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    Marketing 101
    Marketing is based on the importance of customers to a business and has two important principles:1.All company policies and activities should be directed toward satisfying customer needs.2.Profitable sales volume is more important than maximum sales volume.To best use these principles, a small business shou
    rt if white space sells)
  • Summarize old jobs (over 8-10 years), use bullets to highlight key achievements of more recent ones
  • If the beginning knocks 'em dead, you'll have a distinct advantage over most other candidates...who leave 'em yawning. If the resume has ample white space between the shockingly good quanitifed accomplishments during your car

    How to Outshine More Qualified Competition with Business Awareness Training
    Don’t think you stand a chance of getting that dream job everyone else is going for?Think it’ll probably go to some hugely qualified ubergeek with every qualification under the sun and more experience?Guess again!Here’s a little known fact about why you can beat superior competition to the interview and eve
    Every word of a resume costs something. Does that sound foreign to you? It shouldn't.

    Somebody is reading that resume. Maybe several people. That person's time is worth money. The more time you take to sell yourself in your resume and your cover letter, the more "expensive" your resume is for the people reading it.

    That's really where one-page rule for resumes came from. It's still a good rule of thumb, but I recommend using two-pages if you have more than a couple years of solid, quantifiable experience. Whatever length you decide on, remember that words cost. You want to keep it as short as you can without compromising the marketing effectiveness of the document.

    Consider the typical recruiter combing through hundreds of resumes for a particular position. If it takes him 30 minutes to read your career novella, you're doomed. If it takes him 5 second to read your kickin' summary of highly targeted, dollar-quantified career accomplishments...well, if you listen closely, you'll hear angels singing.

    Resume readers like EXTREMELY high ROI on their reading.

    How can you give it to them?

    First, keep it as short as possible. Did I mention you should keep it short? Anyway, remember to keep it short.

    Second, make it easy to read. You can do three things to make it easier:

    • Make the beginning an absolutely fantastic summary of quantified accomplishments and vital skills
    • Format it well, with lots of white space (ask any marketing expert if white space sells)
    • Summarize old jobs (over 8-10 years), use bullets to highlight key achievements of more recent ones

    If the beginning knocks 'em dead, you'll have a distinct advantage over most other candidates...who leave 'em yawning. If the resume has ample white space between the shockingly good quanitifed accomplishments during your care

    Home Healthcare Careers
    One of the fastest growing sectors of the medical industry is that of home health. There are many reasons for this growth, but most important are:The number of aging and infirm citizens in the country.The lower cost of care in relation to hospitals and long term care facilities.The fact health providers con
    e from. It's still a good rule of thumb, but I recommend using two-pages if you have more than a couple years of solid, quantifiable experience. Whatever length you decide on, remember that words cost. You want to keep it as short as you can without compromising the marketing effectiveness of the document.

    Consider the typical recruiter combing through hundreds of resumes for a particular position. If it takes him 30 minutes to read your career novella, you're doomed. If it takes him 5 second to read your kickin' summary of highly targeted, dollar-quantified career accomplishments...well, if you listen closely, you'll hear angels singing.

    Resume readers like EXTREMELY high ROI on their reading.

    How can you give it to them?

    First, keep it as short as possible. Did I mention you should keep it short? Anyway, remember to keep it short.

    Second, make it easy to read. You can do three things to make it easier:

    • Make the beginning an absolutely fantastic summary of quantified accomplishments and vital skills
    • Format it well, with lots of white space (ask any marketing expert if white space sells)
    • Summarize old jobs (over 8-10 years), use bullets to highlight key achievements of more recent ones

    If the beginning knocks 'em dead, you'll have a distinct advantage over most other candidates...who leave 'em yawning. If the resume has ample white space between the shockingly good quanitifed accomplishments during your car

    How To Run A Successful Fundraiser
    This is the first article of a multi-part series on this topic.Part One of this SPECIAL REPORT is about: Organizing Your GroupWould you agree that it's easier complete a job when you have a blueprint to follow? Yes?Also, the exact opposite maybe true which brings us to the old axiom:"Fail to plan, p
    s for a particular position. If it takes him 30 minutes to read your career novella, you're doomed. If it takes him 5 second to read your kickin' summary of highly targeted, dollar-quantified career accomplishments...well, if you listen closely, you'll hear angels singing.

    Resume readers like EXTREMELY high ROI on their reading.

    How can you give it to them?

    First, keep it as short as possible. Did I mention you should keep it short? Anyway, remember to keep it short.

    Second, make it easy to read. You can do three things to make it easier:

    • Make the beginning an absolutely fantastic summary of quantified accomplishments and vital skills
    • Format it well, with lots of white space (ask any marketing expert if white space sells)
    • Summarize old jobs (over 8-10 years), use bullets to highlight key achievements of more recent ones

    If the beginning knocks 'em dead, you'll have a distinct advantage over most other candidates...who leave 'em yawning. If the resume has ample white space between the shockingly good quanitifed accomplishments during your car

    Used Textile Machines is a Flourishing Trade
    Textile business is flourishing in countries such as India, Pakistan, and Bangladesh. The various reasons for the growth of this sector are natural resources, government support (TUFS) technology up gradation fund, ample man power availability etc.In addition to these Quota relaxation has given good hopes for the textile
    First, keep it as short as possible. Did I mention you should keep it short? Anyway, remember to keep it short.

    Second, make it easy to read. You can do three things to make it easier:

    • Make the beginning an absolutely fantastic summary of quantified accomplishments and vital skills
    • Format it well, with lots of white space (ask any marketing expert if white space sells)
    • Summarize old jobs (over 8-10 years), use bullets to highlight key achievements of more recent ones

    If the beginning knocks 'em dead, you'll have a distinct advantage over most other candidates...who leave 'em yawning. If the resume has ample white space between the shockingly good quanitifed accomplishments during your car

    Developing the Unique Selling Proposition
    The “Unique Selling Proposition” advertising campaign was developed by Reeves in 1961. Reeves proposed that marketers offer products different from their competitor’ offerings by developing products that have a special formula, design, or feature. The product or service being marketed must be unique and important to the prosp
    rt if white space sells)
  • Summarize old jobs (over 8-10 years), use bullets to highlight key achievements of more recent ones
  • If the beginning knocks 'em dead, you'll have a distinct advantage over most other candidates...who leave 'em yawning. If the resume has ample white space between the shockingly good quanitifed accomplishments during your career, they'll be drooling well before page two. If you don't make them slog through your summer job at a fast food restaurant back in high school, they'll thank you for it...and keep reading.

    Third, and most important, pay the reader back. This is simple. Imagine you have a budget when you're writing your resume. Every word you write costs, and your remaining budget gets smaller. But if you put in a crystal-clear, highly-targetd, dollar-quantified accomlishment, your remaining budget goes back UP.

    Extending that analogy, your goal is give the reader your resume for free. Better yet, give the reader a profit on your resume. If you do that, you'll be in the select group that gets interviews.

    Copyright (c) by Roy Miller

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