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  • Actual for You - B2B Sales - Establishing Credibility with Referrals & References

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    mer, and you have solved the problem you said you would, then simply ask your new customer for a referral. Start with one, and see how it can compound from there.

    If your customer

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    Referrals & References The easiest way to prove your credentials in any B2B sale situation is through referrals and references. Obviously, if you can have someone refer you to a colleague, a friend or even a competitor, you walk into that door about five steps ahead of anyone else. If any of these referrals have a similar problem to the one you just solved for your customer, there is a 90% chance you will get business from this person and company as well.

    Most of us do not get referrals often enough, and many sales reps don't even ask for referrals at all. There is a simple way to do this, and really all it takes is the ability to ask. If you have and your company has performed well with your customer, and you have solved the problem you said you would, then simply ask your new customer for a referral. Start with one, and see how it can compound from there.

    If your customer c

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    someone refer you to a colleague, a friend or even a competitor, you walk into that door about five steps ahead of anyone else. If any of these referrals have a similar problem to the one you just solved for your customer, there is a 90% chance you will get business from this person and company as well.

    Most of us do not get referrals often enough, and many sales reps don't even ask for referrals at all. There is a simple way to do this, and really all it takes is the ability to ask. If you have and your company has performed well with your customer, and you have solved the problem you said you would, then simply ask your new customer for a referral. Start with one, and see how it can compound from there.

    If your customer

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    e you just solved for your customer, there is a 90% chance you will get business from this person and company as well.

    Most of us do not get referrals often enough, and many sales reps don't even ask for referrals at all. There is a simple way to do this, and really all it takes is the ability to ask. If you have and your company has performed well with your customer, and you have solved the problem you said you would, then simply ask your new customer for a referral. Start with one, and see how it can compound from there.

    If your customer

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    reps don't even ask for referrals at all. There is a simple way to do this, and really all it takes is the ability to ask. If you have and your company has performed well with your customer, and you have solved the problem you said you would, then simply ask your new customer for a referral. Start with one, and see how it can compound from there.

    If your customer

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    mer, and you have solved the problem you said you would, then simply ask your new customer for a referral. Start with one, and see how it can compound from there.

    If your customer cannot give you a referral, the least you should be doing is asking for is a reference. Again, most companies and sales reps do not do this often enough either. There is a simple method of doing this also, but mostly it boils down to asking, and within the reference, discussing how you solved this customer's problem with your solution. You also need to receive their permission to use them as a reference.

    One of the better ways to do this is to have a third party interview your customers. This does two things. It builds credibility with your customer, because you have "hired" a third party to interview them. Almost everyone I have interviewed for someone else has been very impressed by their vendor doing this.

    The third part

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