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Actual for You - I Love Muzak
Loan Officer Marketing: A Classy Way of Marketing You ic during small group discussions – In small group discussions learners
who are sitting near, and in some cases, next to each other are placed in different
groups. Music, when used in these situations, functioning as a masking agent, adds
a layer of sound that prevents learners from eavesdropping on other conversations
and allows them to focus on their own group.Teaching to a group of prospects, large or small, can be a quick way to establish credibility and differentiate from competitors. Besides, teaching, next to writing, is a powerful method that promotes you as being a specialist.Teaching Makes You MemorableBeing memorable is one of the toughest aspects to marketing. For example, if you mailed fliers to your prospects last week, how many do you think still remember it? Can you recall the billboard or the ad on the city bus you saw coming to work today? Here today, gone tomorrow is often the results of our marketing tactics.Teaching, on the other hand, is different. Remember when you were in school? Who was your favorite teacher? I’ll bet that one or two names and faces come to mind. Teaching is memorable and one of the few marketing strategies that can have a long-term impact. The way to get noticed a Play music during solo reflection periods – When learners are asked to reflect on a subject any sound can disrupt their thoughts. Much as silent film theaters used house bands to cover up crowd and projector noise, light, slow, reflective music serves as a buffer between individual coughs and whispers. An additional bonus is the fact that slow, reflective music helps learners think. Play music during creative Independent Professionals: What Paradigm Are You Weaving? Part 1 “This is really the kind of music one isn’t supposed to hear, the sort that helps
to fill the empty spots between pauses in a conversation.” Composer Aaron
CopelandSo we've heard the well-worn statistic that we're exposed to around 3000 advertising messages per day (personally I think it's A LOT more). Ever consider what each of these messages is really asking you to consider?I just opened up the web browser on one of my PC's. Straight away I'm faced with an ad from Virgin Credit Cards "Things get more exciting when you say yes!" presumably that means saying 'yes' to debt - in this case it's by clicking on the word 'yes' which opens a musical jewellery-box. A ballerina proceeds to leap out from her fixed spinning and start gyrating like a mental raver! Is this what Virgin mean by things getting more exciting??..Must be.The animation ends with a billboard announcing "The Virgin Credit Card, Say Yes." Plastered underneath is the virgin logo with the word "Money" next to it.We're faced with thousands of such notifications daily, each one is asking us Oh my. I'm so embarrassed. I never thought I'd say this. Not in a million year. Not as a serious musician. Certainly not as a science-based Learnertainer. But here it is ... nevertheless ... I love Muzak. To explain my statement, we have to start at the beginning: silent films. A true silent film is a jarring experience because of its lack of warmth. Camouflaging this silence is one of the important functions of film. Nearly every film features music over a third of its length. And in a Hollywood environment where moneymaking sequels matter more than quality, many mediocre films are made palatable by the addition of popular music. It is also safe to state that like dynamics hold true in real life. We have proof: Muzak In 1922 Brigadier General George Owen Squier noticed this function of film music and decided to apply music to the silences of daily life. In the process he founded the Muzak company. His idea worked so well that an estimated 100 million people will be exposed to Muzak on the same day you read this. One of the reasons for Muzak's success has to do with its pacing. Muzak selections are carefully matched to the hour of the day. Peppy melodies and hyper rhythms in the morning, light pop at lunchtime, mellow songs for mid-afternoon, classic pop at dinnertime and higher energy selections in the evening. Additionally, all of Muzak’s programming is arranged into quarter-hour blocks. The music is designed to match the energy cycles of listeners. At the beginning of a programming block, the music starts softly. From that point forward, it builds until, at fifteen minutes, it reaches its peak in volume. It then starts over, repeating this cycle every fifteen minutes. Muzak’s researchers state that this “Stimulus Progression” effectively counters
worker fatigue. Various studies have validated that the Stimulus Progression in work
environments: Muzak’s research even suggests that likeability is largely irrelevant, that it is possible to achieve increased productivity by playing music that ignores employee preference but focuses on the function the music is designed to serve. Trainers, presenters and educators obviously do not want Muzak playing throughout a learning event. Movies don’t feature continuous background music either. Instead, program leaders can selectively use music to camouflage silence at specific moments in any program. What follows are some examples that make you too love Muzak. Play music when many people converse at once – The noise made by large groups tasked with talking simultaneously can be deafening. Music can take the edge off of the sound. In a crowded room, music acts much like lemon to a plate of fish. Lemon, when sprinkled on the fish, cuts the odor. Music, when played softly in the background of discussion periods, cuts the noise. Play music during small group discussions – In small group discussions learners who are sitting near, and in some cases, next to each other are placed in different groups. Music, when used in these situations, functioning as a masking agent, adds a layer of sound that prevents learners from eavesdropping on other conversations and allows them to focus on their own group. Play music during solo reflection periods – When learners are asked to reflect on a subject any sound can disrupt their thoughts. Much as silent film theaters used house bands to cover up crowd and projector noise, light, slow, reflective music serves as a buffer between individual coughs and whispers. An additional bonus is the fact that slow, reflective music helps learners think. Play music during creative v Do You Really Want to Work There? ble by the addition of popular music. It is also safe to state that like dynamics
hold true in real life. We have proof: MuzakMost job search approaches are Ready! Fire! Aim!Don't do it. Do your company research FIRST.What happens in the real world is that most job searchers will throw a lot of resumes against the wall and see what sticks. We all know that job search is a numbers game. Since a certain percentage will fall our way, why not stack the deck up front and follow up with those that "stick"?Here are two big problems with that thinking:1. Having not done the basic research beforehand, should a call come through for an initial phone screen, you are caught dead in the water. You don't even have any basic knowledge about either the company or the job opportunity. Not only do you look foolish, you're now toast. You've just been ruled out of contention after a 5-minute phone call. Your resume has just been thrown on the reject pile and the interviewer moves on to the next candidate to call.2. Y In 1922 Brigadier General George Owen Squier noticed this function of film music and decided to apply music to the silences of daily life. In the process he founded the Muzak company. His idea worked so well that an estimated 100 million people will be exposed to Muzak on the same day you read this. One of the reasons for Muzak's success has to do with its pacing. Muzak selections are carefully matched to the hour of the day. Peppy melodies and hyper rhythms in the morning, light pop at lunchtime, mellow songs for mid-afternoon, classic pop at dinnertime and higher energy selections in the evening. Additionally, all of Muzak’s programming is arranged into quarter-hour blocks. The music is designed to match the energy cycles of listeners. At the beginning of a programming block, the music starts softly. From that point forward, it builds until, at fifteen minutes, it reaches its peak in volume. It then starts over, repeating this cycle every fifteen minutes. Muzak’s researchers state that this “Stimulus Progression” effectively counters
worker fatigue. Various studies have validated that the Stimulus Progression in work
environments: Muzak’s research even suggests that likeability is largely irrelevant, that it is possible to achieve increased productivity by playing music that ignores employee preference but focuses on the function the music is designed to serve. Trainers, presenters and educators obviously do not want Muzak playing throughout a learning event. Movies don’t feature continuous background music either. Instead, program leaders can selectively use music to camouflage silence at specific moments in any program. What follows are some examples that make you too love Muzak. Play music when many people converse at once – The noise made by large groups tasked with talking simultaneously can be deafening. Music can take the edge off of the sound. In a crowded room, music acts much like lemon to a plate of fish. Lemon, when sprinkled on the fish, cuts the odor. Music, when played softly in the background of discussion periods, cuts the noise. Play music during small group discussions – In small group discussions learners who are sitting near, and in some cases, next to each other are placed in different groups. Music, when used in these situations, functioning as a masking agent, adds a layer of sound that prevents learners from eavesdropping on other conversations and allows them to focus on their own group. Play music during solo reflection periods – When learners are asked to reflect on a subject any sound can disrupt their thoughts. Much as silent film theaters used house bands to cover up crowd and projector noise, light, slow, reflective music serves as a buffer between individual coughs and whispers. An additional bonus is the fact that slow, reflective music helps learners think. Play music during creative Why A Collection Agency Is Your Small Business's Best Friend s arranged into quarter-hour blocks. The
music is designed to match the energy cycles of listeners. At the beginning of a
programming block, the music starts softly. From that point forward, it builds until,
at fifteen minutes, it reaches its peak in volume. It then starts over, repeating this
cycle every fifteen minutes.Does the term “collection agency” put you on edge? If you’re like many small business owners, the mountain of debt you accumulated during startup might have been enough to make you worry about collection agencies every time you answered the phone. But your feelings toward collection agencies are eventually going to change, if they haven’t already.While no one wants to hire a small business collection agency, it’s a sad reality of doing business that not every customer feels the need to pay, or has the ability to pay all at once.If you want to stay in business, you’ll need to collect that money. When your most polite and not-so-polite reminders to pay have failed, you’ll need to start getting serious, which means going to an agency.Collection Agency Services: More Benefits Than CostsProfessional collection agency services will certainly cost more than just writing letters demanding Muzak’s researchers state that this “Stimulus Progression” effectively counters
worker fatigue. Various studies have validated that the Stimulus Progression in work
environments: Muzak’s research even suggests that likeability is largely irrelevant, that it is possible to achieve increased productivity by playing music that ignores employee preference but focuses on the function the music is designed to serve. Trainers, presenters and educators obviously do not want Muzak playing throughout a learning event. Movies don’t feature continuous background music either. Instead, program leaders can selectively use music to camouflage silence at specific moments in any program. What follows are some examples that make you too love Muzak. Play music when many people converse at once – The noise made by large groups tasked with talking simultaneously can be deafening. Music can take the edge off of the sound. In a crowded room, music acts much like lemon to a plate of fish. Lemon, when sprinkled on the fish, cuts the odor. Music, when played softly in the background of discussion periods, cuts the noise. Play music during small group discussions – In small group discussions learners who are sitting near, and in some cases, next to each other are placed in different groups. Music, when used in these situations, functioning as a masking agent, adds a layer of sound that prevents learners from eavesdropping on other conversations and allows them to focus on their own group. Play music during solo reflection periods – When learners are asked to reflect on a subject any sound can disrupt their thoughts. Much as silent film theaters used house bands to cover up crowd and projector noise, light, slow, reflective music serves as a buffer between individual coughs and whispers. An additional bonus is the fact that slow, reflective music helps learners think. Play music during creative PR Buyers Beware! rence but focuses on the function the music is designed to serve.It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are.Especially sad when tactics are placed in motion before you really know how your key target audience views your organization, and exactly at whom those tactics should be directed. Things can really fall apart if you then fail to decide up front what changes in perceptions, and thus behaviors you desire at the end of the program.That’s no way to structure a public relations program.Instead, before pulling any triggers, ask one big question. Who is my #1 public relations target? Focus on that certain outside audience that you know affects your organization more than any other. It makes sense because that particular external “public” probably will have a big say about the survival of your or Trainers, presenters and educators obviously do not want Muzak playing throughout a learning event. Movies don’t feature continuous background music either. Instead, program leaders can selectively use music to camouflage silence at specific moments in any program. What follows are some examples that make you too love Muzak. Play music when many people converse at once – The noise made by large groups tasked with talking simultaneously can be deafening. Music can take the edge off of the sound. In a crowded room, music acts much like lemon to a plate of fish. Lemon, when sprinkled on the fish, cuts the odor. Music, when played softly in the background of discussion periods, cuts the noise. Play music during small group discussions – In small group discussions learners who are sitting near, and in some cases, next to each other are placed in different groups. Music, when used in these situations, functioning as a masking agent, adds a layer of sound that prevents learners from eavesdropping on other conversations and allows them to focus on their own group. Play music during solo reflection periods – When learners are asked to reflect on a subject any sound can disrupt their thoughts. Much as silent film theaters used house bands to cover up crowd and projector noise, light, slow, reflective music serves as a buffer between individual coughs and whispers. An additional bonus is the fact that slow, reflective music helps learners think. Play music during creative The Press Release is Dead (Now Will Somebody Please Tell the Clients?) ic during small group discussions – In small group discussions learners
who are sitting near, and in some cases, next to each other are placed in different
groups. Music, when used in these situations, functioning as a masking agent, adds
a layer of sound that prevents learners from eavesdropping on other conversations
and allows them to focus on their own group.In competing for a piece of business not too long ago, my PR firm was asked to supply three samples each of recent clips, bylined articles we’d authored for clients, and press releases.For two of the three requirements, the issue was our embarrassment of riches. But for press releases, we were hard-pressed. These days, we write fewer and fewer press releases – most being the obligatory personnel announcements sprinkled with the periodic feature release. We just don’t see them as being as important a tool for PR practitioners as they once were.Yes, there are exceptions. For disclosure purposes, news releases on occurrences or developments that could materially impact a publicly held company are mandatory. And some businesses have real “news” to report, even if they’re not publicly held, that may lend itself to distribution via news release.But despite the popular image Play music during solo reflection periods – When learners are asked to reflect on a subject any sound can disrupt their thoughts. Much as silent film theaters used house bands to cover up crowd and projector noise, light, slow, reflective music serves as a buffer between individual coughs and whispers. An additional bonus is the fact that slow, reflective music helps learners think. Play music during creative visioning exercising – New Age or Impressionistic music, used during brainstorming exercises, provides learners with musical anchors they can attach their thoughts to. Play music while practicing repetitive tasks – Repetitive tasks are made easier by music. If you exercise you may already know this to be true. Our bodies have a rhythm. Our heart beats, we breathe in and out and our blood pulses, all in time. Some amazing feats have been accomplished by tying tasks to music. African slaves, for instance, used work chants to survive the backbreaking work of picking cotton. The workmen who built the transcontinental railroad sang as they drove spikes into the rails. The soldiers who fought for our freedom sang as they marched hundreds of miles. If your trainees are required to learn repetitive tasks, music with a steady beat can
help. Studies demonstrate that music helps learners: Play music during breaks – The lack of an audio signal during breaks can undercut any comfortable atmosphere you may have built. Instead of allowing this silence to linger, select and play music appropriate to the instruction that just occurred. If your learners are all keyed up and you feel the need to calm them down, play some slower, reflective music. If the just ended segment required intense concentration, play up-tempo music to help your learners unwind. As the break reaches its halfway point, switch music. Play selections more appropriate to the segment you will soon begin. One minute before the break ends, turn the music up to indicate that the learners should return, and then, turn it off when you are ready to start. Play music during reviews – Giorgi Lozanov, the father of Suggestopedia and accelerated learning created what he called concerts. Lozanov believed that suggestion is more easily accepted when a student is deeply relaxed, both mentally and physically. To achieve this level of relaxation in his learners, his reviews would include deep breathing exercises, a comfortable and relaxed position, a calm, pleasant atmosphere, a background of classical music, and the recitation of critical information. Lozanov would recite, or have the trainees recite the key learning points accompanied by slow Baroque or early Classical period music, pulsing at a rate parallel to that of the human heart, around 60 to 80 beats per minute. By placing key review points into a PowerPoint presentation timed to music, any trainer can use this relaxation technique. As the applications listed above suggest, Muzak, drawing inspiration from film music, has pointed the way towards effective learning. So, reluctantly, in spite of the way Muzak annoys me, I must state … unfortunately … I love Muzak. Visit Lenn on line at www.offbeattraining.com. Blog with
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