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  • Actual for You - Extra - Ordinary Prospecting - Make the Gate Keeper Your Ally

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    he decision maker, however it is of high importance you get as much preparatory information about the company before hand.

    Make them your

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    There has been a misconception with a lot of business and salespeople about the importance of the receptionist, secretary, and administrator. A lot of the time they are your 1st contact at a company. Even if it is a workshop, and it is the apprentice, they may be the bosses son or daughter. This person (although a lot of the time is the junior of the company) holds the keys to the important contacts in the company. Not just that, they also can tell you quickly with the right questions, whether or not your product or service will be suitable. Yes you need to talk to the decision maker, however it is of high importance you get as much preparatory information about the company before hand.

    Make them your

    Brand Identity
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    lot of the time they are your 1st contact at a company. Even if it is a workshop, and it is the apprentice, they may be the bosses son or daughter. This person (although a lot of the time is the junior of the company) holds the keys to the important contacts in the company. Not just that, they also can tell you quickly with the right questions, whether or not your product or service will be suitable. Yes you need to talk to the decision maker, however it is of high importance you get as much preparatory information about the company before hand.

    Make them your

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    Make them your

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    at, they also can tell you quickly with the right questions, whether or not your product or service will be suitable. Yes you need to talk to the decision maker, however it is of high importance you get as much preparatory information about the company before hand.

    Make them your

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    he decision maker, however it is of high importance you get as much preparatory information about the company before hand.

    Make them your Ally The worst thing you can do is get on the wrong side of this person. They can make your life a misery. If they are the junior, then they are probably bossed around by everyone and may feel not appreciated. You can brighten that person's day up with some interesting conversation. NCR's founder, John H. Patterson, in 1884 asked his top sales person, what made him successful and he said something quite simple, the secret to selling is making a friend. Let's start this by making a friend at the front line. It sure makes the call a lot easier next time. Sometimes it m

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