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    No More Ms Nice Person
    Too often I hear experienced businesswomen putting forward the idea that the best quality women bring to business is our nurturing ability, and it makes my blood boil. Worse still is when this ‘pearl’ has the usual ‘be assertive not aggressive’ rule tagged onto it. Does anyone really believe that the individuals advocating this blah got to the top by cuddling competitors, playing coochie-coo with a disgruntled colleague or by soothing a grazed ego with an Elastoplast and a kiss?More likely is that
    spotlight.

    So It Is With Public Speaking

    Most people say, "One-on-one I'm fine. It's only when I'm in front of a group that I get nervous." If you can speak confidently and clearly one-on-one, it means you already know the content and can convey it well (like skating perfectly in rehearsal). The problem comes when a speech coa

    Public Relations for Rubber Industry
    The rubber industry has gone through a rocky reload in recent years due to tire failures. Obviously, tires are the number one product that the rubber industry makes. If you'll recall the Ford Explorers were having tip over problems and it was blamed on under inflated Firestone tires.Of course Ford and Firestone were under the gun to solve this issue and the Firestone tires were recalled. Many people went out and bought new tires for their Ford Explorers and many people who had Firestone tires on o
    Imagine you are the most amazing figure skater who ever lived. When rehearsing in a peaceful, empty rink, you demonstrate the ultimate in athleticism and artistry. You defy the laws of gravity as you leap in the air, landing with flawless precision. You spin with effortless grace and power; you execute jumps other skaters only dream about. On that ice, you are in your element, doing what you love to do and doing it perfectly.

    In rehearsal, that is.

    The next day, you enter the same rink for the big competition. When you look into the stands, you see thousands of eyeballs on you. As you begin your program, you skate self-consciously, hesitantly. You stumble on moves you usually don't even have to think about. You forget what comes next. You wobble and bobble and barely get through the program on your feet.

    Now, consider this: Your frustrated coach barrels up to you and bellows, "That's it! From now on, we're spending two extra hours a day in rehearsal until you get this right in competition!" Question: Will that tactic solve the problem? Of course not, because the problem is not in the realm of the skating. (Remember, you skated the program perfectly 24 hours ago.) The problem is in the realm of the EYEBALLS. You can skate until your feet fall off, but until you make peace with those eyeballs, you will continue to stumble in the spotlight.

    So It Is With Public Speaking

    Most people say, "One-on-one I'm fine. It's only when I'm in front of a group that I get nervous." If you can speak confidently and clearly one-on-one, it means you already know the content and can convey it well (like skating perfectly in rehearsal). The problem comes when a speech coac

    Consultative Business Process Outsourcing (BPO)
    Outsourcing = Global MomentumThe global business landscape has changed dramatically in the last couple of years thanks to growth of outsourcing. Outsourcing has gained strength as a management strategy for sustaining global growth as well competitive advantage to overcome the challenges of ever growing business complexities. So whether it’s a Fortune 100 transnationals or even a small enterprise, everyone is looking at outsourcing as a key growth engine thanks to the increased levels of proces
    On that ice, you are in your element, doing what you love to do and doing it perfectly.

    In rehearsal, that is.

    The next day, you enter the same rink for the big competition. When you look into the stands, you see thousands of eyeballs on you. As you begin your program, you skate self-consciously, hesitantly. You stumble on moves you usually don't even have to think about. You forget what comes next. You wobble and bobble and barely get through the program on your feet.

    Now, consider this: Your frustrated coach barrels up to you and bellows, "That's it! From now on, we're spending two extra hours a day in rehearsal until you get this right in competition!" Question: Will that tactic solve the problem? Of course not, because the problem is not in the realm of the skating. (Remember, you skated the program perfectly 24 hours ago.) The problem is in the realm of the EYEBALLS. You can skate until your feet fall off, but until you make peace with those eyeballs, you will continue to stumble in the spotlight.

    So It Is With Public Speaking

    Most people say, "One-on-one I'm fine. It's only when I'm in front of a group that I get nervous." If you can speak confidently and clearly one-on-one, it means you already know the content and can convey it well (like skating perfectly in rehearsal). The problem comes when a speech coa

    Business Relationships: What We Can Learn From Charities
    If you’re an entrepreneur, you’ve undoubtedly learned that your success depends on your relationships, be it with your customers, suppliers, and other business people in your industry. You may have had someone give you valuable advice, teach you a skill, or provide constructive criticism. It’s true that even if you’re a solo entrepreneur, you can’t do it alone.More and more businesses are finding value in joint ventures, strategic alignments, and co-branding. How do these businesses find each othe
    s you usually don't even have to think about. You forget what comes next. You wobble and bobble and barely get through the program on your feet.

    Now, consider this: Your frustrated coach barrels up to you and bellows, "That's it! From now on, we're spending two extra hours a day in rehearsal until you get this right in competition!" Question: Will that tactic solve the problem? Of course not, because the problem is not in the realm of the skating. (Remember, you skated the program perfectly 24 hours ago.) The problem is in the realm of the EYEBALLS. You can skate until your feet fall off, but until you make peace with those eyeballs, you will continue to stumble in the spotlight.

    So It Is With Public Speaking

    Most people say, "One-on-one I'm fine. It's only when I'm in front of a group that I get nervous." If you can speak confidently and clearly one-on-one, it means you already know the content and can convey it well (like skating perfectly in rehearsal). The problem comes when a speech coa

    Media Training: How To Speak During a Media Interview
    WHITE NOISEA client recently told me about a fascinating new approach to television advertising. Some advertisers, she said, are producing 30 second commercials without even a hint of sound.That approach goes counter to every rule of television advertising. Since the combination of visual messages and audio allows for the greatest probability of the advertiser’s message actually sinking in, sound is a critical element. Plus, since so many people leave the room during commercials, advertisers w
    Question: Will that tactic solve the problem? Of course not, because the problem is not in the realm of the skating. (Remember, you skated the program perfectly 24 hours ago.) The problem is in the realm of the EYEBALLS. You can skate until your feet fall off, but until you make peace with those eyeballs, you will continue to stumble in the spotlight.

    So It Is With Public Speaking

    Most people say, "One-on-one I'm fine. It's only when I'm in front of a group that I get nervous." If you can speak confidently and clearly one-on-one, it means you already know the content and can convey it well (like skating perfectly in rehearsal). The problem comes when a speech coa

    Launch Pad to a New Job?
    The point at which you decide to look for a new job is a great time to take stock. After all when you move to a new job you are going to be in a different company in a new role which will take up a considerable part of your life. It make sense to ensure that it matches what you need at a personal level as well as meeting your economic and career development goals.Getting clear about what it is we really want, what’s important to us, is not something most of us spend much time on. This can be parti
    spotlight.

    So It Is With Public Speaking

    Most people say, "One-on-one I'm fine. It's only when I'm in front of a group that I get nervous." If you can speak confidently and clearly one-on-one, it means you already know the content and can convey it well (like skating perfectly in rehearsal). The problem comes when a speech coach says, "OK, we're going to have you rehearse the speech five more times in the conference room to make sure you get it right when you present in front of the Board." Emphasizing the content and delivery has limited value because it attacks the problem from the realm of the SPEAKING. But where most people suffer most is in the realm of the EYEBALLS.

    Sure, you're more likely to withstand the eyeballs if you feel confident in your material, but the discomfort will still be there. Techniques and gimmicks (like "picture the audience naked" or "start with a joke" or "look at the back wall if you're too nervous to make eye contact") won't help either. These tricks just put up a barrier; they don't solve the problem.

    So what is the answer? Realize that the problem is not that you don't know how to speak; it's that you're not used to being THE CENTER OF ATTENTION. You see those eyeballs and suddenly you're thrust outside of your comfortable anonymity into the shocking realization that someone is actually paying attention. You shy away from the attention, the intense energy. But ironically, the energy in those eyeballs can energize and comfort you-once you let it in.

    Yes, eyeballs almost always have positive energy behind them because listeners want you to succeed. Even if you face grouches in the crowd, you can count at least a few po

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