d defensive position.

With the aid of my NLP training I was able to re-create parts of my self-image and arrive in situations where I had to make sales in a much more relaxed and confident frame of mind.

To my way of thinking it is imperative that any tools I learn about should be easy to use. It’s no good having a whole armoury of knowledge if you can’t put it into practice and make it work for you. So, whe

As I took my first tentative steps up the career ladder I worked out that there was an element of selling in any job. Everyone has to make sales and that scared the hell out of me.

The way I look at it is that to get anywhere in life you have to persuade other people to your point of view at some time. And persuading other people to do what you want or to think like you think is what effective selling is all about.

The problem I had, and I guess most people face similar kinds of challenges, was nervousness or stress. The moment I got into any situation where I had to persuade other people, I lost confidence. I became a bundle of nerves.

Having been a Business Coach now for more than a decade I now know that stress afflicts the majority of people when they have to put their opinion on the line in an important situation.

So, how does someone who is ambitious to build a business overcome their greatest enemy? For me it was a matter of getting my self image sorted out. The challenge was that I just didn’t see myself as a salesman. In fact I thought of sales people as being a somewhat “uncouth” and “flashy” breed of people.

It took me a while to come round to thinking that selling is probably the highest and most valuable skill in business. When I started my own business I soon came to realise that it was a matter of Sell or Starve. So I determined to master the art of making sales.

My lucky break came when someone recommended a book by Dr. Maxwell Maltz, an eminent plastic surgeon. That book led me to understand that I was going into sales meetings carrying a whole lot of junk from my childhood which was putting me into a nervous and defensive position.

With the aid of my NLP training I was able to re-create parts of my self-image and arrive in situations where I had to make sales in a much more relaxed and confident frame of mind.

To my way of thinking it is imperative that any tools I learn about should be easy to use. It’s no good having a whole armoury of knowledge if you can’t put it into practice and make it work for you. So, when

.

The problem I had, and I guess most people face similar kinds of challenges, was nervousness or stress. The moment I got into any situation where I had to persuade other people, I lost confidence. I became a bundle of nerves.

Having been a Business Coach now for more than a decade I now know that stress afflicts the majority of people when they have to put their opinion on the line in an important situation.

So, how does someone who is ambitious to build a business overcome their greatest enemy? For me it was a matter of getting my self image sorted out. The challenge was that I just didn’t see myself as a salesman. In fact I thought of sales people as being a somewhat “uncouth” and “flashy” breed of people.

It took me a while to come round to thinking that selling is probably the highest and most valuable skill in business. When I started my own business I soon came to realise that it was a matter of Sell or Starve. So I determined to master the art of making sales.

My lucky break came when someone recommended a book by Dr. Maxwell Maltz, an eminent plastic surgeon. That book led me to understand that I was going into sales meetings carrying a whole lot of junk from my childhood which was putting me into a nervous and defensive position.

With the aid of my NLP training I was able to re-create parts of my self-image and arrive in situations where I had to make sales in a much more relaxed and confident frame of mind.

To my way of thinking it is imperative that any tools I learn about should be easy to use. It’s no good having a whole armoury of knowledge if you can’t put it into practice and make it work for you. So, whe

n.

So, how does someone who is ambitious to build a business overcome their greatest enemy? For me it was a matter of getting my self image sorted out. The challenge was that I just didn’t see myself as a salesman. In fact I thought of sales people as being a somewhat “uncouth” and “flashy” breed of people.

It took me a while to come round to thinking that selling is probably the highest and most valuable skill in business. When I started my own business I soon came to realise that it was a matter of Sell or Starve. So I determined to master the art of making sales.

My lucky break came when someone recommended a book by Dr. Maxwell Maltz, an eminent plastic surgeon. That book led me to understand that I was going into sales meetings carrying a whole lot of junk from my childhood which was putting me into a nervous and defensive position.

With the aid of my NLP training I was able to re-create parts of my self-image and arrive in situations where I had to make sales in a much more relaxed and confident frame of mind.

To my way of thinking it is imperative that any tools I learn about should be easy to use. It’s no good having a whole armoury of knowledge if you can’t put it into practice and make it work for you. So, whe

ill in business. When I started my own business I soon came to realise that it was a matter of Sell or Starve. So I determined to master the art of making sales.

My lucky break came when someone recommended a book by Dr. Maxwell Maltz, an eminent plastic surgeon. That book led me to understand that I was going into sales meetings carrying a whole lot of junk from my childhood which was putting me into a nervous and defensive position.

With the aid of my NLP training I was able to re-create parts of my self-image and arrive in situations where I had to make sales in a much more relaxed and confident frame of mind.

To my way of thinking it is imperative that any tools I learn about should be easy to use. It’s no good having a whole armoury of knowledge if you can’t put it into practice and make it work for you. So, whe

d defensive position.

With the aid of my NLP training I was able to re-create parts of my self-image and arrive in situations where I had to make sales in a much more relaxed and confident frame of mind.

To my way of thinking it is imperative that any tools I learn about should be easy to use. It’s no good having a whole armoury of knowledge if you can’t put it into practice and make it work for you. So, when I invented a way to make it easy for me to overcome my nervousness in order to make sales it had to be a toolkit that is easy to use.

Today I know, from the results of others I coach, that my method of overcoming “sales stress” really does make it easy to make sales.