforce our local presence. Our professional appearance and attitude sets are far apart from our competitors. Although service based companies
A lot of people think that they're just going to get a job in the medical billing industry, like it's the same as going to a Burger King and telling the manager that you know how to throw a hamburger patty on a grill and some fries in a vat of oil. This is not so the case with medical billing, regardless of what part of the industry you get into. There is extensive training involved and a number of rules and regulations that you need to be aware of. On top of all that, you better have a good handle on technology because most medical billing is pretty advanced in that area.For example. Let's take the job of the medical biller. First of all, you need
o Good for staff morale/team spirit
Show Me the Money!
It's difficult for us to quantify the dollar value of new work resulting from our efforts. Like many service-based companies, our sales cycle is fairly lengthy. However, we did generate a number of strong leads on the day that will most likely lead to sizeable contracts. We also know from experience that face-to-face contact is one of our strongest and longest lasting forms of promotion. Working with Eyes Wide Open over the years has taught us the value of having strong and consistent branding. Events such as this help to reinforce our local presence. Our professional appearance and attitude sets are far apart from our competitors. Although service based companies might not think of festivals and shows as a major possibility for promotion, we have found that these events can be an exciting and rewarding form of publicity. Appearing at shows has now become a permanent part of our promotional plan.
Tips
o Give yourself sufficient lead-time for planning and organizing. For a first show, about a month is reasonable.
o Think about the type of questions people will ask you on the day and write down planned responses.
o Have a trial run of your display before the show so you can iron out any glitches before the day.
o Be welcoming. Try to engage people in conversation rather than bombard them with a high-pressure sales pitch.
o Include something unexpected or attention grabbing in your display. This will help draw a crowd and will be a good conversation starter.
Woodland Designs is a garden design and horticultural company based in the Blue Mountains, near Sydney, NSW, Australia.
http://www.eyeswideopen.com.au/
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