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    Defining Your Brand
    Brands can become the de facto standard but you need to make sure that you define your brand in your own terms in a positive way. Everyone has heard of Kleenex or even Aspirin. These are both brands of a product that have become a word for the product itself. You can likely think of others that fall into this category. The products these companies produce are used by so many people that the brand name and product become like one. It is unlikely that most companies will achieve this high a level of brand recognition but you can use some of their techniques to create your own brand. Before you begin branding your product or service, you need to identify what it is that you are trying to brand. If it is you, then all the co
    u get to the front, take a deep breath, calmly look at your entire audience and smile. One of the biggest mistakes presenters make is to begin talking as soon as they get up to the front, or even worse, as they are walking there. When you take time to look at your audience before you speak, you begin to establish that critical connection with them. You also give the audience sufficient time to focus on you and what you are about to say.

    Look directly at the faces of your audience members, not over their heads. Eye contact is one of the most important aspects of speaking. An easy way to get over stage fright is to look at the faces of individual audience members and just talk to that one person instead of the entire audience. Rotate the people you talk to – someone on the left, so

    One Thing They Never Taught You Whilst Working In An Advertising Agency - Or A Marketing Department
    And that’s the human desire for interaction,If this had been taught and the lesson put into everyday practise then billions of pounds and dollars would never have been poured down the black hole of television advertising!So let’s review that desire in terms of the marketing of products and, at the same time, hope that those people working in or with advertising agencies read this simple lesson and learn a little of what they should have already known and been doing on behalf of their clients.All advertising is a form of learning whereby the advertiser is asking people to change their behaviour after learning the benefits of the products or services on offer. However, we all tend to filter out informa
    If you’re ready to kick your career or business up to the next level, then make it a goal to become a powerful presenter. People view savvy communicators as being more capable, intelligent, and knowledgeable than those individuals who have difficulty in communicating their ideas. You can quickly gain the status of an expert in your field when you are able to present your ideas effectively.

    Although many things go into giving a successful talk, I’d like to focus on one area that is very easy to apply – using body movements and gestures. When you use body movements and gestures appropriately, your presentation takes on a certain sense of aliveness that is often hard to accomplish when you use words alone.

    Harness the Power of Gestures

    Gestures include your posture, the movement of your eyes, hands, face, arms and head, as well as your entire body. They help to support or reinforce a particular thought or emotion. If our gestures support our statements, we are communicating with a second sense. People tend to understand and remember messages better when more than one sense is reached.

    Winston Churchill was a master at using gestures to powerfully bring home his point. During World War II, Churchill rallied the citizens of Great Britain to continue their fight against overwhelming odds. He often visited the neighborhoods of London, which had been devastated by bombs and walked through them with his fingers held up in the sign of a “V”. This victory sign accompanied his famous message, "Never give in. Never, never, never give in." This gesture so powerfully communicated Churchill’s message that soon people gained greater resolve to continue fighting whenever they saw the victory sign.

    Another reason that using appropriate gestures is so critical to your presentation is that communication does not just consist of words. Less than 10% of the words we use in speaking gets through to others. On the other hand, over 55% of our body language is communicated to others very clearly. Whether you are trying to sell your product or service to a client or you are trying to persuade a group of people to change their behavior, it is critical that your words and gestures match. Many people have sabotaged their messages because their words were saying one thing, while their bodies were saying the exact opposite.

    Can you think of a time when someone told you that he would be able to do something while his head was shaking no? Which did you believe, the words or the gesture? When your body movements are congruent with your words, your message will have a very powerful impact on your audience.

    Make the Most Out of Movements

    People will begin to make judgments about you as soon as you stand up. The time to begin using effective body movements is when you walk to your position in front of a group. Stand up tall and walk with a strong posture. Let your body communicate that you have something important to say and the audience needs to hear it. If your posture is slouched, they will feel that you aren’t convinced about your message and they will begin doubting you before you have uttered a single word.

    When you get to the front, take a deep breath, calmly look at your entire audience and smile. One of the biggest mistakes presenters make is to begin talking as soon as they get up to the front, or even worse, as they are walking there. When you take time to look at your audience before you speak, you begin to establish that critical connection with them. You also give the audience sufficient time to focus on you and what you are about to say.

    Look directly at the faces of your audience members, not over their heads. Eye contact is one of the most important aspects of speaking. An easy way to get over stage fright is to look at the faces of individual audience members and just talk to that one person instead of the entire audience. Rotate the people you talk to – someone on the left, som

    What Does She Have That I Don't?
    Have you ever asked yourself why a competitor’s business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding.But exactly what is branding, anyway? Think of branding as predefining what a company is all about in the minds of its clients. Good branding differentiates your products and services in a positive way that really sticks in the minds of potential customers.Let’s say you have been traveling around town without your morning coffee and are getting just a little cranky. Quick! What’s the first coffee shop chain that comes to mind? Chances are, you thought of Starbucks. Why?*Attractive and easi
    ment of your eyes, hands, face, arms and head, as well as your entire body. They help to support or reinforce a particular thought or emotion. If our gestures support our statements, we are communicating with a second sense. People tend to understand and remember messages better when more than one sense is reached.

    Winston Churchill was a master at using gestures to powerfully bring home his point. During World War II, Churchill rallied the citizens of Great Britain to continue their fight against overwhelming odds. He often visited the neighborhoods of London, which had been devastated by bombs and walked through them with his fingers held up in the sign of a “V”. This victory sign accompanied his famous message, "Never give in. Never, never, never give in." This gesture so powerfully communicated Churchill’s message that soon people gained greater resolve to continue fighting whenever they saw the victory sign.

    Another reason that using appropriate gestures is so critical to your presentation is that communication does not just consist of words. Less than 10% of the words we use in speaking gets through to others. On the other hand, over 55% of our body language is communicated to others very clearly. Whether you are trying to sell your product or service to a client or you are trying to persuade a group of people to change their behavior, it is critical that your words and gestures match. Many people have sabotaged their messages because their words were saying one thing, while their bodies were saying the exact opposite.

    Can you think of a time when someone told you that he would be able to do something while his head was shaking no? Which did you believe, the words or the gesture? When your body movements are congruent with your words, your message will have a very powerful impact on your audience.

    Make the Most Out of Movements

    People will begin to make judgments about you as soon as you stand up. The time to begin using effective body movements is when you walk to your position in front of a group. Stand up tall and walk with a strong posture. Let your body communicate that you have something important to say and the audience needs to hear it. If your posture is slouched, they will feel that you aren’t convinced about your message and they will begin doubting you before you have uttered a single word.

    When you get to the front, take a deep breath, calmly look at your entire audience and smile. One of the biggest mistakes presenters make is to begin talking as soon as they get up to the front, or even worse, as they are walking there. When you take time to look at your audience before you speak, you begin to establish that critical connection with them. You also give the audience sufficient time to focus on you and what you are about to say.

    Look directly at the faces of your audience members, not over their heads. Eye contact is one of the most important aspects of speaking. An easy way to get over stage fright is to look at the faces of individual audience members and just talk to that one person instead of the entire audience. Rotate the people you talk to – someone on the left, so

    Fundraising: Who Should Benefit?
    Donating to charity is rewarding and gratifying. From world-changing events such as the 9/11 terrorism to hurricane Katrina, we have opened our hearts and checkbooks to aid the victim’s families with unprecedented giving. As each new tragedy unfolds, we still are able dig even deeper. This is also true on a local level. The neighborhood soccer, little league, school drama club and religious groups have always received generous support in their quest to raise funds for trips, uniforms, and various other projects.The giver needs to understand where the money is going and how it will be used. Depending on the charity, a portion may be used to cover administration expenses or pay for salaries and overhead. This should
    erfully communicated Churchill’s message that soon people gained greater resolve to continue fighting whenever they saw the victory sign.

    Another reason that using appropriate gestures is so critical to your presentation is that communication does not just consist of words. Less than 10% of the words we use in speaking gets through to others. On the other hand, over 55% of our body language is communicated to others very clearly. Whether you are trying to sell your product or service to a client or you are trying to persuade a group of people to change their behavior, it is critical that your words and gestures match. Many people have sabotaged their messages because their words were saying one thing, while their bodies were saying the exact opposite.

    Can you think of a time when someone told you that he would be able to do something while his head was shaking no? Which did you believe, the words or the gesture? When your body movements are congruent with your words, your message will have a very powerful impact on your audience.

    Make the Most Out of Movements

    People will begin to make judgments about you as soon as you stand up. The time to begin using effective body movements is when you walk to your position in front of a group. Stand up tall and walk with a strong posture. Let your body communicate that you have something important to say and the audience needs to hear it. If your posture is slouched, they will feel that you aren’t convinced about your message and they will begin doubting you before you have uttered a single word.

    When you get to the front, take a deep breath, calmly look at your entire audience and smile. One of the biggest mistakes presenters make is to begin talking as soon as they get up to the front, or even worse, as they are walking there. When you take time to look at your audience before you speak, you begin to establish that critical connection with them. You also give the audience sufficient time to focus on you and what you are about to say.

    Look directly at the faces of your audience members, not over their heads. Eye contact is one of the most important aspects of speaking. An easy way to get over stage fright is to look at the faces of individual audience members and just talk to that one person instead of the entire audience. Rotate the people you talk to – someone on the left, so

    Time for Change Management; Franchisees Too Quick to Blame Franchisors for Their Own Failures
    In reviewing the complaints of franchisees over the last 20-years we see some similarities to the over all society as a whole. Franchisees are often too quick to Blame their Franchisors for their Own Failures, insufficient capital and poor use of business acumen.Why is this you wonder? Well, although few talk about this, I believe it has a lot to do with the way our nation is leaning towards a socialist view point, coupled with such notable infamous reality Television Series such as; The Apprentice, with Donald Trump. It is much about the blame game and to that point it is much about our political structures and media.We noted after Hurricane Katrina that everyone wanted to know whose fault it was? Well it
    n someone told you that he would be able to do something while his head was shaking no? Which did you believe, the words or the gesture? When your body movements are congruent with your words, your message will have a very powerful impact on your audience.

    Make the Most Out of Movements

    People will begin to make judgments about you as soon as you stand up. The time to begin using effective body movements is when you walk to your position in front of a group. Stand up tall and walk with a strong posture. Let your body communicate that you have something important to say and the audience needs to hear it. If your posture is slouched, they will feel that you aren’t convinced about your message and they will begin doubting you before you have uttered a single word.

    When you get to the front, take a deep breath, calmly look at your entire audience and smile. One of the biggest mistakes presenters make is to begin talking as soon as they get up to the front, or even worse, as they are walking there. When you take time to look at your audience before you speak, you begin to establish that critical connection with them. You also give the audience sufficient time to focus on you and what you are about to say.

    Look directly at the faces of your audience members, not over their heads. Eye contact is one of the most important aspects of speaking. An easy way to get over stage fright is to look at the faces of individual audience members and just talk to that one person instead of the entire audience. Rotate the people you talk to – someone on the left, so

    Tracking Your Advertising and Marketing Dollars
    Are you getting the proper return on investment of your advertising dollar? Do you feel that your marketing dollars and advertising expenditures are getting the results that you want? How do you track your advertising and marketing dollar expenses? Do you survey customers to make sure how they learned about your products or services?Have you considered the ratio of advertising dollars to new customers? Are you sure that your advertising dollar delivery is sending the proper message to your target market and potential customers? What methods do you have a place for tracking advertising and marketing dollars? Do you have a sophisticated system or are you relying on the data that the last advertising representat
    u get to the front, take a deep breath, calmly look at your entire audience and smile. One of the biggest mistakes presenters make is to begin talking as soon as they get up to the front, or even worse, as they are walking there. When you take time to look at your audience before you speak, you begin to establish that critical connection with them. You also give the audience sufficient time to focus on you and what you are about to say.

    Look directly at the faces of your audience members, not over their heads. Eye contact is one of the most important aspects of speaking. An easy way to get over stage fright is to look at the faces of individual audience members and just talk to that one person instead of the entire audience. Rotate the people you talk to – someone on the left, someone towards the middle, a person on the right, someone in the front, etc. This will help you maintain rapport with the entire group, while allowing you to feel at ease.

    A further advantage of maintaining good eye contact is that it will help you gauge how your message is coming across to the group. If you are trying to explain something and members of the audience give you blank stares, then you need to adjust your words so they can better understand you.

    Use Conversational Gestures

    Like Winston Churchill, you should strive to incorporate gestures into your talk. People naturally use gestures in conversations. They are not on the spot, so they easily move their arms and hands and make facial expressions to illustrate the points they are trying to make. However, an amazing thing happens when people stand up in front of a group to speak. They suddenly think, "Oh no! What am I going to do with these things attached to my shoulders?" and they either don't move them at all or they move them awkwardly. Gestures should be a natural extension of who we are. Presenters should strive to be themselves. They should be as spontaneous with their movements as if they were talking to their family or friends.

    Practice Makes Natural

    A good way to be comfortable with gestures is to know your speech well. Several of the most outstanding speakers offer the same piece of advice: "The key to effectively using gestures is to know your material so well, to be so well prepared, that your gestures will flow naturally." Practice your speech and know it well so that you can enjoy sharing your message with others.

    Become a master at using your body to support your words. Have fun with gestures, be yourself, and you will certainly present your message with power and pizzazz.

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