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  • Actual for You - Presentation Pitfalls Series: Top 10 Content Mangement Mistakes

    This Costs You Money
    Important news: Maxwell Goodcat gets mail.And this could cost your business money.Here's why:First, as you might guess from the name, Maxwell is a cat. He does not subscribe to magazines, fill out product warranty cards, or belong to associations. And (most important) he does not have a credit card or a check book.But he does have a web page. LINKAnd because of this, he receives advertising mail.Some of it comes from companies that use direct mail to attract customers.And some of it comes from a company that sells mailing lists--most likely to the companies in the first group.How did this happen?A web crawler found Maxwell's page, grabbed his name and
    letters stand for) and, when in doubt, define any terms that could possibly be unfamiliar.

    7) Planning backwards.

    Many people begin to prepare a presentation by thinking, "What do I have that's cool?" (meaning visual aids, support points, stories, examples, etc.) Then they ask themselves, "How can I work it in?" This is backwards. Decide on what you want to accomplish

    Interview Perspectives - The Interviewer Who Wouldn't Stop Talking
    In my practice I’ve come across all sorts of interview feedback from my clients, but this one stands out as being worthy of bringing to your attention.This is an account of John’s interview and the interviewer who wouldn’t stop talking.With all of my clients we cover the importance of interview preparation; knowing what you have to offer and being able to discuss why you want the job and are the most suitable candidate. In addition having the confidence to conduct the interview on an equal footing with the interviewer so you can make your decision about whether the job is right for you.All of this depends on actually taking part in the interview of course and if the interviewer – through incom
    Here, David Letterman style, are what I consider to be the Top 10 most common mistakes presenters make when organizing and preparing their content:

    10) Not setting the stage.

    An introduction should be more than just "Hello. Today we'll be discussing _____." If you just jump into the content without setting up the presentation, it can get you off to a jumpy, disjointed start. An introduction should give the audience a sense of who you are, what you're there to do, and what's in it for them to listen.

    9) Using ineffective notes.

    It's almost always wise to have some notes handy to make sure you don't forget anything important, but if your notes are hard to follow or are distracting for the audience, they defeat the purpose. Trying to read from a crowded page of word-for-word narrative is a killer because you look down and have trouble looking up for fear that you'll never find your place again. Disorganized papers or cards can be cumbersome and messy. Keep clear, concise, key-word-or-key-phrase-only notes handy to simply jog your memory, not serve as an unnecessary crutch.

    8) Using jargon or acronyms that leave the audience bewildered.

    When a listener hears a word or phrase he/she is not familiar with it causes what I call a "cerebral derailment". The listener's mind is chugging along happily with you until he/she hears an unfamiliar term and suddenly the mind jumps the tracks to wonder, "What does that mean?" Always define acronyms (even if you're sure they know what the letters stand for) and, when in doubt, define any terms that could possibly be unfamiliar.

    7) Planning backwards.

    Many people begin to prepare a presentation by thinking, "What do I have that's cool?" (meaning visual aids, support points, stories, examples, etc.) Then they ask themselves, "How can I work it in?" This is backwards. Decide on what you want to accomplish

    How to Find the Right Career
    The search for the right career is a delicate process. You shouldn't rush into anything. Take your time, and really examine all of the necessary aspects of your career before you decide that you want to stick with it for a long time.The first thing you need to examine is yourself. What are your interests? What are you good at? What are the things you enjoy doing? Take the time to list or journal these things over the course of a couple of days. You may even think of more things that you can do as you go on in this process, but this is a start. Think about what is most important to you in a job. Do you value money or enjoyment more? Which is better, job stability or speedy promotion? Would you like and offic
    start. An introduction should give the audience a sense of who you are, what you're there to do, and what's in it for them to listen.

    9) Using ineffective notes.

    It's almost always wise to have some notes handy to make sure you don't forget anything important, but if your notes are hard to follow or are distracting for the audience, they defeat the purpose. Trying to read from a crowded page of word-for-word narrative is a killer because you look down and have trouble looking up for fear that you'll never find your place again. Disorganized papers or cards can be cumbersome and messy. Keep clear, concise, key-word-or-key-phrase-only notes handy to simply jog your memory, not serve as an unnecessary crutch.

    8) Using jargon or acronyms that leave the audience bewildered.

    When a listener hears a word or phrase he/she is not familiar with it causes what I call a "cerebral derailment". The listener's mind is chugging along happily with you until he/she hears an unfamiliar term and suddenly the mind jumps the tracks to wonder, "What does that mean?" Always define acronyms (even if you're sure they know what the letters stand for) and, when in doubt, define any terms that could possibly be unfamiliar.

    7) Planning backwards.

    Many people begin to prepare a presentation by thinking, "What do I have that's cool?" (meaning visual aids, support points, stories, examples, etc.) Then they ask themselves, "How can I work it in?" This is backwards. Decide on what you want to accomplish

    KPO Companies - New Cost Saving Possibility?
    In comparison to the Business Process Outsourcing, which centers on process expertise, knowledge process outsourcing deals with knowledge expertise. Employees of KPO companies are to possess substantial technical and analytical skills.There are of course certain circumstances, which enhance the massive appearance of KPO companies. Several developed countries, such as the USA or the UK and other countries of Western Europe lack highly-skilled specialists in different spheres of knowledge, such as for example IT sphere, Research and Development, engineering design, financial risk management, and others. Therefore, the businesses have to use the services of numerous KPO
    read from a crowded page of word-for-word narrative is a killer because you look down and have trouble looking up for fear that you'll never find your place again. Disorganized papers or cards can be cumbersome and messy. Keep clear, concise, key-word-or-key-phrase-only notes handy to simply jog your memory, not serve as an unnecessary crutch.

    8) Using jargon or acronyms that leave the audience bewildered.

    When a listener hears a word or phrase he/she is not familiar with it causes what I call a "cerebral derailment". The listener's mind is chugging along happily with you until he/she hears an unfamiliar term and suddenly the mind jumps the tracks to wonder, "What does that mean?" Always define acronyms (even if you're sure they know what the letters stand for) and, when in doubt, define any terms that could possibly be unfamiliar.

    7) Planning backwards.

    Many people begin to prepare a presentation by thinking, "What do I have that's cool?" (meaning visual aids, support points, stories, examples, etc.) Then they ask themselves, "How can I work it in?" This is backwards. Decide on what you want to accomplish

    Business to Business (B2B) Marketing Strategies
    In today’s competitive financial atmosphere, more and more business organizations are realizing the advantages of marketing services and products to other businesses. Unlike B2C (consumer marketing), B2B (business to business) is a complex marketing field, which needs a new form of idea and a different set of talents. B2B marketing strategy involves a set of programs that are coupled with the target market opportunities so that attain organizational goals. Framing this strategy includes three steps, target market choice, setting marketing objectives, and developing the B2B marketing program.Consider a situation where a firm decides to market its products or services to all consumers or to some business. Her
    at leave the audience bewildered.

    When a listener hears a word or phrase he/she is not familiar with it causes what I call a "cerebral derailment". The listener's mind is chugging along happily with you until he/she hears an unfamiliar term and suddenly the mind jumps the tracks to wonder, "What does that mean?" Always define acronyms (even if you're sure they know what the letters stand for) and, when in doubt, define any terms that could possibly be unfamiliar.

    7) Planning backwards.

    Many people begin to prepare a presentation by thinking, "What do I have that's cool?" (meaning visual aids, support points, stories, examples, etc.) Then they ask themselves, "How can I work it in?" This is backwards. Decide on what you want to accomplish

    Getting Traffic Through Publicity
    If your reading this, you must be online and most likely have a website. You must also be interested in making money from this website, but there is only one way you can do that- traffic and lots of it.You may have done those calculations in your head, which you use to try and justify getting really cheap, ineffective traffic by the bucketful. You might have signed up for those “guaranteed traffic” scams by thinking that “if only ?% bought, I’d be a millionaire!”It doesn’t work because most traffic is entirely unfocused and the focused traffic is extremely expensive.Publicity driven traffic doesn’t work that way.When you use publicity to promote your site, you will get 55 gallon barre
    letters stand for) and, when in doubt, define any terms that could possibly be unfamiliar.

    7) Planning backwards.

    Many people begin to prepare a presentation by thinking, "What do I have that's cool?" (meaning visual aids, support points, stories, examples, etc.) Then they ask themselves, "How can I work it in?" This is backwards. Decide on what you want to accomplish and then ask "What do I have in the way of support that would help me meet that objective?" If you plan backwards you may very well end up with a bunch of interesting information that is of no value to the listeners.

    6) Not knowing your objective and/or not sharing it.

    In addition to being clear on the point you want to make, you should also be clear on the objective you wish to achieve. Do you want the audience to make a decision? Show them the options and ask for a decision. If you need their cooperation, make sure you explain why you need them and how they can help you. If your goal is to familiarize them with a topic, make that clear so you don't get bogged down in excess detail. Both you and your audience should be clear on what you're there to accomplish.

    5) Not providing "signposts".

    Imagine that you can get a new set of information two ways: 1) you can read it in a report or 2) you can listen to it in a presentation. What advantages do you have when you're reading that you don't have when you're listening?

    • You can go at your own pace

    • You can re-read things that you found confusing

    • You can skip sections that don't interest you

    • You can see when a new topic begins (because of section titles or white space)

    • You can make notes

    • You can file it away for future reference.

    None of these options are available to your listeners. To the audience, your ideas are just sounds in the ether, so to make

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