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    What’s the Best Thing about Newsletters?
    Newsletters are something that a business should not take for granted. It’s one effective way of maintaining a solid relationship with your customers. Basically, the newsletters are the means used by marketers to boost up their brand. It’s a way of keeping your customers informed about your company.What’s the best thing about newsletters? You have the chance to heighten your brand awareness. You are able to communicate with your prospects in a more intimate level. This is where the trust building comes in. You see the chief aim of a business is to attract the attention of customers, to secure their trust in your products and capabilities. And this goal can be achieved with ease when you create newsletters for your company.Generally speaking, newsletters are produced every month. It is also dependent on what specific field you’re working on. You can also do it every week provided that you frequently have something new to offer to your customers. Since it’s an update that you give to your customers about your company, it’s important that you consider how to secure their interest each time you would produce one.The Printing Aspect There are many choices that you can make when it comes newsletter printing. You have the option if you will go for an in-house printing or ask some professional assistance from a commercial printer. If you want to get away with troubles, then it’s highly suggested that you hire a professional newsletter printer. The majority of the printers that are at hand offer efficient newsletter
    ined, “Stories allow a person to feel and see information as well as factually understand it . . . because you ‘hear’ the information factually, visually and emotionally, it is more likely to be imprinted on your brain in a way that it sticks with you longer, with very little effort on your part.”

    Magic tricks, owing to the importance of patter for an effective presentation, are ideally suited for illustrating key points through stories. A visual magic trick combined with patter related directly to the point being made is an unbeatable combination. The language in the story appeals to the left hemispheric logic circuits while the illusion and the metaphor it represents appeals to the holistic right hemisphere. The result is a powerful learning tool.

    4. Use magic to conclude the learning segment.
    The strongest entertainments have fully satisfying endings. Before Hollywood releases a new movie, it is common practice to screen it for a test audience. If the studio discovers that the test audience dislikes the ending, the ending gets changed. Many films, including Casablanca, Patriot Games, Fatal Attraction and The Bourne Identity have had their ending altered through this process. The alternative is disappointed moviegoers, bad word of mouth and ultimately, poor box office.

    <
    Business Management A Skill To Learn!
    Management is a skill, some have it inborn and some have to inculcate it by learning and taking courses. However, all of us have to learn business management, since business is a wide term with a lot of elements involved.Business management is something like the proverb, teach a man to fish and he will never go hungry in his lifetime. In the same way after you learn business management skills you can be sure that you will not be looking back, you will gain confidence to manage your business efficiently and effectively.You will then gain an insight into the effort and hard work you will require to put in your business, business management skills will always help you sail through any difficulties you may be presented in the course of managing business.Your business requires planning and doing several things at a time, but to do that you need to be trained in your respective field in details. You can also use business management books available widely to help you gain knowledge and expertise in this field. A business manager also has to understand performance of his business and financial aspects of a business without which he will be no good for a business.A business manager needs to be an all rounder, he requires all skills, he has to be a Jack of all trades and master of all too. Any handicap would affect a business negatively; therefore, learning new skills everyday will only be profitable. Once you become a businessman, if you hire employees, the responsibility of providing them work and money depends on yo
    “When we are absorbed in anything we are unaware of time; and so it seems to pass quickly.” Magician Sam Sharpe

    This is part two of a two-part article that focuses on magicians and trainers. In Part One, we discovered that magicians and trainers have a number of similarities. We discovered that both:
    • Were once viewed as miracle workers
    • Are regarded with suspicion by their audiences
    • Practice manipulation of the audience
    • Strive to not remind the audience of the manipulation
    • Direct the audience’s attention toward the outcomes they desire
    • Must control their environment to be effective
    • Suggest the outcomes they expect
    • Must focus their manipulation for the audience’s benefit

    With these comparisons between magicians and trainers in mind, we will next turn our attention to the placement of magic in the learning environment. In this article, Hocus Pocus Focus Part 2 will determine when to use magic, and what magic to use.

    When to Use Magic Within the progression of a training program, there are four specific times when magic is appropriate.

    1. Use magic to begin the learning segment.
    In my opinion, the best instructional designs are those that capture attendee attention immediately while framing up the learning to come without resorting to artificial “icebreakers.” The very word icebreaker implies a counterproductive learning metaphor. Trainers shouldn’t try to break through as if using an ice pick. Instead, the focus should be on melting the cold atmosphere present due to trainee fear and apprehension. Magic is an ideal resource for pulling learners immediately into the presentation without putting them on the spot with a pointless activity.

    In my early days, I performed magic at children’s birthday parties. Often the children where keyed up and needed to settle down before I could begin. Instead of waiting for them to settle, I would invite them (so that we could “introduce” ourselves to each other) to shout their names out as loudly as they could. Once they had shouted their excess energy out and were ready to focus on the show, I would begin the performance.

    In a similar fashion, most movies begin with a prologue that teases the audience with fragments of information. The intent of the prologue is not to begin the story, but rather to stall for time until everyone is seated, to capture the attention of those already seated and to place the audience in the proper mood for the story to follow.

    Magic, when placed in this kick-off position, functions in a like manner. It provides an interesting way to begin without really beginning. The trainees who have arrived on time receive extra value while the late arrivals don’t miss critical instruction. An introductory magic illusion also captures learner attention, drawing them in and releasing tension in the process. And, if the magic trick you place here directly relates to your content, it will provide your learner with a frame of reference for the content that follows.

    2. Use magic to refocus energy.
    Master magician Sam Sharpe once commented, “People will always pay attention so long as they are curious. Keep them guessing and wondering by doing the unexpected. Unpredictability is a key factor in holding attention.”

    When performing in nightclubs, I often found that the audience's attention would wander. It's not that those audiences weren't enjoying the show. Rather it was the fact that there were more stimuli present than the average person could simultaneously absorb. To recapture wandering attention, I would present a flashy, attention capturing, illusion. As a result, the patrons would pay closer attention lest they miss any future illusions.

    In the training or classroom, learner focus also wanders. Learning can be hard work and any learner, even the most attentive, will occasionally tune the trainer out. The best defense against a lack of attention is to place the suggestion in the learner’s mind that paying attention is vital. This can sometimes be accomplished with the force of the content alone, but occasionally the content requires help. A well-placed magic trick tied to the subject matter can help. It suggests that interesting things occur in this classroom and that, in order catch it all attention is required. In addition, when a session is focused and serious, a magic trick can provide some levity, much as a steam valve functions on a pressure cooker, releasing excess tension in a safe and timely manner.

    3. Use magic to illustrate a key point.
    All magic tricks, to be successful, are tied to a story. Magicians call it “patter.” Many would-be magicians have discovered to their sorrow that buying a trick alone is not enough to make them magicians. As magician Dariel Fitzee explained, “The secret is NOT important. The ONLY thing that is important is its favorable impression on the majority of the spectators.” It is often the story that leaves that favorable impression.

    In learning, some of the most effective points are made through metaphorical stories. (A metaphor is a figure of speech where a word, a phrase or an item from one context is applied in another context.) As Peg Neuhauser explained, “Stories allow a person to feel and see information as well as factually understand it . . . because you ‘hear’ the information factually, visually and emotionally, it is more likely to be imprinted on your brain in a way that it sticks with you longer, with very little effort on your part.”

    Magic tricks, owing to the importance of patter for an effective presentation, are ideally suited for illustrating key points through stories. A visual magic trick combined with patter related directly to the point being made is an unbeatable combination. The language in the story appeals to the left hemispheric logic circuits while the illusion and the metaphor it represents appeals to the holistic right hemisphere. The result is a powerful learning tool.

    4. Use magic to conclude the learning segment.
    The strongest entertainments have fully satisfying endings. Before Hollywood releases a new movie, it is common practice to screen it for a test audience. If the studio discovers that the test audience dislikes the ending, the ending gets changed. Many films, including Casablanca, Patriot Games, Fatal Attraction and The Bourne Identity have had their ending altered through this process. The alternative is disappointed moviegoers, bad word of mouth and ultimately, poor box office.

    Change Management In Six Sigma
    Change is the only constant thing in the world and businesses are no exception to this universal principle. The aim of change is bringing about continuous improvement in the competitive world through which businesses hope to surpass their competitors to meet customer needs better than the rest.Change Meets ResistanceYou need to anticipate resistance from unexpected corners while contemplating and proposing change. This could be for the first Six Sigma project or for the subsequent project, despite rigorous results with previous project implementations. Workers may respond by ignoring the change, by refusing or failing to comprehend changes, disagreeing with apparent benefits and resorting to delay tactics and tantrums. Other instances can be ignorance from other sections within the organizations and non-cooperation on projectsManaging The Change In Six SigmaProject leaders understand that most resistance has no valid reasons.1. For example, let us take the case of ignoring the change. People are opposed to change just because they don't want a change. Change entails doing things in a different way, which demands adoptability regardless of its simplicity. They assume ignoring the change proposal will ultimately lead to its withdrawal. Make it an irreversible change, perhaps by associating annual review to the success of the changed process.2. Failure to comprehend is another place to manage the change assertively, although this is not intentional. Handling things can be easier in this case. Use a
    ting to artificial “icebreakers.” The very word icebreaker implies a counterproductive learning metaphor. Trainers shouldn’t try to break through as if using an ice pick. Instead, the focus should be on melting the cold atmosphere present due to trainee fear and apprehension. Magic is an ideal resource for pulling learners immediately into the presentation without putting them on the spot with a pointless activity.

    In my early days, I performed magic at children’s birthday parties. Often the children where keyed up and needed to settle down before I could begin. Instead of waiting for them to settle, I would invite them (so that we could “introduce” ourselves to each other) to shout their names out as loudly as they could. Once they had shouted their excess energy out and were ready to focus on the show, I would begin the performance.

    In a similar fashion, most movies begin with a prologue that teases the audience with fragments of information. The intent of the prologue is not to begin the story, but rather to stall for time until everyone is seated, to capture the attention of those already seated and to place the audience in the proper mood for the story to follow.

    Magic, when placed in this kick-off position, functions in a like manner. It provides an interesting way to begin without really beginning. The trainees who have arrived on time receive extra value while the late arrivals don’t miss critical instruction. An introductory magic illusion also captures learner attention, drawing them in and releasing tension in the process. And, if the magic trick you place here directly relates to your content, it will provide your learner with a frame of reference for the content that follows.

    2. Use magic to refocus energy.
    Master magician Sam Sharpe once commented, “People will always pay attention so long as they are curious. Keep them guessing and wondering by doing the unexpected. Unpredictability is a key factor in holding attention.”

    When performing in nightclubs, I often found that the audience's attention would wander. It's not that those audiences weren't enjoying the show. Rather it was the fact that there were more stimuli present than the average person could simultaneously absorb. To recapture wandering attention, I would present a flashy, attention capturing, illusion. As a result, the patrons would pay closer attention lest they miss any future illusions.

    In the training or classroom, learner focus also wanders. Learning can be hard work and any learner, even the most attentive, will occasionally tune the trainer out. The best defense against a lack of attention is to place the suggestion in the learner’s mind that paying attention is vital. This can sometimes be accomplished with the force of the content alone, but occasionally the content requires help. A well-placed magic trick tied to the subject matter can help. It suggests that interesting things occur in this classroom and that, in order catch it all attention is required. In addition, when a session is focused and serious, a magic trick can provide some levity, much as a steam valve functions on a pressure cooker, releasing excess tension in a safe and timely manner.

    3. Use magic to illustrate a key point.
    All magic tricks, to be successful, are tied to a story. Magicians call it “patter.” Many would-be magicians have discovered to their sorrow that buying a trick alone is not enough to make them magicians. As magician Dariel Fitzee explained, “The secret is NOT important. The ONLY thing that is important is its favorable impression on the majority of the spectators.” It is often the story that leaves that favorable impression.

    In learning, some of the most effective points are made through metaphorical stories. (A metaphor is a figure of speech where a word, a phrase or an item from one context is applied in another context.) As Peg Neuhauser explained, “Stories allow a person to feel and see information as well as factually understand it . . . because you ‘hear’ the information factually, visually and emotionally, it is more likely to be imprinted on your brain in a way that it sticks with you longer, with very little effort on your part.”

    Magic tricks, owing to the importance of patter for an effective presentation, are ideally suited for illustrating key points through stories. A visual magic trick combined with patter related directly to the point being made is an unbeatable combination. The language in the story appeals to the left hemispheric logic circuits while the illusion and the metaphor it represents appeals to the holistic right hemisphere. The result is a powerful learning tool.

    4. Use magic to conclude the learning segment.
    The strongest entertainments have fully satisfying endings. Before Hollywood releases a new movie, it is common practice to screen it for a test audience. If the studio discovers that the test audience dislikes the ending, the ending gets changed. Many films, including Casablanca, Patriot Games, Fatal Attraction and The Bourne Identity have had their ending altered through this process. The alternative is disappointed moviegoers, bad word of mouth and ultimately, poor box office.

    <
    The SKINNY on Radio Advertising
    From meager beginnings in 1920, radio has grown with us to be a major player in advertising. The radio industry says they get about 8 percent of all advertising bucks. Not bad when you consider the many ways to hawk your service or productThey get their fair share because radio works. With over twelve THOUSAND radio stations in the country, the music and news they broadcast is everywhere.Radio is the mobile medium. Few cars have TV’s up front, and few drivers can read the New York Times while driving (safely). The advertising on radio targets you passively. You don't have to be looking at it or reading it to get the message.Radio’s strength is drive time. The times of the day when most people are in their cars driving to and from work. You can sound like a pro when you call ‘em AMD and PMD.AMD is morning (AM) drive time, typically 6 to 10am. AMD is traditionally the most expensive radio time because that’s when more people listen.PMD is afternoon (PM) drive and is considered to be 4 to 7pm.Other radio slots are DAY which represents 10a to 4p period and EVE, 7 to midnight.Most radio stations offer two ways to buy ads. Specific placement (I want to be in the Roscoe Billy Bob Show) and ROS (Run of Station) a formula that spreads your announcments into all dayparts, including late night and overnight. Of course there are specials and sponsorships, too.Here are my tips for buying radio ads+ Always use 30 second ads. If you can say the whole Lord's Prayer
    in without really beginning. The trainees who have arrived on time receive extra value while the late arrivals don’t miss critical instruction. An introductory magic illusion also captures learner attention, drawing them in and releasing tension in the process. And, if the magic trick you place here directly relates to your content, it will provide your learner with a frame of reference for the content that follows.

    2. Use magic to refocus energy.
    Master magician Sam Sharpe once commented, “People will always pay attention so long as they are curious. Keep them guessing and wondering by doing the unexpected. Unpredictability is a key factor in holding attention.”

    When performing in nightclubs, I often found that the audience's attention would wander. It's not that those audiences weren't enjoying the show. Rather it was the fact that there were more stimuli present than the average person could simultaneously absorb. To recapture wandering attention, I would present a flashy, attention capturing, illusion. As a result, the patrons would pay closer attention lest they miss any future illusions.

    In the training or classroom, learner focus also wanders. Learning can be hard work and any learner, even the most attentive, will occasionally tune the trainer out. The best defense against a lack of attention is to place the suggestion in the learner’s mind that paying attention is vital. This can sometimes be accomplished with the force of the content alone, but occasionally the content requires help. A well-placed magic trick tied to the subject matter can help. It suggests that interesting things occur in this classroom and that, in order catch it all attention is required. In addition, when a session is focused and serious, a magic trick can provide some levity, much as a steam valve functions on a pressure cooker, releasing excess tension in a safe and timely manner.

    3. Use magic to illustrate a key point.
    All magic tricks, to be successful, are tied to a story. Magicians call it “patter.” Many would-be magicians have discovered to their sorrow that buying a trick alone is not enough to make them magicians. As magician Dariel Fitzee explained, “The secret is NOT important. The ONLY thing that is important is its favorable impression on the majority of the spectators.” It is often the story that leaves that favorable impression.

    In learning, some of the most effective points are made through metaphorical stories. (A metaphor is a figure of speech where a word, a phrase or an item from one context is applied in another context.) As Peg Neuhauser explained, “Stories allow a person to feel and see information as well as factually understand it . . . because you ‘hear’ the information factually, visually and emotionally, it is more likely to be imprinted on your brain in a way that it sticks with you longer, with very little effort on your part.”

    Magic tricks, owing to the importance of patter for an effective presentation, are ideally suited for illustrating key points through stories. A visual magic trick combined with patter related directly to the point being made is an unbeatable combination. The language in the story appeals to the left hemispheric logic circuits while the illusion and the metaphor it represents appeals to the holistic right hemisphere. The result is a powerful learning tool.

    4. Use magic to conclude the learning segment.
    The strongest entertainments have fully satisfying endings. Before Hollywood releases a new movie, it is common practice to screen it for a test audience. If the studio discovers that the test audience dislikes the ending, the ending gets changed. Many films, including Casablanca, Patriot Games, Fatal Attraction and The Bourne Identity have had their ending altered through this process. The alternative is disappointed moviegoers, bad word of mouth and ultimately, poor box office.

    <
    Get More Customers by Saving Them Time
    Personal finance columnist Scott Burns says that one way to find good investment choices is to watch your own spending patterns. After analyzing his own spending, he realized that he had shifted his business to companies that respected his time. In some cases, he was spending more money than he had before, but he was freeing up time he had been spending in stores, standing in line, etc.I can relate. When I had more time than money, I was willing to spend time to save money. These days I find myself less and less willing to do so. I will pay more if it saves me time--and aggravation.With all of us feeling more pressed for time these days, it is likely that your customers are making decisions about where they spend their money based on convenience. Yes, price and quality are important, but time has become an important part of our buying decisions.How does this affect your business? To get and keep customers make it easy for them to do business with you.Don't make them spend a lot of time on the phone or in line.Minimize errors that cause them to spend time returning merchandise or dealing with service issues. Have business hours that conform to their schedules. Go to them instead of making them come to you. Make it easy for them to find what they need on your web site and in your physical location.The less time customers have to spend dealing with you, the more time they have to do the things they want or need to do.
    against a lack of attention is to place the suggestion in the learner’s mind that paying attention is vital. This can sometimes be accomplished with the force of the content alone, but occasionally the content requires help. A well-placed magic trick tied to the subject matter can help. It suggests that interesting things occur in this classroom and that, in order catch it all attention is required. In addition, when a session is focused and serious, a magic trick can provide some levity, much as a steam valve functions on a pressure cooker, releasing excess tension in a safe and timely manner.

    3. Use magic to illustrate a key point.
    All magic tricks, to be successful, are tied to a story. Magicians call it “patter.” Many would-be magicians have discovered to their sorrow that buying a trick alone is not enough to make them magicians. As magician Dariel Fitzee explained, “The secret is NOT important. The ONLY thing that is important is its favorable impression on the majority of the spectators.” It is often the story that leaves that favorable impression.

    In learning, some of the most effective points are made through metaphorical stories. (A metaphor is a figure of speech where a word, a phrase or an item from one context is applied in another context.) As Peg Neuhauser explained, “Stories allow a person to feel and see information as well as factually understand it . . . because you ‘hear’ the information factually, visually and emotionally, it is more likely to be imprinted on your brain in a way that it sticks with you longer, with very little effort on your part.”

    Magic tricks, owing to the importance of patter for an effective presentation, are ideally suited for illustrating key points through stories. A visual magic trick combined with patter related directly to the point being made is an unbeatable combination. The language in the story appeals to the left hemispheric logic circuits while the illusion and the metaphor it represents appeals to the holistic right hemisphere. The result is a powerful learning tool.

    4. Use magic to conclude the learning segment.
    The strongest entertainments have fully satisfying endings. Before Hollywood releases a new movie, it is common practice to screen it for a test audience. If the studio discovers that the test audience dislikes the ending, the ending gets changed. Many films, including Casablanca, Patriot Games, Fatal Attraction and The Bourne Identity have had their ending altered through this process. The alternative is disappointed moviegoers, bad word of mouth and ultimately, poor box office.

    <
    Soccer Versus Football: Sports and Sponsorship the American Way
    There is a reason why Americans are disillusioned with what the rest of the world calls football. In addition to being a low-sometimes-no-scoring game, soccer lacks the level of aggression that so defines the American culture. The methodical focus and relative politeness of soccer makes matches monotone to American-breed sports senses.Absent in soccer are the pretentious--even brass--players who know that part of the game involves putting on a good show for the viewing audience and sponsors. In football, cheerleaders and sometimes marching bands help maintain the pep for slow-moving games. In soccer, cheering and spontaneous sing-a-longs are solely fan driven. Also fan-driven is the sea of national pride displayed by each country and the camaraderie between teams and their players. In America, being from the same country rarely equates to unity between the States. Football is a competition not an opportunity to fraternize.More interesting than the first hour and ten minutes of a soccer match are the fans and sometimes, the commercials. More interesting in the first hour and ten minutes of a football game is the game.In many ways, the international soccer audience is very much like the brands that support them--self-promoting. In America, name brands plaster everything mobile and stationary but individuals tend to drive promotions through word of mouth. In an ad overdosed society, it takes much more to garner viewer attention and ultimately consumer loyalty than the “Because I said so,” approach
    ined, “Stories allow a person to feel and see information as well as factually understand it . . . because you ‘hear’ the information factually, visually and emotionally, it is more likely to be imprinted on your brain in a way that it sticks with you longer, with very little effort on your part.”

    Magic tricks, owing to the importance of patter for an effective presentation, are ideally suited for illustrating key points through stories. A visual magic trick combined with patter related directly to the point being made is an unbeatable combination. The language in the story appeals to the left hemispheric logic circuits while the illusion and the metaphor it represents appeals to the holistic right hemisphere. The result is a powerful learning tool.

    4. Use magic to conclude the learning segment.
    The strongest entertainments have fully satisfying endings. Before Hollywood releases a new movie, it is common practice to screen it for a test audience. If the studio discovers that the test audience dislikes the ending, the ending gets changed. Many films, including Casablanca, Patriot Games, Fatal Attraction and The Bourne Identity have had their ending altered through this process. The alternative is disappointed moviegoers, bad word of mouth and ultimately, poor box office.

    In show biz, there is an old saying about starting strong and finishing even stronger. For successful entertainers, the ending is the high point of the performance. In a similar manner, the conclusion of training is an important moment. The trainees have accomplished something of importance and should be allowed to luxuriate in that achievement. A magic illusion, when placed as a coda to the learning, functions as the exclamation point. It concludes the event in a special, memorable manner.

    What Magic To Use
    Knowing when to use magic is a helpful but incomplete picture. The trainer must also know what magic to use. Next, we will focus on several illusions that any magic novice can perform and that are effective in the learning environment.

    Change Bag
    The Change Bag is one of magic’s most versatile props. It consists of a bag, sometimes on a stick, with two pockets. The beauty of the bag is in the fact that only one pocket is visible at a time. This duality allows the performer to magically transform any item into another item with the wave of a hand. The Change Bag can be used for diversity training as many items become one, for financial management as pennies transform into dollars or to emphasize teamwork as individual names “merge” onto one organizational chart. In short, it is ideal for any situation where something transforms into something else.

    This illusion, and those that follow, can be obtained through the following vendors: Creative Presentation Resources, Hank Lee’s Magic Factory, Tool Thyme for Trainers, Trainer's Warehouse,

    Disclaimer: I am not an advertising agent for these organizations. I simply report these vendors to aid you in finding the materials

    Flash Paper
    Fire effects can be dangerous and as such should be used with extreme caution. Nevertheless, fire-based effects are effective at capturing learner attention. Fortunately for the non-firebug, there is Flash Paper. This handy paper, as its name implies, burns in an extremely bright flash. It also burns so quickly that there is little danger from it. Flash Paper is a great tool for any situation where you want the learners to move beyond the past. Simply instruct the participants to write their negative emotions, complaints, lists of poor leadership traits, parking lot issues, situations where they have been “burned” by poor customer service or any other items you want them to discard onto individual pieces of Flash Paper. Then collect the pieces of paper, place them in a container and destroy the past. The image of complaints going up in a flash can be a highly effective method for moving the discussion forward.

    Magic Coloring Book
    The magic coloring book has become a staple in many a trainer’s toolbox. Although there are several versions on the market, the basic trick involves a coloring book that is displayed with blank pages, then with black and white drawings and finally with the black and white drawings fully colorized. The Magic Coloring Book is perfect for situations where you want to demonstrate three different progressive phases. For instance, you could recap the learning that will occur, or has occurred, with trainee knowledge of the subject progressing from a blank slate to a fully formed image of the subject. Another usage could be to demonstrate three steps in the process of solving customer service complaints, from approaching the complaint with an open mind, to determining what the customer wants, to delivering a solution beyond what the customer expected.

    Needle Through Balloon
    The final magic trick I’d like to highlight is called the Needle Through Balloon. In this illusion, a needle is pushed into a balloon without popping the balloon. The needle is then pulled all the way through the balloon and removed, but the balloon stays inflated. Finally, the balloon is punctured with the same needle. This routine requires minimal skill while providing maximum impact. Trainees cannot help themselves from being drawn into the suspense of the illusion. The Needle Through Balloon is applicable for encouraging trainees to overcome artificial barriers, to believe in their own abilities, to solve difficult problems, to focus on accomplishing supposedly unobtainable goals, to brainstorm new ideas and to believe they can achieve career success.

    A secondary use for the Needle Through Balloon is to validate the overwhelmed feeling that trainees sometimes feel in the middle of the learning process. I simply acknowledge to the trainees that their heads may feel as if they are ready to explode. Simultaneously, I insert the needle into the balloon. I then assure them that they will eventually absorb the information successfully and that, unlike the balloon, their head will not “pop.”

    Training Magic
    I would like to conclude with a word of caution. As Dariel Frizee stated, the trick is not important. Nor is the trainer’s ability to perform the trick. What is important is the success the trainees have in learning the class material. Magic should not be overused. Training is not a mag

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