Actual for You - Business

Interview Tip: Companies Hire People They Like
All things being equal, companies hire people they like.Obviously, skills are important and you are not likely to get a job just because you’re nice if you don’t appear able to do the job.But given a qualified candidate who comes across as likeable and an equally qualified candidate who gives the hiring manager the impression that they are going to be a problem, the hiring manager will undoubtedly hire the likeable candidate.It seems fairly obvious to state this but the question is really:What makes one person come across as likeable and another person come across like a jerk?Some people are just naturally likeable and immediately come across as such.Some people give the impression of being aloof especially if they are quiet or detached and are perceived to be socially inept and as a result, not likeable.Some people are good

ime when people arrive to meet each other, allow 20 minutes for the presentation, 10 minutes for questions and a few minutes at the end to continue chatting to co-workers.

The History of Franchising - The Creation of the Franchise Business
The franchise business has been around a long time, in fact they go back as far back as the 1850’s. The notion of selling off a business or a part of a business in order to expand into new areas usually came from the lack of investment funds from the business owner. Through their creativity they were able to keep the business alive by selling franchise opportunities to would-be entrepreneurs.While the business of franchising has grown over the years it all had to start somewhere. The concept of franchise businesses began with none other than the sewing machine manufacturer, Singer.The Singer Franchise Business OpportunityIn the 1850’s the Singer Company produced sewing machines but didn’t have enough capital to actually pay their salesmen salaries. Instead, they created a network of dealers. These first franchise owners paid Singer a fee to work in a particula

Although there are any number of different networking groups and events you can attend, some of the best networking can occur within your organisation. To build your profile and reputation internally and understand “who’s who in the zoo” it is worth investing time to get to know the people around you. Here are some suggestions of activities you could try to boost your internal networking skills.

Volunteer for the social committee. Every business (large or small) has a social committee (sometimes is it informal) designed to create fun activities to get to know co-workers. Invest some of your time to help the team create some fun and energy in your workplace. Organise a variety of events – some costing money, others that are free, some that include family members or partners and some that involved outside activity i.e. company picnic – you can all meet in a park, take your own food, provide sports equipment and plan to have fun. This activity also allows others to meet your extended family and help learn more about you. If you want to keep it strictly to those you work with, organise an event where you can meet people during the week and participate in an activity i.e. ten pin bowling or the movies. By choosing a week night it means people are not giving up their weekend. At Christmas hold an event to help a charity by collecting gifts or tinned food to donate to the needy.

Arrange a Lunchtime self-development session. Determine a topic you and your colleagues would be interested in, then simply invite someone into your organisation to give a brief presentation allowing time for questions and answers. You don’t need to pay this person; they may be an internal expert you invite. Choose someone who is an expert in his or her topic area. When organising the meeting, set up the agenda so that there is time when people arrive to meet each other, allow 20 minutes for the presentation, 10 minutes for questions and a few minutes at the end to continue chatting to co-workers.

Being Available to Your Clients is Truly Appreciated
My clients have grown to love the fact that I’m available quickly. If they e-mail me, chances are great that I’ll be sitting at my PC ready for their e-mail and in most cases; I have an e-mail back to them within five-ten minutes. My clients have always commented on this ability of mine and how much they appreciate my responsiveness and timeliness. So, how can you achieve this for your own business? It’s easy!Be Available.Okay, I know you are probably thinking “Duh, you just said that” but I wanted to be sure you really got it. If you want your clients to appreciate your responsiveness, be available at your computer at various intervals during the day and have your e-mail open – ready to accept new inbound mail. Set yourself up a schedule if you have other priorities and try to check in with your e-mail once an hour. If time does not allow that, set you

(large or small) has a social committee (sometimes is it informal) designed to create fun activities to get to know co-workers. Invest some of your time to help the team create some fun and energy in your workplace. Organise a variety of events – some costing money, others that are free, some that include family members or partners and some that involved outside activity i.e. company picnic – you can all meet in a park, take your own food, provide sports equipment and plan to have fun. This activity also allows others to meet your extended family and help learn more about you. If you want to keep it strictly to those you work with, organise an event where you can meet people during the week and participate in an activity i.e. ten pin bowling or the movies. By choosing a week night it means people are not giving up their weekend. At Christmas hold an event to help a charity by collecting gifts or tinned food to donate to the needy.

Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media
Reporters, by nature, are curious people.If you can get them to come to your web site, they will probably poke around and spend a few minutes there, learning about your business and your capabilities.If your web site is any good, this should make them more likely to interview you in the future.So in your press releases, go one step beyond merely listing your basic contact info.Think creatively and come up with a clever reason for reporters and readers to go to your web site.For instance: offer them a list of ten tips, or links to additional resources about the topic at hand. Or – anything. Mention it in your release, and include a link.You might even include a list of top ten tips specifically for members of the media: "Top 10 poor financial decisions that young, ambitious reporters make."Once reporters get to your web site, make th

ment and plan to have fun. This activity also allows others to meet your extended family and help learn more about you. If you want to keep it strictly to those you work with, organise an event where you can meet people during the week and participate in an activity i.e. ten pin bowling or the movies. By choosing a week night it means people are not giving up their weekend. At Christmas hold an event to help a charity by collecting gifts or tinned food to donate to the needy.

How Harnessing the Power of Headlines Can BOOST Profits for Your Business
Marketing guru Gene Schwartz wrote: "Your headline has only one job – to stop your prospect and compel him to read the second sentence of your ad."You can apply that to any marketing piece you write, including print ads, brochures, emails, web pages, letters and more. Without a compelling headline most readers will stop right there, and then discard the rest. And your message will nose-dive into oblivion.Think about it, if you run an ad in your local paper, do you think anyone will be looking out for it (apart from your mum)? Heck no! It has to almost wave or yell at them to make readers notice. If your headline doesn't do that, the rest of your ad will go unread. Outcome = no sales.Heading for ?29m in salesIf Schwartz hadn't bothered to come up with a half-decent headline, the company he wrote for would never have sold 1.98 million copi

te to the needy.

Stop the Madness!
Or, why hype, hyperbole and too many claims will turn off readers and potential buyers every time!What’s wrong with a lot of hype and “fantastic” claims about a product? Plenty.· First, your readers and potential buyers aren’t stupid, so don’t talk to them as if they were. · Don’t make a claim you can’t authenticate with documentation or an objective test. This is fairly simple – it means don’t lie. · Finally, the Federal Trade Commission (FTC) is relentlessly on the lookout for consumer fraud – advertisers selling but not delivering what they promise.Know your limitations There are plenty of “hypers” out there, selling a “miracle” pill, weight-loss machine, slicer/dicer, you name it. But just take the time to look closely at the next 20 or so ads, articles and web pages you see and you’ll very likely realize that most companies play it

ime when people arrive to meet each other, allow 20 minutes for the presentation, 10 minutes for questions and a few minutes at the end to continue chatting to co-workers.

Start Friday night drinks after work. Suggest your team finish at 5.00 on Friday afternoon and all meet at a local bar or caf?. Invite other teams that you work with to join you. Meet from 5.00 – 6.00 PM so it isn’t a late night and still allows people to meet other Friday evening commitments. Pick a central location close to the office and make it a regular event. After a month it will gain momentum and people will know you are there and will join you when they leave the office.

Organise a lunchtime sports team. This is a great way to build teamwork internally and also get to know people from other areas within the organisation. Put up a notice or send an email asking for interested parties and then form a team i.e. basketball, football, tennis, soccer team are all fun and easy to organise. Find an oval, park or gym close to the office you can use and set a regular time and day each week to meet. This is a great way to also get fresh air and exercise while networking. You might even like to get everyone to contribute some funds and organise team t-shirts to wear, your organisation may even have some you can use!

Hold a quarterly breakfast forum and invite the CEO. Make an appointment with your CEO’s Personal Assistant and advise them you would like to invite the CEO to a quarterly breakfast where they can meet the team and also answer questions they might have. Once you get approval from the PA, book the next quarter’s date and find a suitable venue (preferably close to the office). Each person pays for their own breakfast so it doesn’t cost the company any money. Make arrangements with a caf? close to the office or in-house catering if you have it, and start at 7.30 and finish by 8.45. This allows people to meet, ask the CEO questions and get involved in discussions.

Seek out (or start) a mentor program. Identify people you would like to learn from within the organisation and approach them about being mentored for 6 months. If your organisation already has a mentoring program, sign up and get involved.

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A personal SWOT analysis is a powerful tool when facing change in your life or career. Take your skills, talents and abilities to the next level.

Share this article with coworkers in an email and enter your TOTAL SCORE in the Subject Line, ask for a reply to see how your score relates to others in your organization. Trust is a fundamental foundation for any relationship, business or personal. Without it, the relationship has defined limits and greater risk of gradual erosion or collapse. With Trust, the relationship is exponentially stronger than the sum of the individual contributors.

Finally. You're marketing has paid off and you've successfully landed yourself a new client. Now, the real work begins. But make no mistake, your marketing efforts are far from over. As a matter of fact, they've only just begun!

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