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Actual for You - Hocus Pocus Focus (Part 2)
What’s the Best Thing about Newsletters? ined, “Stories
allow a person to feel and see information as well as factually understand it . . .
because you ‘hear’ the information factually, visually and emotionally, it is more
likely to be imprinted on your brain in a way that it sticks with you longer, with very
little effort on your part.”Newsletters are something that a business should not take for granted. It’s one effective way of maintaining a solid relationship with your customers. Basically, the newsletters are the means used by marketers to boost up their brand. It’s a way of keeping your customers informed about your company.What’s the best thing about newsletters? You have the chance to heighten your brand awareness. You are able to communicate with your prospects in a more intimate level. This is where the trust building comes in. You see the chief aim of a business is to attract the attention of customers, to secure their trust in your products and capabilities. And this goal can be achieved with ease when you create newsletters for your company.Generally speaking, newsletters are produced every month. It is also dependent on what specific field you’re working on. You can also do it every week provided that you frequently have something new to offer to your customers. Since it’s an update that you give to your customers about your company, it’s important that you consider how to secure their interest each time you would produce one.The Printing Aspect There are many choices that you can make when it comes newsletter printing. You have the option if you will go for an in-house printing or ask some professional assistance from a commercial printer. If you want to get away with troubles, then it’s highly suggested that you hire a professional newsletter printer. The majority of the printers that are at hand offer efficient newsletter Magic tricks, owing to the importance of patter for an effective presentation, are ideally suited for illustrating key points through stories. A visual magic trick combined with patter related directly to the point being made is an unbeatable combination. The language in the story appeals to the left hemispheric logic circuits while the illusion and the metaphor it represents appeals to the holistic right hemisphere. The result is a powerful learning tool. 4. Use magic to conclude the learning segment. Business Management A Skill To Learn! “When we are absorbed in anything we are unaware of time; and so it seems to pass
quickly.” Magician Sam SharpeManagement is a skill, some have it inborn and some have to inculcate it by learning and taking courses. However, all of us have to learn business management, since business is a wide term with a lot of elements involved.Business management is something like the proverb, teach a man to fish and he will never go hungry in his lifetime. In the same way after you learn business management skills you can be sure that you will not be looking back, you will gain confidence to manage your business efficiently and effectively.You will then gain an insight into the effort and hard work you will require to put in your business, business management skills will always help you sail through any difficulties you may be presented in the course of managing business.Your business requires planning and doing several things at a time, but to do that you need to be trained in your respective field in details. You can also use business management books available widely to help you gain knowledge and expertise in this field. A business manager also has to understand performance of his business and financial aspects of a business without which he will be no good for a business.A business manager needs to be an all rounder, he requires all skills, he has to be a Jack of all trades and master of all too. Any handicap would affect a business negatively; therefore, learning new skills everyday will only be profitable. Once you become a businessman, if you hire employees, the responsibility of providing them work and money depends on yo This is part two of a two-part article that focuses on magicians and trainers. In Part
One, we discovered that magicians and trainers have a number of similarities. We
discovered that both: With these comparisons between magicians and trainers in mind, we will next turn our attention to the placement of magic in the learning environment. In this article, Hocus Pocus Focus Part 2 will determine when to use magic, and what magic to use. When to Use Magic Within the progression of a training program, there are four specific times when magic is appropriate. 1. Use magic to begin the learning segment. In my early days, I performed magic at children’s birthday parties. Often the children where keyed up and needed to settle down before I could begin. Instead of waiting for them to settle, I would invite them (so that we could “introduce” ourselves to each other) to shout their names out as loudly as they could. Once they had shouted their excess energy out and were ready to focus on the show, I would begin the performance. In a similar fashion, most movies begin with a prologue that teases the audience with fragments of information. The intent of the prologue is not to begin the story, but rather to stall for time until everyone is seated, to capture the attention of those already seated and to place the audience in the proper mood for the story to follow. Magic, when placed in this kick-off position, functions in a like manner. It provides an interesting way to begin without really beginning. The trainees who have arrived on time receive extra value while the late arrivals don’t miss critical instruction. An introductory magic illusion also captures learner attention, drawing them in and releasing tension in the process. And, if the magic trick you place here directly relates to your content, it will provide your learner with a frame of reference for the content that follows. 2. Use magic to refocus energy. When performing in nightclubs, I often found that the audience's attention would wander. It's not that those audiences weren't enjoying the show. Rather it was the fact that there were more stimuli present than the average person could simultaneously absorb. To recapture wandering attention, I would present a flashy, attention capturing, illusion. As a result, the patrons would pay closer attention lest they miss any future illusions. In the training or classroom, learner focus also wanders. Learning can be hard work and any learner, even the most attentive, will occasionally tune the trainer out. The best defense against a lack of attention is to place the suggestion in the learner’s mind that paying attention is vital. This can sometimes be accomplished with the force of the content alone, but occasionally the content requires help. A well-placed magic trick tied to the subject matter can help. It suggests that interesting things occur in this classroom and that, in order catch it all attention is required. In addition, when a session is focused and serious, a magic trick can provide some levity, much as a steam valve functions on a pressure cooker, releasing excess tension in a safe and timely manner. 3. Use magic to illustrate a key point. In learning, some of the most effective points are made through metaphorical stories. (A metaphor is a figure of speech where a word, a phrase or an item from one context is applied in another context.) As Peg Neuhauser explained, “Stories allow a person to feel and see information as well as factually understand it . . . because you ‘hear’ the information factually, visually and emotionally, it is more likely to be imprinted on your brain in a way that it sticks with you longer, with very little effort on your part.” Magic tricks, owing to the importance of patter for an effective presentation, are ideally suited for illustrating key points through stories. A visual magic trick combined with patter related directly to the point being made is an unbeatable combination. The language in the story appeals to the left hemispheric logic circuits while the illusion and the metaphor it represents appeals to the holistic right hemisphere. The result is a powerful learning tool. 4. Use magic to conclude the learning segment. Change Management In Six Sigma In my early days, I performed magic at children’s birthday parties. Often the children where keyed up and needed to settle down before I could begin. Instead of waiting for them to settle, I would invite them (so that we could “introduce” ourselves to each other) to shout their names out as loudly as they could. Once they had shouted their excess energy out and were ready to focus on the show, I would begin the performance. In a similar fashion, most movies begin with a prologue that teases the audience with fragments of information. The intent of the prologue is not to begin the story, but rather to stall for time until everyone is seated, to capture the attention of those already seated and to place the audience in the proper mood for the story to follow. Magic, when placed in this kick-off position, functions in a like manner. It provides an interesting way to begin without really beginning. The trainees who have arrived on time receive extra value while the late arrivals don’t miss critical instruction. An introductory magic illusion also captures learner attention, drawing them in and releasing tension in the process. And, if the magic trick you place here directly relates to your content, it will provide your learner with a frame of reference for the content that follows. 2. Use magic to refocus energy. When performing in nightclubs, I often found that the audience's attention would wander. It's not that those audiences weren't enjoying the show. Rather it was the fact that there were more stimuli present than the average person could simultaneously absorb. To recapture wandering attention, I would present a flashy, attention capturing, illusion. As a result, the patrons would pay closer attention lest they miss any future illusions. In the training or classroom, learner focus also wanders. Learning can be hard work and any learner, even the most attentive, will occasionally tune the trainer out. The best defense against a lack of attention is to place the suggestion in the learner’s mind that paying attention is vital. This can sometimes be accomplished with the force of the content alone, but occasionally the content requires help. A well-placed magic trick tied to the subject matter can help. It suggests that interesting things occur in this classroom and that, in order catch it all attention is required. In addition, when a session is focused and serious, a magic trick can provide some levity, much as a steam valve functions on a pressure cooker, releasing excess tension in a safe and timely manner. 3. Use magic to illustrate a key point. In learning, some of the most effective points are made through metaphorical stories. (A metaphor is a figure of speech where a word, a phrase or an item from one context is applied in another context.) As Peg Neuhauser explained, “Stories allow a person to feel and see information as well as factually understand it . . . because you ‘hear’ the information factually, visually and emotionally, it is more likely to be imprinted on your brain in a way that it sticks with you longer, with very little effort on your part.” Magic tricks, owing to the importance of patter for an effective presentation, are ideally suited for illustrating key points through stories. A visual magic trick combined with patter related directly to the point being made is an unbeatable combination. The language in the story appeals to the left hemispheric logic circuits while the illusion and the metaphor it represents appeals to the holistic right hemisphere. The result is a powerful learning tool. 4. Use magic to conclude the learning segment. The SKINNY on Radio Advertising in without really beginning. The trainees who have arrived
on time receive extra value while the late arrivals don’t miss critical instruction. An
introductory magic illusion also captures learner attention, drawing them in and
releasing tension in the process. And, if the magic trick you place here directly
relates to your content, it will provide your learner with a frame of reference for the
content that follows.From meager beginnings in 1920, radio has grown with us to be a major player in advertising. The radio industry says they get about 8 percent of all advertising bucks. Not bad when you consider the many ways to hawk your service or productThey get their fair share because radio works. With over twelve THOUSAND radio stations in the country, the music and news they broadcast is everywhere.Radio is the mobile medium. Few cars have TV’s up front, and few drivers can read the New York Times while driving (safely). The advertising on radio targets you passively. You don't have to be looking at it or reading it to get the message.Radio’s strength is drive time. The times of the day when most people are in their cars driving to and from work. You can sound like a pro when you call ‘em AMD and PMD.AMD is morning (AM) drive time, typically 6 to 10am. AMD is traditionally the most expensive radio time because that’s when more people listen.PMD is afternoon (PM) drive and is considered to be 4 to 7pm.Other radio slots are DAY which represents 10a to 4p period and EVE, 7 to midnight.Most radio stations offer two ways to buy ads. Specific placement (I want to be in the Roscoe Billy Bob Show) and ROS (Run of Station) a formula that spreads your announcments into all dayparts, including late night and overnight. Of course there are specials and sponsorships, too.Here are my tips for buying radio ads+ Always use 30 second ads. If you can say the whole Lord's Prayer 2. Use magic to refocus energy. When performing in nightclubs, I often found that the audience's attention would wander. It's not that those audiences weren't enjoying the show. Rather it was the fact that there were more stimuli present than the average person could simultaneously absorb. To recapture wandering attention, I would present a flashy, attention capturing, illusion. As a result, the patrons would pay closer attention lest they miss any future illusions. In the training or classroom, learner focus also wanders. Learning can be hard work and any learner, even the most attentive, will occasionally tune the trainer out. The best defense against a lack of attention is to place the suggestion in the learner’s mind that paying attention is vital. This can sometimes be accomplished with the force of the content alone, but occasionally the content requires help. A well-placed magic trick tied to the subject matter can help. It suggests that interesting things occur in this classroom and that, in order catch it all attention is required. In addition, when a session is focused and serious, a magic trick can provide some levity, much as a steam valve functions on a pressure cooker, releasing excess tension in a safe and timely manner. 3. Use magic to illustrate a key point. In learning, some of the most effective points are made through metaphorical stories. (A metaphor is a figure of speech where a word, a phrase or an item from one context is applied in another context.) As Peg Neuhauser explained, “Stories allow a person to feel and see information as well as factually understand it . . . because you ‘hear’ the information factually, visually and emotionally, it is more likely to be imprinted on your brain in a way that it sticks with you longer, with very little effort on your part.” Magic tricks, owing to the importance of patter for an effective presentation, are ideally suited for illustrating key points through stories. A visual magic trick combined with patter related directly to the point being made is an unbeatable combination. The language in the story appeals to the left hemispheric logic circuits while the illusion and the metaphor it represents appeals to the holistic right hemisphere. The result is a powerful learning tool. 4. Use magic to conclude the learning segment. Get More Customers by Saving Them Time against a lack of attention is to place the suggestion in the learner’s
mind that paying attention is vital. This can sometimes be accomplished with the
force of the content alone, but occasionally the content requires help. A well-placed
magic trick tied to the subject matter can help. It suggests that interesting things
occur in this classroom and that, in order catch it all attention is required. In
addition, when a session is focused and serious, a magic trick can provide some
levity, much as a steam valve functions on a pressure cooker, releasing excess
tension in a safe and timely manner.Personal finance columnist Scott Burns says that one way to find good investment choices is to watch your own spending patterns. After analyzing his own spending, he realized that he had shifted his business to companies that respected his time. In some cases, he was spending more money than he had before, but he was freeing up time he had been spending in stores, standing in line, etc.I can relate. When I had more time than money, I was willing to spend time to save money. These days I find myself less and less willing to do so. I will pay more if it saves me time--and aggravation.With all of us feeling more pressed for time these days, it is likely that your customers are making decisions about where they spend their money based on convenience. Yes, price and quality are important, but time has become an important part of our buying decisions.How does this affect your business? To get and keep customers make it easy for them to do business with you.Don't make them spend a lot of time on the phone or in line.Minimize errors that cause them to spend time returning merchandise or dealing with service issues. Have business hours that conform to their schedules. Go to them instead of making them come to you. Make it easy for them to find what they need on your web site and in your physical location.The less time customers have to spend dealing with you, the more time they have to do the things they want or need to do. 3. Use magic to illustrate a key point. In learning, some of the most effective points are made through metaphorical stories. (A metaphor is a figure of speech where a word, a phrase or an item from one context is applied in another context.) As Peg Neuhauser explained, “Stories allow a person to feel and see information as well as factually understand it . . . because you ‘hear’ the information factually, visually and emotionally, it is more likely to be imprinted on your brain in a way that it sticks with you longer, with very little effort on your part.” Magic tricks, owing to the importance of patter for an effective presentation, are ideally suited for illustrating key points through stories. A visual magic trick combined with patter related directly to the point being made is an unbeatable combination. The language in the story appeals to the left hemispheric logic circuits while the illusion and the metaphor it represents appeals to the holistic right hemisphere. The result is a powerful learning tool. 4. Use magic to conclude the learning segment. Soccer Versus Football: Sports and Sponsorship the American Way ined, “Stories
allow a person to feel and see information as well as factually understand it . . .
because you ‘hear’ the information factually, visually and emotionally, it is more
likely to be imprinted on your brain in a way that it sticks with you longer, with very
little effort on your part.”There is a reason why Americans are disillusioned with what the rest of the world calls football. In addition to being a low-sometimes-no-scoring game, soccer lacks the level of aggression that so defines the American culture. The methodical focus and relative politeness of soccer makes matches monotone to American-breed sports senses.Absent in soccer are the pretentious--even brass--players who know that part of the game involves putting on a good show for the viewing audience and sponsors. In football, cheerleaders and sometimes marching bands help maintain the pep for slow-moving games. In soccer, cheering and spontaneous sing-a-longs are solely fan driven. Also fan-driven is the sea of national pride displayed by each country and the camaraderie between teams and their players. In America, being from the same country rarely equates to unity between the States. Football is a competition not an opportunity to fraternize.More interesting than the first hour and ten minutes of a soccer match are the fans and sometimes, the commercials. More interesting in the first hour and ten minutes of a football game is the game.In many ways, the international soccer audience is very much like the brands that support them--self-promoting. In America, name brands plaster everything mobile and stationary but individuals tend to drive promotions through word of mouth. In an ad overdosed society, it takes much more to garner viewer attention and ultimately consumer loyalty than the “Because I said so,” approach Magic tricks, owing to the importance of patter for an effective presentation, are ideally suited for illustrating key points through stories. A visual magic trick combined with patter related directly to the point being made is an unbeatable combination. The language in the story appeals to the left hemispheric logic circuits while the illusion and the metaphor it represents appeals to the holistic right hemisphere. The result is a powerful learning tool. 4. Use magic to conclude the learning segment. In show biz, there is an old saying about starting strong and finishing even stronger. For successful entertainers, the ending is the high point of the performance. In a similar manner, the conclusion of training is an important moment. The trainees have accomplished something of importance and should be allowed to luxuriate in that achievement. A magic illusion, when placed as a coda to the learning, functions as the exclamation point. It concludes the event in a special, memorable manner. What Magic To Use Change Bag This illusion, and those that follow, can be obtained through the following vendors:
Creative Presentation Resources, Disclaimer: I am not an advertising agent for these organizations. I simply report these vendors to aid you in finding the materials Flash Paper Magic Coloring Book Needle Through Balloon A secondary use for the Needle Through Balloon is to validate the overwhelmed feeling that trainees sometimes feel in the middle of the learning process. I simply acknowledge to the trainees that their heads may feel as if they are ready to explode. Simultaneously, I insert the needle into the balloon. I then assure them that they will eventually absorb the information successfully and that, unlike the balloon, their head will not “pop.” Training Magic
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